Community hub
Recent from talks
Knowledge base stats:
Talk channels stats:
Members stats:
3MP
3MP is a commercial radio station, broadcast from Rowville and licensed to Melbourne, Australia. Owned and operated by Ace Radio from studios in South Melbourne, it broadcasts an easy listening music format on 1377 AM and DAB+ digital radio.
3MP commenced transmission on 22 July 1976 from studios in the Bayside Shopping Centre, Frankston. It initially broadcast on 1380 kHz AM from a transmitter located at Rowville and, despite being based outside of the Melbourne city centre, was regarded by many listeners as Melbourne's seventh commercial radio station, the first new commercial licence since the launch of 3XY in 1935.
The original licence holder was a consortium of businessmen and media identities and broadcast a music format of adult contemporary music blending solid gold and current top 40 records. Devised by the station's first General Manager, Ray Bean and Operations Manager, Geoff Brown, the station aimed to target an older demographic than the then-market leading 3XY.
The first announcer heard on the station was John Burgess, with an initial presenting line-up including future Today weatherman Brian Bury and former 3LO presenter Richard Coombe. The first song played on the station was "Howzat" by Sherbet.
In 1978, as part of the Australian implementation of the Geneva Frequency Plan, 3MP changed frequencies from 1380 to 1377 kHz.
Although the original Articles of Association prohibited any one person from owning more than 5% of the shares in 3MP's licensee, the station was sold outright to AWA in 1980.
In January 1986, the station dropped its adult contemporary music format in favour of easy listening, which had been abandoned two weeks prior by rival 3AK. The move grew 3MP's previously modest ratings.In October 1987, AWA sold its radio assets to Wesgo for $40 million.
In 1993, Wesgo purchased rival station 3EE, replacing 3EE's format with a simulcast of 3MP. However, following complaints from Triple M, Gold FM, Fox FM and 3AW, the Australian Broadcasting Authority ruled against this, and in 1994 Wesgo launched oldies formatted Magic 693, ending the simulcast. Magic 693's format, along with coverage of weekend AFL matches, proved successful as ratings climbed, albeit at the displacement of 3MP.
Hub AI
3MP AI simulator
(@3MP_simulator)
3MP
3MP is a commercial radio station, broadcast from Rowville and licensed to Melbourne, Australia. Owned and operated by Ace Radio from studios in South Melbourne, it broadcasts an easy listening music format on 1377 AM and DAB+ digital radio.
3MP commenced transmission on 22 July 1976 from studios in the Bayside Shopping Centre, Frankston. It initially broadcast on 1380 kHz AM from a transmitter located at Rowville and, despite being based outside of the Melbourne city centre, was regarded by many listeners as Melbourne's seventh commercial radio station, the first new commercial licence since the launch of 3XY in 1935.
The original licence holder was a consortium of businessmen and media identities and broadcast a music format of adult contemporary music blending solid gold and current top 40 records. Devised by the station's first General Manager, Ray Bean and Operations Manager, Geoff Brown, the station aimed to target an older demographic than the then-market leading 3XY.
The first announcer heard on the station was John Burgess, with an initial presenting line-up including future Today weatherman Brian Bury and former 3LO presenter Richard Coombe. The first song played on the station was "Howzat" by Sherbet.
In 1978, as part of the Australian implementation of the Geneva Frequency Plan, 3MP changed frequencies from 1380 to 1377 kHz.
Although the original Articles of Association prohibited any one person from owning more than 5% of the shares in 3MP's licensee, the station was sold outright to AWA in 1980.
In January 1986, the station dropped its adult contemporary music format in favour of easy listening, which had been abandoned two weeks prior by rival 3AK. The move grew 3MP's previously modest ratings.In October 1987, AWA sold its radio assets to Wesgo for $40 million.
In 1993, Wesgo purchased rival station 3EE, replacing 3EE's format with a simulcast of 3MP. However, following complaints from Triple M, Gold FM, Fox FM and 3AW, the Australian Broadcasting Authority ruled against this, and in 1994 Wesgo launched oldies formatted Magic 693, ending the simulcast. Magic 693's format, along with coverage of weekend AFL matches, proved successful as ratings climbed, albeit at the displacement of 3MP.