Chloé
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Chloé

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Chloé

Chloé (French pronunciation: [klɔe]) is a French luxury fashion house founded in 1952 by Gaby Aghion. In 1953, Aghion joined forces with Jacques Lenoir, formally managing the business side of the brand, allowing Aghion to purely pursue the creative growth of Chloé. Its headquarters are located in Paris.

The house is owned by luxury brands holding company Richemont Group. Chloé has been worn by many celebrities, including Marion Cotillard, Sienna Miller, Madonna, January Jones, Maggie Gyllenhaal, Kirsten Dunst, Cameron Diaz, Emma Stone, Clémence Poésy and Katie Holmes.

The brand is characterized by a youthful and bohemian aesthetic, and has produced several successful fragrances. As of October 2023, Chemena Kamali is its creative director.

Chloé was founded in 1952 by Egyptian-born Gaby Aghion, who sought to offer luxury prêt-à-porter (ready-to-wear)—a concept new at that time. Gaby Aghion and her partner Jacques Lenoir continued to run the house until 1985, when Chloé was bought by Alfred Dunhill Ltd. (now part of Richemont).

Established as a diffusion line in 2001, See by Chloé at its peak represented about 10 percent of Chloé's total business. Designers included Laure de Sade (2011–2012). In 2022, the brand announced plans to phase out its See by Chloé business over the following three years. For the time of the brand's existence, Italy’s SINV SpA held the license for production of See by Chloé ready-to-wear, and also handled distribution for all but certain European markets. Bags, shoes and jewelry under the label were produced and distributed in house.

In 1973, Chloé introduced its first scent, Chloé Classique. With the purchase of Unilever Cosmetics International in 2005, Coty acquired the perfume license for Chloé, among other brands. In 2012, Coty launched a See by Chloé fragrance.

For corrective eyewear frames and sunglasses, Chloé has had licensing agreements with Marcolin (from 1998), Marchon Eyewear (2012–2019) and Kering Eyewear (since 2020).

For its advertising campaigns, Chloé has been working with photographers like Tom Munro (1998), Taryn Simon (2000–2001), Craig McDean (2003), Terry Richardson (2004), Inez van Lamsweerde and Vinoodh Matadin (2006, 2010), Ryan McGinley (2018), Steven Meisel (2019), Mario Sorrenti (2021) and David Sims (2024, 2025). The campaigns have featured actresses Chloë Sevigny (2008–2010), Clémence Poésy (2008–2010, 2014), and Ariane Labed (2018).

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