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Chevrolet Performance
Chevrolet Performance, formerly "GM Performance Parts", is an automotive performance parts brand that sells everything from camshafts and cylinder heads to high-performance crate engines and upgrades for late-model Chevrolet vehicles. It was founded in 1967 to support the Trans-Am Camaro race teams.
Chevrolet Performance was formed as a way to support all the various Trans Am teams across the United States, but the brand saw enough demand to start selling high-performance parts to the general public. Today, Chevrolet Performance not only sells performance parts, but also helps develop Chevrolet's high-performance vehicles and supports teams in nearly every form of automotive racing.
In 1967, General Motors had a meeting to discuss the factory support needed for the various Trans Am racing teams that GM supported, including Penske Racing. Initially not meant to be sold to the public, Chevrolet saw the opportunity to sell them to a growing number of automotive enthusiasts who wanted them for their vehicles. And from that meeting, GM Performance Parts was born.
The next two years played an integral role in the development of the company, with the release of the iconic third-generation Corvette in 1968 and the COPO Camaro in 1969. These models brought the 427 engine to market, which allowed Chevrolet to package them as crate engines, a concept the company conceived itself. The brand could then sell them individually for installation in any GM vehicle-based project.
The year 1970 saw GM's return to NASCAR. The company backed every Chevrolet-powered NASCAR team in the field and shipped the parts to the teams’ local Chevrolet dealerships to alleviate the storage and distribution issues. The company's biggest boost came from its association with Junior Johnson, whose team won three straight titles in 1976, ’77, and ’78. That is until Dale Earnhardt’s car featured the GM Performance Parts logo on his #3 Winston Cup car.
The 1980s saw another big boost of visibility for the brand, with GM bringing an 18-wheeler trailer to many of the big races and car shows around the country, offering parts for sale right on site, as well as onsite company representatives to offer guidance for customers’ projects. The brand also made its way into NHRA Drag Racing by sponsoring Warren Johnson, whose multiple Pro Stock championships put the brand at the forefront to a new demographic of customers. In 1989, the first standalone catalog was offered, making it easier than ever to purchase crate engines and performance parts and have them delivered to customers’ doorsteps.
At the beginning of 2012, the brand was renamed to Chevrolet Performance and broadened its focus from just parts to vehicles and racing as well.
Chevrolet Performance has aided in the development of many high-performance vehicles. The 2019 Corvette ZR1 was released at the 2017 Los Angeles Motor show by Chevrolet Performance officials. The car is powered by a supercharged LT5 V8 engine that produces 755 hp (563 kW) and 715 lb⋅ft (969 N⋅m) with high octane fuel and high density air. The car has a top speed of 217 mph (349 km/h) without the rear wing from the factory, and is the most powerful Corvette ever made. The car has the biggest throttle bodies, coming in at 95mm in diameter.
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Chevrolet Performance
Chevrolet Performance, formerly "GM Performance Parts", is an automotive performance parts brand that sells everything from camshafts and cylinder heads to high-performance crate engines and upgrades for late-model Chevrolet vehicles. It was founded in 1967 to support the Trans-Am Camaro race teams.
Chevrolet Performance was formed as a way to support all the various Trans Am teams across the United States, but the brand saw enough demand to start selling high-performance parts to the general public. Today, Chevrolet Performance not only sells performance parts, but also helps develop Chevrolet's high-performance vehicles and supports teams in nearly every form of automotive racing.
In 1967, General Motors had a meeting to discuss the factory support needed for the various Trans Am racing teams that GM supported, including Penske Racing. Initially not meant to be sold to the public, Chevrolet saw the opportunity to sell them to a growing number of automotive enthusiasts who wanted them for their vehicles. And from that meeting, GM Performance Parts was born.
The next two years played an integral role in the development of the company, with the release of the iconic third-generation Corvette in 1968 and the COPO Camaro in 1969. These models brought the 427 engine to market, which allowed Chevrolet to package them as crate engines, a concept the company conceived itself. The brand could then sell them individually for installation in any GM vehicle-based project.
The year 1970 saw GM's return to NASCAR. The company backed every Chevrolet-powered NASCAR team in the field and shipped the parts to the teams’ local Chevrolet dealerships to alleviate the storage and distribution issues. The company's biggest boost came from its association with Junior Johnson, whose team won three straight titles in 1976, ’77, and ’78. That is until Dale Earnhardt’s car featured the GM Performance Parts logo on his #3 Winston Cup car.
The 1980s saw another big boost of visibility for the brand, with GM bringing an 18-wheeler trailer to many of the big races and car shows around the country, offering parts for sale right on site, as well as onsite company representatives to offer guidance for customers’ projects. The brand also made its way into NHRA Drag Racing by sponsoring Warren Johnson, whose multiple Pro Stock championships put the brand at the forefront to a new demographic of customers. In 1989, the first standalone catalog was offered, making it easier than ever to purchase crate engines and performance parts and have them delivered to customers’ doorsteps.
At the beginning of 2012, the brand was renamed to Chevrolet Performance and broadened its focus from just parts to vehicles and racing as well.
Chevrolet Performance has aided in the development of many high-performance vehicles. The 2019 Corvette ZR1 was released at the 2017 Los Angeles Motor show by Chevrolet Performance officials. The car is powered by a supercharged LT5 V8 engine that produces 755 hp (563 kW) and 715 lb⋅ft (969 N⋅m) with high octane fuel and high density air. The car has a top speed of 217 mph (349 km/h) without the rear wing from the factory, and is the most powerful Corvette ever made. The car has the biggest throttle bodies, coming in at 95mm in diameter.
