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Churchill Insurance

Churchill Insurance is a British insurance company based in Bromley, London. Founded in 1989, as one of the country's first direct to customer car insurance companies, the company has expanded to offer a range of general insurance products. Since February 2012, Churchill is part of the Direct Line Group; policies are underwritten by the parent U K Insurance Limited.

Churchill is notable for its advertising that features a talking nodding dog mascot.

Churchill Insurance was launched by founder Martin Long in 1989 as a direct car insurance provider. Long was backed by Winterthur, at that time a Credit Suisse subsidiary. Home insurance was added to the Churchill product range a year later. In 1994, the company began to use a bulldog as its mascot.

In 1995, Churchill launched its first website, and a credit card. It also became the first United Kingdom insurer to offer motor insurance estimates via interactive media kiosks.

In 1996, Churchill achieved accreditation with Investors in People and ISO9002. The same year, the nodding dog was introduced to its advertising and breakdown cover was added to the product range. The dog mascot is named Winston Churchill, after the former Prime Minister of the same name.

In 1997, Churchill Insurance was named in Britain's Best Employers for the first time, the year the company relocated to its current headquarters, Churchill Court. Travel insurance and pet insurance products were introduced. In October 1999, motorcycle insurance broker Devitt Insurance was acquired. The company also launched its first e commerce facility, enabling online car and home insurance quotes.

In 2000, it acquired the Churchill.com domain name for online activity, and acquired NIG in February 2000, after announcing their intentions to acquire it in December 1999.

In February 2002, Churchill bought Prudential's insurance business. In June 2003, the business was purchased by the Royal Bank of Scotland Group for £1.1 billion. This brought Churchill into RBS' insurance division alongside Direct Line – another company Long had been involved in launching.

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