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Chevrolet Celebrity
The Chevrolet Celebrity is a front-drive, mid-size passenger car line, manufactured and marketed by Chevrolet for model years 1982–1990, over a single generation.
Marking the transition of the mid-size Chevrolet range to front-wheel drive, the Celebrity succeeded the rear-drive Chevrolet Malibu line. Initially marketed between the Citation and the Impala within the Chevrolet model line, the Celebrity was later marketed between the Corsica and Caprice sedans.
The Celebrity shared the front-wheel drive GM A platform with the Buick Century, Oldsmobile Cutlass Ciera, and Pontiac 6000 in two-door notchback coupe, four-door sedan, and five-door station wagon body styles.
After the 1989 model year, the Celebrity sedan was replaced by the Chevrolet Lumina; the Celebrity station wagon was discontinued after 1990, with the Chevrolet Lumina APV minivan serving as its replacement.
The Celebrity and its A-body counterparts became widely known as one of the most transparent examples of corporate product rebadging in the American automotive industry. The four model lines were highlighted on the August 22, 1983 cover of Fortune as examples of genericized uniformity. Hemmings Motor News would later cover the effect of the Fortune article, relating "how a single magazine cover photo changed the course of auto design at GM in the Eighties." Embarrassed by the incident, GM subsequently recommitted to development of divisional brand identity.
General Motors first used the Celebrity nameplate in the early 1960s, denoting a pillared sedan version of the Oldsmobile 88.
Introduced in January 1982, the Chevrolet Celebrity was offered in two-door and four-door notchback sedan body styles.
The Celebrity is based on the GM A-body platform, introduced for 1982. The successor to the rear-wheel drive A-body intermediate chassis (renamed as the G-body), the A platform was the first mass-market American mid-size architecture to adopt front-wheel drive. To maximize development and production efficiency, the chassis was a derivative of the compact GM X platform, with the Celebrity sharing its 104.9 wheelbase with the Chevrolet Citation.
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Chevrolet Celebrity
The Chevrolet Celebrity is a front-drive, mid-size passenger car line, manufactured and marketed by Chevrolet for model years 1982–1990, over a single generation.
Marking the transition of the mid-size Chevrolet range to front-wheel drive, the Celebrity succeeded the rear-drive Chevrolet Malibu line. Initially marketed between the Citation and the Impala within the Chevrolet model line, the Celebrity was later marketed between the Corsica and Caprice sedans.
The Celebrity shared the front-wheel drive GM A platform with the Buick Century, Oldsmobile Cutlass Ciera, and Pontiac 6000 in two-door notchback coupe, four-door sedan, and five-door station wagon body styles.
After the 1989 model year, the Celebrity sedan was replaced by the Chevrolet Lumina; the Celebrity station wagon was discontinued after 1990, with the Chevrolet Lumina APV minivan serving as its replacement.
The Celebrity and its A-body counterparts became widely known as one of the most transparent examples of corporate product rebadging in the American automotive industry. The four model lines were highlighted on the August 22, 1983 cover of Fortune as examples of genericized uniformity. Hemmings Motor News would later cover the effect of the Fortune article, relating "how a single magazine cover photo changed the course of auto design at GM in the Eighties." Embarrassed by the incident, GM subsequently recommitted to development of divisional brand identity.
General Motors first used the Celebrity nameplate in the early 1960s, denoting a pillared sedan version of the Oldsmobile 88.
Introduced in January 1982, the Chevrolet Celebrity was offered in two-door and four-door notchback sedan body styles.
The Celebrity is based on the GM A-body platform, introduced for 1982. The successor to the rear-wheel drive A-body intermediate chassis (renamed as the G-body), the A platform was the first mass-market American mid-size architecture to adopt front-wheel drive. To maximize development and production efficiency, the chassis was a derivative of the compact GM X platform, with the Celebrity sharing its 104.9 wheelbase with the Chevrolet Citation.