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Cervélo
Cervélo Cycles Inc. is a manufacturer of racing and track bicycles. Cervélo uses CAD, computational fluid dynamics, and wind tunnel testing at a variety of facilities including the San Diego Air and Space Technology Center, in California, US, to aid its designs. Frame materials include carbon fibre. Cervélo currently[when?] makes 5 series of bikes: the C series and R series of road bikes, the latter featuring multi-shaped, "Squoval" frame tubes; the S series of road bikes and P series of triathlon/time trial bikes, both of which feature airfoil shaped down tubes; and the T series of track bikes. Additionally, the company manufactures the Caledonia, Soloist, and Aspero models. In professional competition, cyclists have ridden Cervélo bicycles to victory in all three of road cycling's grand tours: the Tour de France; the Giro d'Italia; and the Vuelta a España. In 2023, Cervélo achieved a historic sweep of all three grand tours in a single year.
Gerard Vroomen, one of the two founders of the company, started researching bike dynamics at the Eindhoven University of Technology. He took his knowledge to Canada to continue the research in McGill University under the supervision of Prof. Larry Lessard. In 1995, Vroomen and Phil White founded Cervélo Cycles. The name Cervélo is a portmanteau of cervello, the Italian word for brain, and vélo, the French word for bike.
In May 2011, Vroomen sold his stake in Cervélo to pursue new projects, although he is nominally still involved with the company at the board level. Cervélo is now owned by Pon Holdings, a Dutch company that also owns Gazelle, and Derby Cycle. The company makes or has marketing rights to bicycles from Raleigh, Kalkhoff, Univega, Focus Bikes, Ghost, and Santa Cruz Bicycles.
A book titled, To Make Riders Faster, by Anna Dopico, was released in April 2018. The book tells the story of Gerard Vroomen and Phil White meeting at McGill University and taking their company from a school basement project in Montreal, Canada, to their bikes winning in the Tour de France, the Olympics and Ironman.
Cervélo's sponsorship of elite athletes has led to widespread recognition of the brand.
In 2003, Cervélo became the bike supplier to Team CSC, at the time the 14th team on the world ranking. Aside possibly from LeMond Bicycles and their collaborations with Merlin Metalworks and Calfee Design, Cervélo may have been the smallest and youngest bike company to ever supply a team at this level. Team CSC was crowned the world's #1 pro cycling team aboard Cervélo for three years. The partnership lasted for six years, until the end of 2008.
In 2009, Cervélo became the first bike manufacturer in the modern era to have its own cycling team at the highest levels of racing, Cervélo TestTeam. The team had a stated goal of not only competing successfully on the international level, but also encouraging collaboration between the team members, Cervélo, and other product sponsorship partners in order to develop better products. There was also a strong focus on fan interaction and experiences. The team's most renowned riders were 2008 Tour de France winner Carlos Sastre and 2010 World Champion and 2009 TdF Green Jersey winner Thor Hushovd. Heinrich Haussler also took many of the team's headlines, with his impressive performances at Paris–Nice, Milan–San Remo, and his stage win in the 2009 Tour de France (Stage 13, Colmar).
In 2010, Emma Pooley and Thor Hushovd won the UCI Women's Timetrial and UCI Men's Road Race respectively. Success was also achieved in a number of ITU Triathlon Races and the Ironman 70.3 and long-distance events.
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Cervélo
Cervélo Cycles Inc. is a manufacturer of racing and track bicycles. Cervélo uses CAD, computational fluid dynamics, and wind tunnel testing at a variety of facilities including the San Diego Air and Space Technology Center, in California, US, to aid its designs. Frame materials include carbon fibre. Cervélo currently[when?] makes 5 series of bikes: the C series and R series of road bikes, the latter featuring multi-shaped, "Squoval" frame tubes; the S series of road bikes and P series of triathlon/time trial bikes, both of which feature airfoil shaped down tubes; and the T series of track bikes. Additionally, the company manufactures the Caledonia, Soloist, and Aspero models. In professional competition, cyclists have ridden Cervélo bicycles to victory in all three of road cycling's grand tours: the Tour de France; the Giro d'Italia; and the Vuelta a España. In 2023, Cervélo achieved a historic sweep of all three grand tours in a single year.
Gerard Vroomen, one of the two founders of the company, started researching bike dynamics at the Eindhoven University of Technology. He took his knowledge to Canada to continue the research in McGill University under the supervision of Prof. Larry Lessard. In 1995, Vroomen and Phil White founded Cervélo Cycles. The name Cervélo is a portmanteau of cervello, the Italian word for brain, and vélo, the French word for bike.
In May 2011, Vroomen sold his stake in Cervélo to pursue new projects, although he is nominally still involved with the company at the board level. Cervélo is now owned by Pon Holdings, a Dutch company that also owns Gazelle, and Derby Cycle. The company makes or has marketing rights to bicycles from Raleigh, Kalkhoff, Univega, Focus Bikes, Ghost, and Santa Cruz Bicycles.
A book titled, To Make Riders Faster, by Anna Dopico, was released in April 2018. The book tells the story of Gerard Vroomen and Phil White meeting at McGill University and taking their company from a school basement project in Montreal, Canada, to their bikes winning in the Tour de France, the Olympics and Ironman.
Cervélo's sponsorship of elite athletes has led to widespread recognition of the brand.
In 2003, Cervélo became the bike supplier to Team CSC, at the time the 14th team on the world ranking. Aside possibly from LeMond Bicycles and their collaborations with Merlin Metalworks and Calfee Design, Cervélo may have been the smallest and youngest bike company to ever supply a team at this level. Team CSC was crowned the world's #1 pro cycling team aboard Cervélo for three years. The partnership lasted for six years, until the end of 2008.
In 2009, Cervélo became the first bike manufacturer in the modern era to have its own cycling team at the highest levels of racing, Cervélo TestTeam. The team had a stated goal of not only competing successfully on the international level, but also encouraging collaboration between the team members, Cervélo, and other product sponsorship partners in order to develop better products. There was also a strong focus on fan interaction and experiences. The team's most renowned riders were 2008 Tour de France winner Carlos Sastre and 2010 World Champion and 2009 TdF Green Jersey winner Thor Hushovd. Heinrich Haussler also took many of the team's headlines, with his impressive performances at Paris–Nice, Milan–San Remo, and his stage win in the 2009 Tour de France (Stage 13, Colmar).
In 2010, Emma Pooley and Thor Hushovd won the UCI Women's Timetrial and UCI Men's Road Race respectively. Success was also achieved in a number of ITU Triathlon Races and the Ironman 70.3 and long-distance events.
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