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Clarence Avant
Clarence Alexander Avant (February 25, 1931 – August 13, 2023) was a prominent American music executive, businessman and film producer. Widely recognized as "The Black Godfather", Avant's career was characterized by his advocacy for equitable treatment and compensation for African American artists in the entertainment industry. His efforts were acknowledged with his 2021 induction into the Rock and Roll Hall of Fame.
Originating from Climax, North Carolina, Avant began his professional journey in the 1950s, managing Teddy P's Lounge in Newark, New Jersey. Under the guidance of Joe Glaser, a notable music manager of the era, Avant managed a diverse portfolio of artists, ranging from R&B talents like Little Willie John to jazz figures such as Jimmy Smith. In the 1960s, he founded Avant Garde Enterprises, marking a significant step in his contributions to the music sector.
Avant was instrumental in the formation and oversight of several record labels, including Venture Records Inc. and Sussex Records. Additionally, he expanded his professional reach into broadcasting by acquiring KTYM-FM, distinguished as the first African-American owned FM radio station in metropolitan Los Angeles. Avant's business acumen was further demonstrated when he played a role in the sale of Stax Records to Gulf+Western.
Clarence Alexander Avant was born in Climax, North Carolina, on February 25, 1931; he was the oldest of eight children. He attended a one-room school in Greensboro, North Carolina until the eighth grade. He spent his freshman and second years of high school at Dudley High School in Greensboro before moving to New Jersey in 1947 as a teenager. In New Jersey, Avant worked as a stock clerk at Macy's and for a law directory. He began in the music business in the 1950s as a manager of Teddy P's Lounge in Newark, New Jersey, owned by promoter Teddy Powell.
Joe Glaser, music manager of Louis Armstrong from 1935 until Glaser’s death in 1969, and the original proprietor of Sunset Gardens on the South Side of Chicago, mentored Avant. Glaser founded Consolidated Booking Corporation and Associated Booking Corporation on November 26, 1943.
Avant later managed R&B singer Little Willie John, jazz singers Sarah Vaughan, Kim Weston, Luiz Bonfa, Wynton Kelly, Freddie Hubbard, Curtis Fuller, Pat Thomas, rock and roll pioneer Tom Wilson, whom Avant partnered with in the Wilson Organization, jazz producer Creed Taylor, jazz musician Jimmy Smith and Argentine pianist-composer, Lalo Schifrin. Avant incorporated Avant Garde Enterprises, Inc. on November 7, 1962, in New York, the same month that Smith became a client of Associated Booking, and originally had offices at 850 Seventh Avenue. Schifrin and Smith collaborated to make The Cat, released by Verve Records in 1964. Avant opened a West Coast office in September 1964 to accommodate the growing motion picture soundtrack assignments offered to his clients. During his years in New York, Avant served as an adviser, board member, and executive of the National Association of Radio Announcers (NARA), later the National Association of Television and Radio Announcers (NATRA), and also as a consultant to PlayTape, a two track tape cartridge system developed by Frank Stanton, and first marketed by MGM Records. On September 27, 1966, Avant incorporated Sussex Productions, Inc. in New York, an independent record production firm with artists Four Hi's, Johnny Nash, Terry Bryant, Billy Woods, and the Judge and the Jury.
Venture Records Inc., a company for which Avant successfully engineered the first joint venture between an African American artist and a major record company, was incorporated in California in 1967. Founded as an outlet for the soul acts of MGM Records, Venture Records Inc. was run by former Motown songwriter, record producer, and A&R department head William "Mickey" Stevenson. Negotiated for Stevenson by Los Angeles attorney Abraham Somer, the label had offices at 8350 Wilshire Boulevard in Beverly Hills.
Avant moved from Manhattan to Beverly Hills to work with Venture Records Inc. in the Fall of 1967, doing so until 1969 when MGM Records shut down the label and joint venture. During this time, record producer, songwriter, and executive Al Bell enlisted the aid of Avant, whom he had met through the National Association of Television and Radio Announcers (NATRA), to sell Stax Records to Gulf+Western. The deal was finalized on May 29, 1968, for $4.3 million, with Avant receiving ten percent of all debentures.
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Clarence Avant
Clarence Alexander Avant (February 25, 1931 – August 13, 2023) was a prominent American music executive, businessman and film producer. Widely recognized as "The Black Godfather", Avant's career was characterized by his advocacy for equitable treatment and compensation for African American artists in the entertainment industry. His efforts were acknowledged with his 2021 induction into the Rock and Roll Hall of Fame.
Originating from Climax, North Carolina, Avant began his professional journey in the 1950s, managing Teddy P's Lounge in Newark, New Jersey. Under the guidance of Joe Glaser, a notable music manager of the era, Avant managed a diverse portfolio of artists, ranging from R&B talents like Little Willie John to jazz figures such as Jimmy Smith. In the 1960s, he founded Avant Garde Enterprises, marking a significant step in his contributions to the music sector.
Avant was instrumental in the formation and oversight of several record labels, including Venture Records Inc. and Sussex Records. Additionally, he expanded his professional reach into broadcasting by acquiring KTYM-FM, distinguished as the first African-American owned FM radio station in metropolitan Los Angeles. Avant's business acumen was further demonstrated when he played a role in the sale of Stax Records to Gulf+Western.
Clarence Alexander Avant was born in Climax, North Carolina, on February 25, 1931; he was the oldest of eight children. He attended a one-room school in Greensboro, North Carolina until the eighth grade. He spent his freshman and second years of high school at Dudley High School in Greensboro before moving to New Jersey in 1947 as a teenager. In New Jersey, Avant worked as a stock clerk at Macy's and for a law directory. He began in the music business in the 1950s as a manager of Teddy P's Lounge in Newark, New Jersey, owned by promoter Teddy Powell.
Joe Glaser, music manager of Louis Armstrong from 1935 until Glaser’s death in 1969, and the original proprietor of Sunset Gardens on the South Side of Chicago, mentored Avant. Glaser founded Consolidated Booking Corporation and Associated Booking Corporation on November 26, 1943.
Avant later managed R&B singer Little Willie John, jazz singers Sarah Vaughan, Kim Weston, Luiz Bonfa, Wynton Kelly, Freddie Hubbard, Curtis Fuller, Pat Thomas, rock and roll pioneer Tom Wilson, whom Avant partnered with in the Wilson Organization, jazz producer Creed Taylor, jazz musician Jimmy Smith and Argentine pianist-composer, Lalo Schifrin. Avant incorporated Avant Garde Enterprises, Inc. on November 7, 1962, in New York, the same month that Smith became a client of Associated Booking, and originally had offices at 850 Seventh Avenue. Schifrin and Smith collaborated to make The Cat, released by Verve Records in 1964. Avant opened a West Coast office in September 1964 to accommodate the growing motion picture soundtrack assignments offered to his clients. During his years in New York, Avant served as an adviser, board member, and executive of the National Association of Radio Announcers (NARA), later the National Association of Television and Radio Announcers (NATRA), and also as a consultant to PlayTape, a two track tape cartridge system developed by Frank Stanton, and first marketed by MGM Records. On September 27, 1966, Avant incorporated Sussex Productions, Inc. in New York, an independent record production firm with artists Four Hi's, Johnny Nash, Terry Bryant, Billy Woods, and the Judge and the Jury.
Venture Records Inc., a company for which Avant successfully engineered the first joint venture between an African American artist and a major record company, was incorporated in California in 1967. Founded as an outlet for the soul acts of MGM Records, Venture Records Inc. was run by former Motown songwriter, record producer, and A&R department head William "Mickey" Stevenson. Negotiated for Stevenson by Los Angeles attorney Abraham Somer, the label had offices at 8350 Wilshire Boulevard in Beverly Hills.
Avant moved from Manhattan to Beverly Hills to work with Venture Records Inc. in the Fall of 1967, doing so until 1969 when MGM Records shut down the label and joint venture. During this time, record producer, songwriter, and executive Al Bell enlisted the aid of Avant, whom he had met through the National Association of Television and Radio Announcers (NATRA), to sell Stax Records to Gulf+Western. The deal was finalized on May 29, 1968, for $4.3 million, with Avant receiving ten percent of all debentures.