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Adult contemporary music
Adult contemporary music
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Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music[1] to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul, R&B, quiet storm and rock influence.[2][3][4] Adult contemporary is generally a continuation of the easy listening and soft rock style that became popular in the 1960s and 1970s with some adjustments that reflect the evolution of pop/rock music.[5]

Adult contemporary tends to have lush, soothing and highly polished qualities where emphasis on melody and harmonies is accentuated. It is usually melodic enough to get a listener's attention, abstains from profanity or complex lyricism, and is most commonly used as background music in heavily frequented family areas such as supermarkets, shopping malls, convention centers, or restaurants.[6] Like most of pop music, its songs tend to be written in a basic format employing a verse–chorus structure.[7] The format is heavy on romantic sentimental ballads which use acoustic instruments such as pianos, saxophones, and sometimes an orchestral set. However, electric guitars and bass are also usually used, with the electric guitar sound relatively faint and high-pitched. Additionally, post-80s adult contemporary music may feature synthesizers (and other electronics, such as drum machines).[8]

An AC radio station may play mainstream music, but it usually excludes hip hop, house/techno or heavy metal music and some forms of dance-pop, teen pop, and electronic dance music as these are less popular among adults, the target demographic. AC radio often targets the 25–44 age group,[9] the demographic that has received the most attention from advertisers since the 1960s. A common practice in recent years of adult contemporary stations is to play less newer music and more hits of the past, even some songs that never even charted the AC charts. This de-emphasis on new songs slows the progression of the AC chart.[10]

Over the years, AC has spawned subgenres including "hot AC" (or "modern AC"), "soft AC" (also known as "lite AC"), "urban AC" (a softer type of urban contemporary music), "rhythmic AC" (a softer type of rhythmic contemporary), and "Christian AC" (a softer type of contemporary Christian music). Some stations play only "hot AC", "soft AC", or only one of the variety of subgenres. Therefore, it is not usually considered a specific genre of music; it is merely an assemblage of selected songs from artists of many different genres.

History

[edit]

1960s: Early roots; easy listening and soft rock

[edit]
Johnny Mathis concentrated on romantic readings of jazz and pop standards for the adult contemporary audience of the 1960s and 1970s.[11]

Adult contemporary traces its roots to the 1960s easy listening format, which adopted a 70–80% instrumental to 20–30% vocal mix. A few offered 90% instrumentals, and a handful were entirely instrumental. The easy listening format, as it was first known, was born of a desire by some radio stations in the late 1950s and early 1960s to continue playing current hit songs, but distinguish themselves from being branded as "rock and roll" stations. Billboard first published the Easy Listening chart July 17, 1961, with 20 songs; the first number one was "Boll Weevil Song" by Brook Benton. The chart described itself as "not too far out in either direction".[12]

Initially, the vocalists consisted of artists such as Frank Sinatra, Doris Day, Johnny Mathis, Connie Francis, Nat King Cole, Perry Como, and others. The custom recordings were usually instrumental versions of current or recent rock and roll or pop hit songs, a move intended to give the stations more mass appeal without selling out. Some stations would also occasionally play earlier big band-era recordings from the 1940s and early 1950s.[13]

After 1965, differences between the Hot 100 chart and the Easy Listening chart became more pronounced. Better reflecting what middle of the road stations were actually playing, the composition of the chart changed dramatically. As rock music continued to harden, there was much less crossover between the Hot 100 and Easy Listening chart than there had been in the early half of the 1960s. Roger Miller, Barbra Streisand and Bobby Vinton were among the chart's most popular performers.[12]

One big impetus for the development of the AC radio format was that, when rock and roll music first became popular in the mid-1950s, many more conservative radio stations wanted to continue to play current hit songs while shying away from rock. These middle of the road (or "MOR") stations also frequently included older, pre-rock-era adult standards and big band titles to further appeal to adult listeners who had grown up with those songs.

Another big impetus for the evolution of the AC radio format was the popularity of easy listening or "beautiful music" stations, stations with music specifically designed to be purely ambient. Whereas most easy listening music was instrumental, created by relatively unknown artists, and rarely purchased (especially as singles, although Jackie Gleason's beautiful music albums sold well in the 1950s), AC was an attempt to create a similar "lite" format by choosing certain tracks (both hit singles and album cuts) of popular artists.

In terms of record sales and career longevity, Barry Manilow is one of the most successful adult contemporary singers ever and the most best-selling of the 1970s.[14]

1970s: Soft rock forms as a radio format

[edit]

By the late 1960s, hard rock had been established as one of the rock genres[15] leading hard rock and soft rock to became distinct popular forms in the rock scene,[5] and as major radio formats in the US.[16] Soft rock was often derived from folk rock, using acoustic instruments and putting more emphasis on melody and harmonies. Major artists included Carole King, Cat Stevens, James Taylor[8] and Bread.[17][18]

In the early 1970s, softer songs by the Carpenters, Anne Murray, John Denver, Barry Manilow, and even Barbra Streisand, began to be played more often on "Top 40" radio. Top 40 radio stations played the Top 40 hits regardless of genre. As the texture of much of the music played on Top 40 radio began to soften, the Hot 100 and Easy Listening/AC charts became more similar. Easy Listening radio began playing songs by artists who had begun in other genres, such as rock and roll or R&B. Much of the music recorded by singer-songwriters such as Diana Ross, James Taylor, Carly Simon, Carole King and Janis Ian got as much, if not more, airplay on AC stations than on Top 40 stations. AC stations also began playing softer songs by Elvis Presley, Linda Ronstadt, Elton John, Rod Stewart, Billy Joel, and other rock-based artists. Soon after, the adult contemporary format began evolving into the sound that later defined it, with rock-oriented acts as Chicago and the Eagles, becoming associated with the format.[12] In addition, several early disco songs also did well on the Adult Contemporary format.

Soft rock reached its commercial peak in the mid-to-late 1970s with acts such as Toto, England Dan & John Ford Coley, Air Supply, Seals and Crofts, Dan Fogelberg, America and the reformed Fleetwood Mac, whose Rumours (1977) was one of the best-selling albums of the decade.[19] By 1977, some radio stations, notably New York's WTFM and NBC-owned WYNY, and Boston's WEEI, had switched to an all-soft rock format.[20] As Softrock 103, WEEI was famous for its promotional campaigns, featuring slogans such as "Joni, without the baloni." and "The Byrds, without the nyrds."[21] However, different forms of popular music targeted for different demographic groups, such as disco and hard rock, began to emerge in the late 1970s. This led to specialized radio stations that played specific genres of music; further, radio stations generally followed the evolution of artists in those genres.

1980s: Adult contemporary succeeds as radio format

[edit]
"Careless Whisper" stayed at the No. 1 spot in the adult contemporary chart for 5 weeks.[22] The song was George Michael's first solo single.[23]

On April 7, 1979, the Easy Listening chart officially became known as Adult Contemporary,[12] and those two words have remained consistent in the name of the chart ever since. Adult contemporary music became one of the most popular radio formats of the 1980s. The growth of AC was a natural result of the generation that first listened to the more "specialized" music of the mid-late 1970s growing older and not being interested in the heavy metal and rap/hip-hop music that a new generation helped to play a significant role in the Top 40 charts by the end of the decade.

Mainstream AC itself has evolved in a similar fashion over the years; traditional AC artists such as Barbra Streisand, the Carpenters, Dionne Warwick, Barry Manilow, John Denver, and Olivia Newton-John found it harder to have major Top 40 hits as the 1980s wore on, and due to the influence of MTV, artists who were staples of the Contemporary Hit Radio format, such as Richard Marx, Michael Jackson, Bonnie Tyler, George Michael, Phil Collins, Laura Branigan and Journey[24][25] began crossing over to the AC charts with greater frequency. Collins has been described by AllMusic as "one of the most successful pop and adult contemporary singers of the '80s and beyond".[26] However, with the combination of MTV and AC radio, adult contemporary appeared harder to define as a genre, with established soft-rock artists of the past still charting pop hits and receiving airplay alongside mainstream radio fare from newer artists at the time.

Chicago band logo. Their 1984 single "You're the Inspiration" from their fourteenth studio album Chicago 17 (1984) became synonymous with the soft rock radio format.

The amount of crossover between the AC chart and the Hot 100 has varied based on how much the passing pop music trends of the times appealed to adult listeners. Not many disco or new wave songs were particularly successful on the AC chart during the late 1970s and early 1980s, and much of the hip-hop and harder rock music featured on CHR formats later in the decade would have been unacceptable on AC radio.

Although dance-oriented, electronic pop and ballad-oriented rock dominated the 1980s, soft rock songs still enjoyed a mild success thanks to Sheena Easton, Amy Grant,[27] Lionel Richie, Christopher Cross, Dan Hill, Leo Sayer, Billy Ocean,[28] Julio Iglesias, Bertie Higgins, and Tommy Page.[29] No song spent more than six weeks at No. 1 on this chart during the 1980s, with nine songs accomplishing that feat. Two of these were by Lionel Richie, "You Are" in 1983 and "Hello" in 1984, which also reached No. 1 on the Hot 100.

In 1989, Linda Ronstadt released Cry Like a Rainstorm, Howl Like the Wind, described by critics as "the first true Adult Contemporary album of the decade", featuring American soul singer Aaron Neville on several of the twelve tracks. The album was certified Triple Platinum in the United States alone and became a major success throughout the globe. The Grammy Award-winning singles, "Don't Know Much" and "All My Life", were both long-running No. 1 Adult Contemporary hits. Several additional singles from the disc made the AC Top 10 as well. The album won over many critics in the need to define AC, and appeared to change the tolerance and acceptance of AC music into mainstream day to day radio play.

1990s: Subgenre formations/radio crossovers

[edit]
Latin artist Marc Anthony's self-titled English-language album released in 1999 had singles that crossed over to the AC charts.[30]

The early 1990s marked the softening of urban R&B in the shape of new jack swing, at the same time alternative rock emerged and traditional pop saw a significant resurgence. This in part led to a widening of the market, not only allowing to cater to more niche markets, but it also became customary for artists to make AC-friendly singles. At the same time, the genre began adopting elements from hard rock as tastes were shifting towards louder music, while AC stations in general began playing more rock acts. "Softer" features such as light instrumental music (carried over from the beautiful music format—many AC stations carried the format until the early 1970s), new age songs and most pre-1964 artists were gradually phased out from AC radio throughout the early to mid-1990s.

Unlike the majority of 1980s mainstream singers, the 1990s mainstream pop/R&B singers such as All-4-One,[31] Boyz II Men, Christina Aguilera,[32] Backstreet Boys and Savage Garden[32] generally crossed over to the AC charts. Latin pop artists such as Lynda Thomas,[33] Ricky Martin, Marc Anthony, Selena, Enrique Iglesias and Luis Miguel also enjoyed success in the AC charts.

In addition to Celine Dion, who has had significant success on this chart, other artists with multiple number ones on the AC chart in the 1990s include Mariah Carey, Phil Collins, Michael Bolton, Bryan Adams, Whitney Houston and Shania Twain. Newer female Adult album alternative singer-songwriters such as Sarah McLachlan, Natalie Merchant, Jewel, Melissa Etheridge and Sheryl Crow also broke through on the AC chart during this time.[34]

In 1996, Billboard created a new chart called Adult Top 40, which reflects programming on radio stations that exists somewhere between "adult contemporary" music and "pop" music. Although they are sometimes mistaken for each other, the Adult Contemporary chart and the Adult Top 40 chart are separate charts, and songs reaching one chart might not reach the other. In addition, hot AC is another subgenre of radio programming that is distinct from the Hot Adult Contemporary Tracks chart as it exists today, despite the apparent similarity in name.

In response to the pressure on Hot AC, a new kind of AC format cropped up among American radio recently. The urban adult contemporary format (a term coined by Barry Mayo) usually attracts a large number of African Americans and sometimes Caucasian listeners through playing a great deal of R&B (without any form of rapping), gospel music, classic soul and dance music (including disco).

Another format, rhythmic AC, in addition to playing all the popular hot and soft AC music, past and present, places a heavy emphasis on disco as well as 1980s and 1990s dance hits, such as those by Amber, and Black Box, and includes dance remixes of pop songs, such as the Soul Solution mix of Toni Braxton's "Unbreak My Heart".

In its early years of existence, the smooth jazz format was considered to be a form of AC, although it was mainly instrumental, and related a stronger resemblance to the soft AC-styled music. For many years, George Benson, Kenny G and Dave Koz had all had crossover hits that were played on both smooth jazz and soft AC stations.

2000s – present: AC music goes mainstream and mainstream music goes AC

[edit]
A number of Michael Bublé's singles and albums topped the AC charts in the 2000s and 2010s.[35]

During the 2000s, the AC market gained an increased presence in the music industry, as its radio formats were popular nationwide—Smooth jazz and "Urban AC" stations were ubiquitous in the East Coast, while Soft rock and "adult standards" stations were common in the Midwest, and pop-oriented "Hot AC" and "world music"/Hispanic AC stations were easily found in the West Coast and the "Sun Belt". This led to the presence of numerous genres on the AC charts, often crossing to the "pop" charts, winning over many critics in the need to define AC, and increased the tolerance and acceptance of AC music into mainstream day-to-day radio play.

Josh Groban's single "You Raise Me Up" and Michael Bublé's cover of "Fever" are often cited as key examples of the high production values and ballad-heavy sound that defined 2000s-era AC,[12] often dubbed as "jazz-pop", heavily carrying classical, jazz and traditional pop influences. Artists such as Nick Lachey, James Blunt, Jamie Cullum, John Mayer, Jason Mraz, Norah Jones, Diana Krall, Amy Winehouse and Susan Boyle also achieved great success during this period. During most of the 2000s, country music/countrypolitan musicians such as Kelly Clarkson, Clay Aiken, Garth Brooks, Shania Twain, LeAnn Rimes and Carrie Underwood scored hits on soft AC, particularly in Southern states. A popular trend in the late 1990s and 2000s was remixing dance music hits into adult contemporary ballads, especially in the US, (for example, the "Candlelight Mix" versions of "Heaven" by DJ Sammy and Yanou, "Listen To Your Heart" by D.H.T., and "Everytime We Touch" by Cascada).

Key to the success of AC in the 2000s was the 25–34 demographic, which had outgrown the pop music offerings of the time, most new rock became too alternative and harsh for AC radio and most new pop was now influenced heavily by dance-pop, hip-hop and electronic dance music.[36] At the same time, the music industry also began to focus on older audiences and markets generally considered "niche".

During the late 2000s, certain pop songs began entering the AC charts instead, generally after having recently fallen off the Hot 100. Adrian Moreira, senior vice president for adult music for RCA Music Group, said, "We've seen a fairly tidal shift in what AC will play". Rather than emphasizing older songs, adult contemporary now began playing many of the same songs as top 40 and adult top 40, but only after the hits had become established.[12] An article on MTV's website by Corey Moss describes this trend as: "In other words, AC stations are where pop songs go to die a very long death. Or, to optimists, to get a second life."[37] As adult contemporary has long characterized itself as family-friendly, "clean" versions of pop songs began appearing on the AC chart, as were the cases of "Perfect" by P!nk, and "Forget You" by Cee Lo Green, both in 2011.[12]

AC radio's shift into more mainstream pop was a result of the changes on the broadcasting landscape following the Great Recession, as advertisers preferred more profitable chart-based formats, which meant the demise of many AC-based formulas, primarily those aimed at older audiences, with tastes changing towards more modern music among all age groups. Diminishing physical record sales throughout the 2010s also proved a major blow to the AC genre, and there are concerns that the portable people meter, a device being used to determine radio listenership, may be incompatible with AC songs and may not accurately pick up that a person is listening to an AC station because of the pitches and frequencies used in the style.[38]

Key AC artists of the early to mid-2010s included Bruno Mars, Coldplay, Adele, Arcade Fire, Meghan Trainor, Maroon 5 and Ed Sheeran, featuring a more pop-influenced, uptempo style than the typical AC fare of previous years, also featuring production values reminiscent of the Motown sound and the so-called Wall of Sound that dominated the soul-heavy pop charts of the early 1960s, when the Easy Listening chart was first introduced. The earlier years of the decade also saw alternative and indie rock acts such as Wilco, Feist, The 1975, Imagine Dragons, Mumford & Sons, Of Monsters and Men and The Lumineers quickly becoming AC mainstays,[39][40] although these were eventually replaced by rhythm-based rock bands such as Panic! at the Disco, Neon Trees, X Ambassadors, Sheppard, Bastille, American Authors, Fitz and the Tantrums, Foster the People, Twenty One Pilots, Walk the Moon and Milky Chance.

During the middle of the decade, newer artists such as CeeLo Green, OneRepublic, Rachel Platten, Christina Perri, Andy Grammer, James Bay, Sara Bareilles, Shawn Mendes, Sia, Sam Smith, Gavin Degraw, Charlie Puth and Colbie Caillat as well as acts that were popular in the 1990s and early 2000s such as Britney Spears and Christina Aguilera were added to the rotation of most AC stations.

As trap music and similar styles of hip-hop began dominating top 40 stations during the last years of the 2010s, AC stations began picking up rhythmic artists like Rihanna, Lady Gaga, Ellie Goulding, Taio Cruz and Pitbull as well as EDM artists like Avicii, Daft Punk, Calvin Harris, David Guetta and Tiesto. Meanwhile, younger artists like Camila Cabello, Justin Bieber, Selena Gomez, Ariana Grande, Nick Jonas and the Jonas Brothers and Halsey began to be featured on AC stations more than on top 40 stations.[citation needed]

Adult contemporary formats

[edit]

In radio broadcasting, adult contemporary is divided into several sub-formats, each with their own musical direction and demographic targeting. Hot adult contemporary formats generally feature an uptempo rotation of recent hits that appeal to a wide adult audience.[41] A station formatted as "adult contemporary" with no qualifier, also referred to as "mainstream" AC, generally has a similar playlist to hot AC stations, but with a broader rotation of classic hits from past decades.[42][41]

Soft adult contemporary formats have a more conservative sound oriented primarily towards adult women, urban AC focuses on R&B and soul music that appeal to African American adults, and rhythmic AC focuses on dance music and other rhythmic genres.

Hot adult contemporary

[edit]

Hot adult contemporary (hot AC) radio stations play a wide range of popular music that appeals to the 18–54 age group;[43] it serves as a middle ground between the youth-oriented contemporary hit radio (CHR) format, and other adult contemporary formats (such as "mainstream" and soft AC) that are typically targeted towards a more mature demographic. They generally feature uptempo hit music from the last 25 years with wide appeal, such as pop and pop rock songs, while excluding more youth-oriented music such as hip-hop.[42][41] Older music featured on hot AC stations usually reflects familiar and youthful music that adults had grown up with.[44][41] Likewise, material from legacy pop acts such as the Backstreet Boys, Jason Mraz, John Mayer, and Pink is prominent within the format.[41][40]

The "hot AC" designation began to appear in the 1990s; the term described adult contemporary stations with a more energetic presentation and uptempo sound than their softer counterparts.[45] An early example of the format, Houston's KHMX Mix 96.5, climbed from 14th place in the market to third in the six months after its launch. The station's format and branding was widely replicated by other stations.[46] Many hot AC outlets are among the top stations in their respective market.[41]

Initially focused more on pop rock, the format has evolved to reflect changes in the composition of this audience; by the mid-2000s, the format had evolved to include more uptempo pop music,[44][41] while alternative and indie rock crossovers (such as Foster the People, Imagine Dragons, Lovelytheband, and Twenty One Pilots) became more prevalent within the format during the 2010s.[41][40]

These developments helped to expand the popularity of the format among younger listeners such as millennials; Nielsen Audio ranked hot AC as the third most-popular format among millennials, behind pop and country music.[41][42] Of the format's expanding demographic reach, WOMX-FM program director Dana Taylor stated that hot AC stations "may not be the radio station that everybody agrees on, but it's a radio station that everybody goes, 'I'm okay with that'."[41] The increasingly downtempo direction of pop hits in the mid-to-late 2010's also helped to attract additional listeners.[42]

Hot AC stations typically keep a larger body of recent hits in rotation than those with rigid, chart-driven formats like CHR and urban contemporary. As these stations' playlists have become concentrated towards airing only the current hits at a given time, hot AC airplay can build and sustain a song's popularity over a long-term period. This effect has been credited in helping build an audience for early singles from new acts such as Adele, Rachel Platten ("Fight Song", which gained prominence for its use during Hillary Clinton's 2016 US presidential election campaign), and Max Schneider (whose 2016 single "Lights Down Low", over a year after its original release, became a sleeper hit on the Billboard Mainstream Top 40 and Hot 100 due in part to strong hot AC airplay).[41][47][48]

The popularity of the hot AC format prompted many mainstream AC stations to add uptempo music to their playlists, while still maintaining a deeper rotation of older hits than hot AC stations.[42][41]

Modern adult contemporary

[edit]

Modern adult contemporary refers to AC formats with a stronger lean towards modern rock and pop rock.

In the 1990s and early 2000s, modern AC was typically targeted towards women, with Mike Marino of KMXB in Las Vegas describing the format as reaching "an audience that has outgrown the edgier hip-hop or alternative music but hasn't gotten old and sappy enough for the soft ACs."[49] The format typically focused on female rock acts such as Shawn Colvin, Sheryl Crow, Indigo Girls, Jewel, and Sarah McLachlan, and folk rock-influenced bands such as Counting Crows and The Wallflowers.[50][51][52] Today, the format is fairly uncommon, with KTCZ in the Minnesota Twin Cities and KMXP in Phoenix, Arizona being some of the few modern AC stations left.

Soft adult contemporary

[edit]

The Soft adult contemporary format typically targets women 25–54 and at-work listening. Soft AC playlists are generally conservative in comparison to hot AC, focusing on pop and power ballads, soft rock, and other familiar, light hits.[53] Upon its establishment in the 1980s, the soft AC format was positioned as being a more upbeat version of easy listening that would appeal better to a younger audience, mainly by excluding instrumental beautiful music. Easy listening stations had begun shifting to the format out of concern that their existing programming would not appeal to the current generation of listeners.[45]

In a 1990 article, James Warren of the Chicago Tribune characterized soft AC stations as being "as middle-of-the-road and unthreatening as modern media get", with personalities that were encouraged to be as inoffensive and "low-profile" as possible, and a more conservative music library than hot AC-leaning stations. In particular, Chicago's WLIT did not have its airstaff talk over the beginning and endings of songs (in contrast to the hot AC-leaning WFYR), and played Bob Seger's "We've Got Tonite" but not "Old Time Rock and Roll" (which was part of WTMX's playlist). The director of a soft AC station in Connecticut, WEZN-FM, told Warren that he had barred the reading of top-of-hour news headlines, so that listeners wouldn't be tempted to tune away to an all-news station to learn more.[45]

Soft AC stations tend to be more selective in their music libraries than other adult contemporary stations, preferring proven songs over current hits.[45] Upon the onset of the format's popularity, core artists typically included singers such as Nat King Cole, Perry Como, Neil Diamond, Barry Manilow, Johnny Mathis, and Barbra Streisand. By the 1990s, to improve their appeal among changing demographics, some soft AC stations began to widen their playlist to include selections from contemporary acts with 80s, & 90s, musicians & bands such as Bon Jovi, Bryan Adams, Celine Dion, Roxette, Mariah Carey, Eric Clapton, Phil Collins, Elton John, Cher, Whitney Houston, Journey, and Queen. On the other hand, by 1996, New York's WLTW had begun to phase out its softer music in favor of a more uptempo direction.[45][54][55][56]

In 2017, Inside Radio reported that soft AC had the third-largest decrease in US stations offering the format over the past decade (at 128), ranking behind only adult standards and oldies—a shift credited to aging demographics and a major boom in the wider-appealing classic hits format (which saw the largest overall increase over the same period). Consultant Gary Berkowitz argued that the soft AC format had become increasingly irrelevant in comparison to mainstream and hot AC, due to PPM markets preferring uptempo music.[57]

At the same time, however, soft AC began to experience a resurgence. In April 2016, iHeartMedia flipped its San Francisco classic soul station KISQ to soft AC as The Breeze; as of November 2018, it was the top station in the Bay Area. The trend continued into 2017 and 2018, with iHeartMedia extending its Breeze brand to other soft AC flips, and the brand (among others) being adopted by competitors such as Entercom.[21][53] Industry analyst Sean Ross argued that older demographics were becoming more lucrative due to changes in listening habits among younger audiences, which prefer digital platforms such as music streaming services over linear terrestrial radio, and also noted how mainstream AC was dependent on the Top 40 charts to break new songs.[53]

Current soft AC stations have continued to feature recurrents such as Michael Bolton, Celine Dion, Elton John, Fleetwood Mac, Hall & Oates, and Whitney Houston, while contemporary musicians such as Adele and Michael Bublé have also become modern fixtures of the format.[58][59][53][57] In addition, the soft AC sound has diversified to include more songs that are "safe and universal" but not necessarily "soft", with Ross presenting examples such as Simple Minds' "Don't You (Forget About Me)", the retroactively defined genre of yacht rock, and noting that KSWD in Seattle—one of the stations that had launched in the soft AC "boom" of the late-2010s—had featured dance- and synth-pop songs such as "Poker Face", "Sweet Dreams (Are Made of This)", and "Uptown Funk" in its final days as a soft AC station before flipping to hot AC the following month.[53][60]

Over time, some stations have gradually adjusted their playlists to include more recurrents from the 1980s and 1970s (although not to the same extent as other "soft oldies" formats, such as MeTV FM, which have also grown in popularity).[53][61] Meanwhile, some classic hits and mainstream AC stations have increasingly aired songs that had historically been considered staples of soft AC.[60]

Urban adult contemporary

[edit]

The Urban adult contemporary format focuses primarily on current and classic R&B and soul music. The format typically targets African-American adults: July 2018 numbers from Nielsen Audio recorded it as the top format among African-Americans 25–54 and 35–64.[62] It also has a sizable popularity among younger listeners, ranking behind urban contemporary as the second-most popular format among African-American adults 18–34 in the same report, with an 18.9 audience share.[62]

The format typically excludes youthful rhythmic music, such as commercial hip-hop and rap, that are usually associated with the urban contemporary format.[63][64][65] The urban AC format is also associated with the "quiet storm"—mellower R&B ballads and slow jams, often in a jazz-influenced style. The syndicated evening program Keith Sweat Hotel focuses specifically on such music.[66][67][68][69]

As urban contemporary stations prefer hit-driven hip-hop songs, labels typically service R&B songs to the urban AC format only. Some current R&B musicians have complained that this is an artificial divide that prevents them from reaching a wider, mainstream audience (citing the relatively smaller number of urban AC outlets in comparison to urban and rhythmic), even with attempts to give some singles a hip-hop-influenced sound to improve the potential for crossover appeal. Some acts have attempted to disassociate themselves from "R&B" to reduce the effect of this stigma, although music streaming services have helped to expose R&B to a wider audience beyond urban AC radio.[70][71]

Rhythmic adult contemporary

[edit]

The Rhythmic adult contemporary format generally focuses on a variety of current and classic dance music, such as dance-pop, hip-hop, and R&B (often resembling a blend of the rhythmic oldies and hot AC formats in practice). The exact composition of current and recurrent content can vary between stations, depending on local cultures and the heritage of rhythmic formats in the market, ranging from late-80s/early-90s dance hits (including latin freestyle), to disco and Motown. Rhythmic hot AC has also been used as a format, popularized by stations such as New York's WKTU.[72][73][74][75][76]

Smooth adult contemporary

[edit]

The Smooth adult contemporary format is a variant of the smooth jazz format that incorporates mainstream and/or urban adult contemporary songs; they are designed to appeal to a wider range of demographics than a straight smooth jazz format. Some smooth AC stations may limit their airplay of jazz instrumentals to those by better-known performers such as Kenny G.[77][78]

Christian adult contemporary

[edit]

Contemporary Christian music (CCM) has several subgenres, one being "Christian AC". Radio & Records, for instance, lists Christian AC among its format charts. There has been crossover to mainstream and hot AC formats by many of the core artists of the Christian AC genre, notably Amy Grant, Michael W. Smith, Kathy Troccoli, Steven Curtis Chapman, Plumb, and more recently Big Daddy Weave, Casting Crowns, For King & Country, Lauren Daigle, MercyMe, and Newsboys.

Spanish adult contemporary

[edit]

A number of Spanish-language stations in the U.S. run versions of the adult contemporary format oriented towards Latin pop, such as TelevisaUnivision's KLVE Los Angeles (one of the highest-rated Spanish-language radio stations in the country); upon its launch in 2014, Spanish AC station KVIB identified core artists such as Alejandro Fernández, Ana Gabriel, Romeo Santos, and Joan Sebastian.[79][80][81]

In 2023, iHeartMedia began to roll out a variation of the Spanish AC format on some of its stations, featuring a gold-based mix of Latin pop and English-language, mainstream AC hits from the 1980s and 1990s (with core artists such as the Backstreet Boys, Celine Dion, Luis Miguel, Madonna, Marc Anthony, Michael Jackson, Selena, and Whitney Houston, as well as Latin pop crossovers such as Gloria Estefan and Shakira),[82][83] and programming presented in Spanish. The format is intended to appeal to bilingual audiences.[84][83] First introduced by WMIA-FM in Miami, the hybrid format quickly proved successful,[85][86] prompting iHeartMedia to replicate it at KXXM San Antonio,[87] and similar formats appearing at stations such as WOEX in Orlando,[88] KOIT-DT3/KUFX-DT2 in the San Francisco Bay Area,[89] KGSR-HD4 in Austin,[90] and WEPN-FM in New York City.[91]

Adult album alternative

[edit]

The Adult album alternative (triple-A or AAA) format generally features a diverse playlist of music that appeals to an adult audience, with a focus on emerging songs and artists, and often featuring songs that were not released as singles. The exact composition of a triple-A station's playlist can vary, with alternative rock, indie rock, and indie pop commonly used as core genres, and some stations featuring more uncommon genres such as alternative country, Americana, blues, folk music, and world music. NPR observed in 2018 that roughly half of all triple-A stations in the U.S. were non-commercial stations.[92] With the wide variety of music that is serviced to the format, adult album alternative charts have often served as a feeder for other adult contemporary formats, especially hot AC, and have been credited for breaking acts such as Dave Matthews Band and Lorde.[92][93][94]

Christmas music

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Since the 1990s, it has become common for many AC stations, particularly soft AC stations, to play primarily or exclusively Christmas music during the Christmas season in November and December. While these tend mostly to be contemporary seasonal recordings by the same artists featured under the normal format, most stations will also air at least some vintage holiday tunes from older pop, MOR, and adult standards artists – such as Boney M., The Carpenters, Nat King Cole, Perry Como, Bing Crosby, Percy Faith, Mannheim Steamroller, Dean Martin, Johnny Mathis, Trans-Siberian Orchestra, and Andy Williams – many of whom would never be played on these stations during the rest of the year.

These Christmas music marathons typically start a few weeks before or the day after Thanksgiving Day and end after Christmas Day, or sometimes extending to New Year's Day. Afterwards, the stations usually resume their normal music fare. Several stations begin the holiday format much earlier, at the beginning of November especially after Halloween. The roots of this tradition can be traced back to the beautiful music and easy listening stations of the 1960s and 1970s.[citation needed]

Syndicated radio shows and networks carrying the adult contemporary format

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  • Delilah – One of the US's most popular radio shows, Delilah airs primarily in the evening. Its Christmas Edition airs from mid-November to late December.
  • Intelligence for Your Life – Hosted by John Tesh, this show also airs evenings and also on weekends.
  • American Top 40 with Ryan Seacrest – One version of AT40 airs on US hot AC stations, which is a little different from its Top-40/CHR counterpart.
  • Rick Dees Weekly Top 40/Weekly Top 30 – Began offering Hot AC versions of the popular countdown show in June 1996. These shows feature the top 20 Hot AC songs in the US along with about 10 past hits from the 1980s, 1990s and early 2000s (decade). A softer "AC" version was added in July 2009 to try to fill in the void left by Casey Kasem ending his AC countdown.
  • Radio Disney Music Top 30 Countdown, One version is for Hot AC stations, the other version is for Mainstream AC stations. Plays the USA Top 30 songs of the week according to Mediabase and a music rating service called ratethemusic.com. This show, like Rick Dees' show, is distributed by Compass Media Networks.
  • Backtrax USA with Kid Kelly – Weekend programs focusing on the '80s and '90s, targeted for hot AC stations.
  • ABC and Dial Global both offer AC 24-hour networks programming soft and hot AC.
  • Tom Joyner and Steve Harvey have popular morning shows that air on urban AC (and sometimes Hip-Hop) stations. Both shows are often heard on competing stations in the same city, such as St. Louis, Philadelphia and Atlanta. Joyner's show is syndicated by ABC Radio, and Harvey's show by Premiere Radio Networks.
  • Retro Rewind with Dave Harris is a weekend-based radio show highlighting a massive playlist of songs from the 1980s and 1990s, interviews, spotlights and contests. The show is done live across the US on Saturday nights, taking audience requests. The show is targeted towards HOT AC and AC radio stations.
  • The EZ Rock network is a brand/network of soft AC heard in Canada.
  • Heart - A radio network in the UK that grew throughout 2009 as more stations were rebranded as "Heart".
  • Smooth Radio – A UK-wide radio network that formed from six regional Smooth Radio stations.
  • Smoothfm – A network of two Australian commercial radio stations (based in Sydney and Melbourne) that are focused on providing an eclectic easy-listening playlist, usually featuring ballads.
  • Nova – A network of five Australian commercial radio station (based in Sydney, Melbourne, Brisbane, Adelaide and Perth) that are very similar to Smoothfm.
  • The Breeze – A group of New Zealand adult contemporary radio stations owned by MediaWorks Radio. There are 20 stations currently broadcasting throughout New Zealand.
  • The Bob and Sheri Show – American morning drive show based in Charlotte, North Carolina. Heard on more than 50 AC stations and the American Forces Network

Former syndicated programming includes Dick Clark's US Music Survey (1996–2005), Casey's Hot 20/Casey's Countdown/American Top 20/10 (1992–2009) and Top 30 USA.

See also

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References

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Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Adult contemporary music, often abbreviated as AC, is a radio and popular music format characterized by lush, soothing, and highly polished sounds that emphasize , harmonies, and gentle such as acoustic guitars, soft keyboards, and minimal . It typically features love songs with relatable themes, drawing influences from , pop, and R&B, and stands in opposition to harder-edged genres like heavy metal or aggressive hip-hop. This format targets listeners aged 25-54, particularly women in the 35-44 demographic, and prioritizes established hits from the past 15-20 years over current top-40 singles. The genre's origins trace back to the early 1960s, when Billboard introduced its Adult Contemporary chart on July 17, 1961, initially under the name Easy Listening to track soft pop and vocal music aimed at adult audiences amid the rise of rock 'n' roll. Over the decades, it evolved from 1960s standards by artists like Johnny Mathis to 1970s soft rock ballads, becoming a lucrative segment of radio programming through the 1990s. Key developments include subformats like Hot AC, which incorporates more contemporary pop, and its adaptation to include diverse influences while maintaining a focus on accessible, emotionally resonant tracks. Prominent artists who defined and dominated the Adult Contemporary landscape include , who holds the record for the most chart-topping hits; , , and , known for their ballad-heavy output; and groups like , alongside solo acts such as , , , and . These performers contributed to the format's enduring popularity, with the chart serving as a measure of radio impressions among adult listeners since its inception.

Overview and characteristics

Definition and origins

Adult contemporary (AC) music is a North American that blends elements of , , and R&B, targeting listeners aged 25 to 54 with melodic, non-offensive content designed for broad appeal. This format emphasizes accessible, harmony-driven songs that avoid aggressive or controversial themes, distinguishing it from youth-oriented genres. The term "adult contemporary" originated in the 1970s, coined by radio trade publication founder Bill Gavin to describe programming aimed at mature audiences rather than teenagers. It evolved from earlier conceptual ties to "" and middle-of-the-road () formats prevalent in the and 1960s. , a mostly style, emerged in the late as a "good music" approach on AM and FM stations, featuring orchestral arrangements of popular tunes for relaxed listening. , meanwhile, was a dominant adult-oriented format that played non-rock mass-appeal pop standards, bridging pre-rock era music with emerging soft pop. Billboard magazine played a key role in formalizing AC as a tracked genre, launching its Easy Listening chart on July 17, 1961, to monitor vocal and instrumental hits suitable for adult playlists. The chart, which initially focused on lighter pop excluding heavy rock influences, was renamed Adult Contemporary on April 7, 1979, solidifying the format's identity. This evolution helped AC stations transition into distinct radio formats by the 1970s, separating them from Top 40's teen focus.

Musical and stylistic elements

Adult contemporary music emphasizes smooth, melodic lines that prioritize accessibility and emotional resonance, often featuring mid-tempo rhythms to foster a relaxed atmosphere. This rhythmic foundation supports lush arrangements with generous reverb and minimal distortion, contributing to a soothing, polished that avoids aggressive elements. Lyrical content in adult contemporary music centers on themes of , personal relationships, , and , deliberately eschewing explicit or divisive social issues to maintain broad . These narratives often convey sentimentality through straightforward, relatable storytelling that complements the genre's melodic focus. Instrumentation typically highlights prominent, harmony-rich vocals as the focal point, backed by acoustic or clean electric guitars, gentle keyboards, synthesizers, and soft percussion like light drums or programmed beats. The genre evolved from orchestral roots, incorporating digital synthesizers and drum machines in later periods to achieve a seamless, studio-polished sheen. Structurally, adult contemporary tracks commonly employ verse-chorus forms with gradual builds, forgoing intricate bridges to preserve simplicity and flow. This approach sets the genre apart from dance-pop's emphasis on high-energy beats and from rock's incorporation of distorted guitars and intense dynamics, resulting in softer edges and a more agreeable aesthetic. In subgenres like hot adult contemporary, these elements may incorporate slightly more upbeat rhythms while retaining core polish.

Historical development

1960s–1970s: Roots in easy listening and soft rock

Adult contemporary (AC) music emerged in the from the genre, which featured lush orchestral arrangements and instrumental interpretations of popular songs, as popularized by artists like and . Mantovani's cascading strings and Faith's 1960 hit "Theme from A Summer Place," which topped the , exemplified the "" style that dominated radio playlists aimed at relaxed, middle-class listeners seeking background ambiance. introduced its Easy Listening chart on July 17, 1961, initially compiling data from radio stations playing this non-intrusive format, marking the formal tracking of what would evolve into AC. By the mid-, the chart—renamed and refocused around 1965 to include more contemporary selections—began reflecting a subtle shift toward vocal elements, blending with emerging influences as younger audiences matured. As the baby boomer generation aged into young adulthood during the late 1960s and , AC transitioned from predominantly instrumental "" to vocal-driven tracks that incorporated sensibilities, appealing to those wearied by the intensity of countercultural rock. Groups like and epitomized this evolution, with their harmonious, melody-focused songs providing melodic escapism for the 18–34 demographic navigating post-counterculture life stages such as marriage and career-building. ' "(They Long to Be) Close to You," released in 1970, became a defining early hit, topping both the and Adult Contemporary charts for four weeks and illustrating the genre's blend of gentle orchestration and intimate vocals. This period saw AC solidify as a , with stations like WEFM in adopting playlists heavy on such tracks to target stable adult audiences in the late 1970s. The 1970s further entrenched AC through industry innovations, including the rise of radio consultants like Kent Burkhart, who advised stations on blending with contemporary hits to attract advertisers focused on the 18–34 age group. Burkhart's firm emphasized curation that balanced familiarity and freshness, positioning as a key precursor to modern AC programming. A pivotal event was the 1973 launch of Radio & Records, a trade publication that provided dedicated AC airplay charts and industry news, helping standardize the format across U.S. stations and highlighting its appeal as an escapist alternative to harder-edged music amid economic and social turbulence. By the decade's end, AC had carved a niche for melodic, emotionally resonant music that resonated with boomers seeking relief from the era's complexities.

1980s: Establishment as a radio format

During the 1980s, adult contemporary (AC) solidified its position as a major radio format in the United States, fueled by regulatory deregulation and commercial viability. In 1981, the Federal Communications Commission (FCC) eliminated key restrictions, including limits on commercial time and minimum quotas for news and public affairs programming, which spurred station acquisitions and encouraged format specialization to target specific demographics efficiently. This led to format clustering, where broadcasters concentrated on high-performing categories like AC to optimize ratings and advertising revenue. The overall number of commercial radio stations grew from 7,713 in 1980 to 9,335 by 1990, with AC emerging as a leader in audience share among the 25-54 age group. Arbitron's ratings system played a crucial role in validating AC's success by categorizing it separately and providing detailed listener data that programmers used to refine playlists and demonstrate its appeal to advertisers. The format's growth was intertwined with cultural shifts, particularly the influence of MTV's launch in 1981, which popularized and visually driven pop acts that aligned with AC's emphasis on melodic, accessible softness. Artists like , whose synth-infused hits such as "In the Air Tonight" (1981) blended rhythmic pop with emotional ballads, and , whose vocal powerhouse tracks like "How Will I Know" (1985) added contemporary energy, became staples on AC stations. These integrations allowed AC to absorb elements from broader pop trends while maintaining its core appeal to adult listeners seeking polished, non-aggressive music. Refinements to the format emerged to address competition from Top 40 (contemporary hit radio), with the introduction of "lite" AC in the mid-to-late 1980s offering a brighter, more upbeat rotation of soft rock and current hits to attract younger adults without alienating the traditional base. Billboard's Adult Contemporary chart, which tracked airplay on these stations, gained prominence in 1983 by showcasing crossover potential, as seen in its year-end rankings of top-performing singles. A defining example was The Police's "Every Breath You Take" (1983), which topped both the Hot 100 and AC charts for weeks, illustrating AC's capacity for mainstream dominance and broad appeal. The AC format's expansion extended beyond the U.S., with early adoption in through stations in major markets like and Hamilton that programmed soft pop and hybrids by the mid-1980s. In the UK, it manifested as "easy AC," combining traditional with 1980s contemporary ballads on emerging commercial stations, reflecting similar demographic targeting. By the decade's end, AC had established itself as a reliable, revenue-generating powerhouse, setting the stage for further evolution.

1990s–2000s: Subgenre diversification and mainstream crossover

During the 1990s, the adult contemporary (AC) format underwent significant diversification, splintering into subgenres that allowed stations to target specific listener demographics while maintaining broad appeal. Hot AC emerged as a key variant, focusing on edgier pop-rock tracks with rhythmic energy and contemporary production to attract younger adults who sought a bridge between mainstream pop and alternative influences; this subgenre gained traction as AC stations adapted to the decade's shifting musical landscape, incorporating artists like whose hits blended with grunge-adjacent vibes. Simultaneously, urban AC developed to emphasize smooth R&B and soul-oriented sounds, drawing from the era's and ballad-heavy urban crossovers, which softened the edges of R&B for adult audiences and integrated it more deeply into AC playlists. This fragmentation was driven by the need to compete with rising formats, prompting AC programmers to tweak playlists for more dynamic content without alienating core listeners. Crossover artists exemplified this subgenre evolution, dominating AC charts with melodic, emotionally resonant tracks that transcended traditional boundaries. Mariah Carey's emotive pop-soul style and Boyz II Men's harmonious R&B ballads became staples, with their 1995 duet "" holding the No. 1 spot on the for a record-tying 16 weeks and reaching No. 1 on the AC chart for 2 weeks, symbolizing the urban AC's growing influence within the format. Similarly, the rise of adult-oriented pop in the era brought bands like and into AC rotation, their introspective and guitar-driven melodies providing a commercially accessible alternative to rawer sounds while appealing to listeners navigating the decade's rock fragmentation. These trends were bolstered by 's launch of mass-airplay monitoring in late 1987, which provided more precise data for programmers to monitor and refine subgenre rotations amid increasing competition from stations. Entering the 2000s, AC experienced deeper mainstream crossover as the format absorbed pop hits from diverse genres, reflecting radio consolidation and broader cultural shifts. The facilitated massive ownership mergers, with Clear Channel (now ) acquiring over 1,200 stations by the early 2000s, standardizing playlists and amplifying AC's reach through syndicated programming that prioritized high-rotation pop-rock hybrids. This era saw AC embrace tracks like Santana's 1999 "Smooth," featuring Rob Thomas, which fused Latin-rock rhythms with pop accessibility and topped the for 12 weeks, illustrating the format's openness to global influences and rock fusions. Artists such as and further blurred lines, with 's "" reaching No. 1 on AC for 1 week in 2009 and 's "" charting on the AC chart in 2009, as the format expanded to include more alternative-leaning rock post-2001 methodology tweaks that accommodated broader airplay data. However, intensified competition from led to ongoing format adjustments, with AC stations incorporating edgier elements to retain relevance against formats like .

2010s–present: Digital evolution and global influences

The 2010s marked a significant digital transformation for adult contemporary (AC) music, driven by the proliferation of streaming platforms that democratized access and curation. Services like Spotify began featuring dedicated AC playlists, such as "2010s Adult Contemporary Hits," which compiled tracks from artists like Ed Sheeran and Train, reflecting the genre's adaptability to on-demand listening and algorithmic recommendations. This shift was complemented by satellite radio expansions; in 2015, SiriusXM enhanced its AC offerings through new streaming channels for business and consumer audiences, including stations like SiriusXM Love, which focused on soft AC love songs and broadened the format's reach beyond traditional FM. Globally, AC music experienced notable growth and hybridization in the and , particularly in and . In , K-pop's fusion of Western pop structures with local sensibilities created AC-adjacent hybrids, as seen in the genre's emphasis on melodic, emotionally resonant tracks that appealed to mature audiences amid the Korean Wave's international expansion. Similarly, Latin America's AC scene surged, with revenues reaching $1.4 billion in the U.S. alone by 2024—18% above inflation-adjusted 2005 peaks—fueled by baladas and soft pop crossovers that integrated regional rhythms into the format. In , Bollywood-influenced soft pop emerged as a non-Western AC adaptation, evident in curated playlists of mellow, orchestral tracks that echoed the genre's easy-listening ethos. Key milestones underscored these evolutions, including Billboard's 2012 chart methodology overhaul, which incorporated digital downloads and into broader rankings, indirectly boosting AC visibility by aligning it with multi-format metrics. The from 2020 further amplified AC's appeal, with studies showing a "nostalgia bump" in listening habits—positive nostalgic music consumption rose as increased, driving streams of classic AC tracks for emotional comfort. By the mid-2020s, AC continued to innovate through AI-driven curation and genre blending. AI tools began influencing radio programming, with initiatives like Will.i.am's RAiDiO.FYI launching interactive stations in 2024 that used machine learning to personalize AC mixes based on listener themes. Hybrid formats incorporating electronic dance music (EDM) elements gained traction, as seen in pop-EDM crossovers that infused AC with upbeat, synth-driven production while maintaining melodic accessibility. Artists like Taylor Swift exemplified this dominance, claiming multiple No. 1s on the Adult Contemporary chart in the 2010s and 2020s, including "Cruel Summer" in 2023, and holding 16% of chart positions in 2024 through her evolution from country-pop to mature, introspective AC staples.

Radio formats and subgenres

Hot adult contemporary

Hot adult contemporary (Hot AC) is a subformat of contemporary radio that emphasizes energetic, current-oriented pop and , targeting listeners aged 18-49 with a core focus on women aged 30-38. This format bridges (CHR) and mainstream adult contemporary by incorporating recent top 40 crossovers that appeal to younger s seeking a blend of familiarity and freshness, often featuring moderate tempos and subtle edge without venturing into more aggressive genres. Unlike broader AC, Hot AC prioritizes high rotation of new releases to maintain a vibrant, forward-looking that resonates with daily commuters and office workers in this demographic. The format emerged in the as stations sought to differentiate from softer AC by accelerating the pace of new music integration, a development tied to the broader diversification of AC during that decade. By the 2020s, Hot AC has evolved further to include influences, as seen in the chart success of artists like with tracks such as "Pink Pony Club," reflecting a openness to alternative-leaning hits that fit its upbeat profile. This progression has helped Hot AC remain relevant amid digital streaming competition, adapting to listener preferences for contemporary sounds with emotional depth and rhythmic drive. Key characteristics of Hot AC include higher energy levels compared to mainstream AC, with playlists centered on lively pop-rock tracks that emphasize perceived , mood, and flow to sustain . Airplay is tracked by , which monitors over 2,500 U.S. stations and defines recurrents as songs declining in plays for three consecutive weeks below the top spot, allowing seamless transitions from currents to sustained favorites. Guidelines typically exclude abrasive elements like hip-hop, rap, or heavy metal to preserve broad appeal, focusing instead on mainstream pop and crossovers. Representative examples include Dua Lipa's "Illusion," which reached the top 10 on 's Hot AC chart in 2024 through strong airplay gains, and her earlier hits like "Dance the Night," which held the No. 1 position for weeks in 2023. In terms of market impact, Hot AC contributes significantly to the AC ecosystem, with the broader AC format ranking among the top formats nationally in listenership, to which Hot AC contributes substantially by 2025. Its focus on current hits has driven strong ratings growth, particularly among women 18-49, where top Hot AC outlets often secure 4-5% audience shares in major metros. This vitality underscores Hot AC's role in sustaining AC's overall relevance, even as subformats compete for shares within the roughly 2,000+ AC-affiliated stations nationwide.

Soft adult contemporary

Soft adult contemporary is a subformat of adult contemporary radio that targets listeners primarily aged 35 and older, emphasizing mellow, emotionally resonant music with lush arrangements and a focus on timeless appeal. This format features slow-tempo tracks often supported by orchestral elements like strings and gentle instrumentation, prioritizing vocal performances that convey and romance. It draws heavily from standards and recurrents spanning the through the , creating a soothing listening experience designed for relaxation and . Playlists in soft adult contemporary stations typically consist of about 70% older hits and recurrents, with only minimal inclusion of current releases to maintain a consistent, comforting vibe. The format deliberately avoids edgier elements from urban or rock genres, opting instead for polished pop ballads and staples that align with broad, non-confrontational tastes. Representative artists include , whose classics like "What Kind of Fool" exemplify the emotional depth and melodic focus central to the style. In contrast to the more energetic, current-heavy tracks of hot adult contemporary, soft AC prioritizes enduring favorites for a serene atmosphere. Historically, soft adult contemporary represented the dominant iteration of the adult contemporary format before the , evolving from roots into a staple for mature audiences seeking familiarity over novelty. By the early , as hot AC gained traction amid competition from stations, soft AC solidified its niche with gold-based playlists of proven hits. There are several hundred soft adult contemporary stations in the United States, reflecting its enduring presence despite format shifts. The format's audience, roughly 60% female and concentrated among adults aged 35-54, demonstrates strong loyalty due to its role as comfort listening that evokes personal memories and emotional connection without demanding attention. This demographic values the predictable rotation of beloved tracks, fostering habitual tune-ins for background ambiance during daily routines like or .

Urban adult contemporary

Urban adult contemporary (Urban AC) is a radio format that merges the melodic and harmonious elements of adult contemporary music with smooth urban grooves, primarily drawing from R&B and traditions to appeal to listeners aged 25-54 in urban demographics. Influenced by the quiet storm style, it emphasizes relaxed rhythms, polished production, and romantic themes, creating a soothing alternative to more energetic urban sounds. This format caters specifically to African American audiences seeking mature, accessible R&B content. Playlists typically include mid-tempo R&B currents and recurrents, featuring soulful ballads and tracks with light beats that highlight vocal expression over heavy instrumentation. Artists like , known for her refined romantic soul in albums such as , and Maxwell, with his neo-soul fusion in works like Urban Hang Suite, exemplify the format's focus on elaborate, emotive performances. The Billboard Adult R&B Airplay chart, launched on September 18, 1993, tracks this airplay and has since become a key measure of the format's popularity, spotlighting hits from established R&B acts. Urban AC emerged in the amid the rise of smooth urban R&B, providing a dedicated space for artists amid mainstream adult contemporary's limited diversity and the growing dominance of hip-hop-influenced sounds. By the late 1980s and into the , it integrated R&B crossovers like those from and , evolving radio programming to better reflect urban sensibilities. In the 2020s, the format has experienced renewed growth via streaming services, drawing younger listeners to its blend of heritage and contemporary tracks while sustaining its core appeal. Characterized by soulful vocals, understated grooves, and avoidance of explicit , Urban AC plays a cultural role in bridging pop accessibility with R&B and hip-hop influences, fostering a wholesome urban sound for mature audiences. This positioning allows it to connect diverse musical worlds without alienating traditional listeners, maintaining relevance in syndicated programming and digital platforms.

Rhythmic adult contemporary

, often abbreviated as rhythmic AC or RAC, is a within the adult contemporary spectrum that emphasizes upbeat, dance-oriented tracks blending the melodic polish of pop and R&B with rhythmic beats, targeting listeners aged 18 to 34. This subgenre features current and recent hits with catchy hooks and synth-driven bass lines, drawing from pop-R&B crossovers while steering clear of hardcore rap to maintain broad appeal. Artists such as , whose tracks like "Don't Stop the Music" exemplify the format's energetic vibe, have been staples on rhythmic AC playlists since the 2000s. The format's playlists typically include a mix of contemporary rhythmic pop and gold hits from the and early , with a focus on mid-tempo songs centered around infectious rhythms rather than slower soulful ballads. Since the , rhythmic stations have been monitored separately from mainstream top 40 charts, allowing for distinct airplay tracking that highlights crossovers like those from and . By 2025, currents from artists including and , known for their polished rhythmic productions, continue to dominate, reflecting the format's evolution toward digital streaming integration. Emerging prominently in the mid-2000s, rhythmic AC rose as hot contemporary stations incorporated lighter rhythmic elements like crunk-inspired beats toned down for tastes, differentiating it from urban AC through its emphasis on pop-leaning tracks with wider crossover potential. Early analyses noted its gold-based foundation, with stations playing a significant portion of rhythmic pop alongside emerging currents to attract a younger demo. This growth aligned with broader industry shifts, where rhythmic AC stations balanced nostalgic hits with new releases to compete in fragmented markets. Prominent examples of rhythmic AC stations include Audacy's "Star 94" (WSTR) in , which programs hits from the to now with a rhythmic focus, and "93.9 MIA" (WMIA) in , positioning itself as "Rhythm from the 80s to Now." iHeartMedia also operates several rhythmic AC outlets, such as KFBT "The Beat" in Sacramento, contributing to the format's presence on national networks like . These stations underscore rhythmic AC's role in delivering energetic, accessible music tailored for adult listeners seeking upbeat variety.

Adult album alternative

Adult album alternative, commonly abbreviated as AAA or triple A, is a radio format targeting listeners primarily aged 25 to 49, emphasizing introspective rock, folk, indie, and alternative sounds that prioritize artistic depth over mainstream commercial hits. Unlike more pop-oriented adult contemporary variants, AAA stations focus on music that appeals to mature audiences seeking sophisticated, non-formulaic programming. The format's playlists draw heavily from album tracks rather than hit singles, featuring deep cuts and full artistic expressions from established and emerging artists such as , , , and . This approach results in broader, more diverse rotations that include indie, Americana, , folk, and elements, avoiding harder-edged genres like heavy rock or rap. Approximately 80% of airplay comes from album-oriented selections, with only about 20% dedicated to designated singles, allowing stations to highlight lesser-known songs alongside familiar ones. AAA emerged in the as a distinct evolution from and alternative radio, positioned as an alternative to the hit-driven commercial formats dominating the airwaves at the time. Often described as "new adult contemporary" in its early years, it gained formal recognition with the launch of Billboard's chart in 1996, which tracks the format's most-played songs based on radio detections. By 2025, the format has further integrated with cultural trends like the , particularly in alternative music circles, where renewed interest in physical albums reinforces AAA's emphasis on comprehensive listening experiences. Key characteristics of AAA include organic production styles, narrative-driven lyrics, and a focus on that resonates with thoughtful, engaged audiences. The format's playlists vary by station but consistently prioritize musical discovery, supporting independent artists and serving as a testing ground for new releases before broader crossover. This is evidenced by the AAA chart's role since 1996 in measuring airplay impact across over 100 reporting stations. The appeal of lies in its ability to bridge traditional adult contemporary's accessibility with alternative radio's edgier innovation, attracting listeners who value depth, variety, and artist development over repetitive hits. It fosters a among curious adults, often launching careers by exposing non-mainstream tracks to a receptive demographic.

Specialized formats

Specialized formats within adult contemporary (AC) music cater to specific cultural, linguistic, or thematic demographics by adapting the genre's core elements of melodic pop, , and easy-listening ballads to targeted audiences. These variants often feature separate industry charts and programming networks, emphasizing faith-based , non-English languages, or hybrids to serve niche listeners aged 25–54 who seek relatable, uplifting content outside mainstream English-language AC. Christian AC integrates themes into pop and structures, appealing primarily to faith-oriented audiences with inspirational messages and wholesome production. Pioneered in the late 1970s and gaining prominence in the , the format draws from the movement's easy-listening roots, featuring artists like , whose 1982 album Age to Age became the first solo contemporary Christian release to achieve gold certification and included hits blending pop accessibility with spiritual content. Grant's crossover success, including 17 Top 40 AC chart entries, helped establish the format's viability for evangelical listeners seeking radio-friendly alternatives to secular pop. The network, launched in 1982 as a single station in , has dominated Christian AC broadcasting since the through nationwide expansion, now reaching over 1,000 signals and emphasizing positive, encouraging programming for family demographics. Billboard's Christian AC Airplay chart, tracking radio detections since 1987, underscores the format's longevity, with early indicators like Whiteheart's "Fly Eagle Fly" topping lists that year and reflecting its focus on uplifting, melody-driven tracks. Spanish AC, often termed "romántica" or Latin AC, tailors ballad-heavy pop to Hispanic listeners, incorporating romantic Latin genres like boleros and bachata alongside contemporary ballads for emotional resonance. Targeting the 25–54 demographic, which comprises a significant portion of the U.S. Hispanic population, the format features artists such as Marc Anthony, whose salsa-infused ballads like "Vivir Mi Vida" (2013) exemplify its blend of passionate lyrics and smooth orchestration appealing to bilingual audiences. Post-2003, following Univision's acquisition of Hispanic Broadcasting Corporation, the format experienced substantial growth, with Spanish-language radio stations increasing to over 800 by the mid-2000s and integrating AC-style programming to capture expanding Latino markets. In the 2020s, Spanish AC has expanded globally as part of broader Latin music surges, with romantic subgenres gaining traction in streaming platforms and international charts, driven by collaborations and cultural exports that elevate non-English ballads beyond niche status. Billboard's Latin Pop Airplay chart, monitoring Spanish-dominant tracks since the 1980s, highlights this evolution, though dedicated Spanish AC metrics remain embedded within broader Latin categories. Smooth AC evolves from 1970s R&B and jazz fusions, offering relaxed, instrumental-leaning hybrids for evening relaxation, often evoking intimacy through subtle grooves and soulful vocals. Rooted in the radio format—named after Smokey Robinson's 1975 title track and popularized on in —it emphasizes sensual, jazz-influenced R&B with artists like Sade, whose 1984 debut Diamond Life and tracks such as "Smooth Operator" defined the style's sophisticated minimalism and enduring appeal to adult urban listeners. This legacy persists in 2025 streaming niches, where playlists curate Quiet Storm revivals blending classic Sade-era vibes with modern neo-soul for focused, ambient listening on platforms like and . Unlike mainstream AC, smooth variants prioritize atmospheric production over vocals, adapting core elements like mid-tempo rhythms to cultural tastes for mellow escapism. These specialized formats share adaptations of AC's melodic accessibility while maintaining distinct charts and networks, such as Billboard's genre-specific monitors since the late , to reflect their targeted demographics and prevent overlap with broader categories.

Broadcasting and programming

Syndicated radio shows

Syndicated radio shows have played a pivotal role in disseminating adult contemporary (AC) music to a broad audience, offering structured programming that blends current hits, recurrent tracks, and listener engagement. One of the most enduring examples is Delilah, a nightly four-hour program hosted by Rene Luke since its national launch in 1997, though the format originated in 1984 on a station. The show features listener call-ins for song dedications and personal advice, interspersed with AC tracks, creating an intimate, empathetic atmosphere often described as "radio's Oprah." Syndicated through , an iHeartMedia division, Delilah airs on over 160 stations across the , emphasizing a mix of contemporary AC singles and timeless recurrents with the host's narrative commentary. These shows have significantly influenced AC broadcasting by promoting format consistency and broad accessibility. As of 2025, reaches more than 8 million weekly listeners, underscoring its dominance in nighttime AC slots and its contribution to genre standardization through reliable, music-centered content. Syndicated programs like these have historically driven AC's appeal to 25-54 demographics by balancing emotional storytelling with melodic tracks, fostering loyalty among stations and audiences alike. Post-2010s, syndicated AC shows have evolved toward digital integration, with many transitioning to podcast formats and streaming platforms to capture younger listeners. Delilah, for instance, expanded into podcasts via iHeart and her personal site, offering on-demand episodes that repurpose radio segments with AC playlists. This shift aligns with broader radio trends, enabling shows to reach global audiences beyond traditional over-the-air broadcasts, as evidenced by a 9% gain in AC audience share among adults 18+ during Q4 2024. Stations like Lite 98.7 (WLZW-FM) in , exemplify this by incorporating syndicated blocks such as Delilah into their AC schedules while streaming full programming online, enhancing accessibility and listenership metrics.

Networks and seasonal programming

Adult Contemporary (AC) radio networks are dominated by major broadcasters in the United States, with operating over 870 owned stations across 160 markets, many of which program the AC format, including prominent outlets like KOST 103.5 in . , the second-largest owner with 395 stations in 84 markets, also maintains a significant portfolio of AC stations, contributing to the format's widespread presence on terrestrial radio. In satellite radio, SiriusXM's The Blend (channel 16) provides a dedicated AC channel, focusing on pop hits from the late 1960s through the 2000s, offering listeners a consistent blend of nostalgic and contemporary tracks. Seasonal programming in AC radio centers overwhelmingly on the Christmas holiday, where stations frequently adopt 24/7 all-holiday music formats from mid-November through early January to capitalize on festive demand. This tradition features enduring standards such as Wham!'s "Last Christmas," released on December 3, 1984, which has become a perennial chart-topper and playlist staple during the season. Leading examples include iHeartMedia's KOST 103.5, which annually "flips the switch" to holiday music around November 15, often achieving top ratings in its market; during the 2023 holiday period, for instance, it captured a 12.6 share of the audience in . Such programming delivers substantial boosts to AC stations overall, with Nielsen data showing audience share increases during December, driven by the format's affinity for holiday content. Beyond Christmas, seasonal efforts for other holidays remain limited in scope, typically involving short specials or themed blocks rather than full-format overhauls. Valentine's Day programming might include curated hours of romantic ballads from AC artists, while summer slots occasionally feature light, feel-good compilations to evoke vacation vibes. In the 2020s, streaming platforms have augmented these traditions with on-demand holiday playlists tailored to AC tastes, such as Spotify's "The Ultimate Holiday Playlist" compilations blending classics and modern festive tracks from artists like and . Although Christmas AC programming is a predominantly North American phenomenon, similar holiday emphases appear in international markets like the and , where AC stations integrate local festive hits into seasonal rotations, though full 24/7 flips are less common outside the .

Cultural impact and criticism

Adult contemporary (AC) music has played a pivotal role in extending the careers of pop stars by providing a platform for sustained relevance among older audiences, often serving as a bridge for artists transitioning from peak mainstream popularity. For instance, Madonna shifted toward a more adult-oriented sound starting with her 1989 album Like a Prayer, which helped maintain her chart presence and cultural influence into later decades. As of 2024, over 30% of songs reaching the Billboard Hot 100's Top 10 were adult-oriented hits, demonstrating AC's integration with mainstream pop and its function in prolonging artist longevity. AC has significantly influenced genre blending in , particularly by softening the edges of rock and R&B to appeal to broader demographics, which in turn shaped millennial pop's accessible, emotive style. Formats like AC often incorporate elements of , smooth R&B, and gentle pop, fostering crossovers that prioritize melodic hooks and relatable lyrics over edgier production. This blending extended to cross-pollination with during the 2010s, where hits such as Florida Georgia Line's "Cruise" achieved notable AC airplay, peaking at No. 13 and exemplifying how upbeat, party-themed tracks from country crossed into adult radio rotations. For mid-career artists, AC radio has provided a crucial boost, enabling sustained success and global reach. Ed Sheeran's tracks like "Perfect" (20 weeks at No. 1) and "" (24 weeks at No. 1) marked him as the first artist to have two songs top the AC chart for at least 20 weeks each, solidifying his trajectory from emerging talent to international staple. AC's emphasis on evergreen appeal has facilitated global exports, with artists like Sheeran leveraging the format's international stations to expand beyond English-speaking markets. Economically, AC radio's alignment with affluent adult listeners has driven substantial as part of the broader U.S. radio industry's projected $12.3 billion in local revenue for 2025. In the 2020s, AC has also embraced mental health-themed trends, with artists like using the format to amplify introspective songs such as "Someone You Loved," which topped the AC chart while addressing and emotional struggles, reflecting a broader industry shift toward therapeutic narratives. By late 2025, AC has increasingly adapted to streaming platforms, incorporating user-generated playlists to maintain relevance amid digital shifts.

Reception and evolution

Adult contemporary (AC) music has been praised for its accessibility and ability to evoke , appealing to a broad seeking familiar, emotionally resonant sounds. Critics and industry observers note that the format's emphasis on melodic, non-confrontational tracks fosters high listener retention, particularly among adults aged 25-54, where AC stations commanded a 17.2% share in spring 2025, maintaining stability amid shifting media landscapes. This loyalty stems from AC's role in providing comforting, relatable content that aligns with listeners' daily routines, often described as a "safe harbor" for mature audiences navigating life's complexities. However, AC has faced significant criticism for its perceived conservatism and resistance to innovation, with detractors labeling it as bland and overly commercialized. In the 1980s, the format drew backlash as "yuppie rock," accused of prioritizing polished, market-driven production over artistic risk, alienating younger or alternative listeners who viewed it as emblematic of cultural stagnation. More recent critiques highlight gender imbalances in playlists, where studies reveal that women and non-binary artists are substantially underplayed on AC stations; for instance, a 2024 analysis of Canadian radio found female representation around 33% in formats including adult contemporary rotations, perpetuating systemic inequities in the industry. Musicologist has contributed to these discussions by examining how formats like AC reinforce social distinctions, arguing that value judgments often dismiss such genres as mere rather than meaningful . In the 2020s, AC has evolved in response to these critiques, incorporating greater inclusivity through diverse artists and addressing demographic "aging out" concerns by blending millennial pop sensibilities with traditional elements. Efforts to amplify underrepresented voices, including more women and artists of color, reflect broader movements, though debates persist on whether these changes sufficiently revitalize the format or merely cosmeticize its escapist tendencies. Ongoing discussions in 2025 highlight concerns over AI-generated content in AC programming, questioning its impact on authenticity and artist livelihoods. Frith's work underscores AC's dual role in escapism—offering emotional relief through nostalgic immersion—versus its potential irrelevance in confronting contemporary realities, positioning the genre at a crossroads between comforting familiarity and adaptive .

References

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