ChapStick
ChapStick
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ChapStick

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ChapStick

ChapStick is a brand name of lip balm owned by Suave Brands Company and is used in many countries worldwide. It is intended to help treat and prevent chapped lips, hence the name. Many varieties also include sunscreen to avoid sunburn.

Due to its popularity, the term has become a genericized trademark. It popularly refers to any lip balm contained in a lipstick-style tube and applied in the same manner as lipstick. However, the term is still a registered trademark, with rights exclusively owned by Suave Brands Company.

ChapStick generated $142 million in revenue in 2023.

In the early 1880s, Charles Browne Fleet, a physician and pharmacological thinker from Lynchburg, Virginia, invented ChapStick as a lip balm product. The handmade product, which resembled a wickless candle wrapped in tin foil, was sold locally and did not have much success.

In 1912, John Morton, also a Lynchburg resident, bought the rights to the product for five dollars. Mrs. Morton melted the pink ChapStick mixture in their kitchen, cooled it, and cut it into sticks. Their lucrative sales were used to found the Morton Manufacturing Corporation.

In 1935, Frank Wright, Jr., a commercial artist from Lynchburg, Virginia, was commissioned to design the CHET ChapStick logo that is still used today. He was paid a one-time fee of $15.

In 1963, The A.H. Robins Company acquired ChapStick from Morton Manufacturing Corporation. At that time, only the ChapStick Lip Balm regular stick was being marketed to consumers; subsequently, many more varieties were introduced. This includes ChapStick four-flavored sticks in 1971, ChapStick Sunblock 15 in 1981, ChapStick Petroleum Jelly Plus in 1985, and ChapStick Medicated in 1992.

Robins was purchased by American Home Products (AHP) in 1988. AHP later changed its name to Wyeth. ChapStick was a Wyeth product until 2009 when Wyeth was acquired by Pfizer. Pfizer sold the manufacturing facility in Richmond, Virginia, on October 3, 2011, to Fareva Richmond, which now manufactures and packages ChapStick for Pfizer.

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