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Classic country
Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades.
The classic country radio format can actually be divided into two separate formats. The first specializes in hits from the 1950s through the early 1990s, and focuses primarily on innovators and artists from country music's Golden Age, including Hank Williams, Patsy Cline, George Jones, Kitty Wells, Charley Pride, Tammy Wynette, and Johnny Cash. The other focuses on hits from the 1990s and 2000s, some pre-1990s music, latter-day Golden Age stars and innovators such as Waylon Jennings, Willie Nelson, Johnny Paycheck, Kenny Rogers, Emmylou Harris, Dolly Parton, and Merle Haggard, to newer recurrent hits from neotraditional country and honky-tonk artists such as George Strait, Reba McEntire, Toby Keith, Garth Brooks, Alan Jackson, and Randy Travis.
The format resulted largely from changes in the sound of country music in the late 1980s and the early 1990s, as it began moving to FM radio stations in and around major cities and absorbing some of the electric sounds of rock music; similar pressures also were a factor in the development of the Americana format at around the same time. These new FM country stations excluded older "classic" country artists from their playlists, even though artists, such as Merle Haggard, George Jones, Dolly Parton, Willie Nelson, Kenny Rogers and Emmylou Harris, were still actively performing and releasing new recordings, some of which were significant hits. When mainstream country radio began this practice in the mid-1990s, a large segment of older country fans felt alienated and turned away from mainstream country. Whereas modern country began moving to FM around this time, the classic country remained (and remains) one of the few formats that have proven ideal for AM radio, particularly in rural areas; before this transition, the country was primarily an AM radio phenomenon and was most widely popular in rural areas.
In 1998, Robert Unmacht, editor of the M Street Journal, said that thirty stations around the United States had switched to the format because many longtime country fans did not like what country radio was doing.
The same practice has seemed to follow to television, where Country Music Television and Great American Country rarely play any music videos produced before 1996, leaving heritage and "classic" artists to networks such as RFD-TV, which features a heavy complement of older programming such as Pop! Goes the Country, Porter Wagoner's programs, and The Wilburn Brothers Show, along with newer performances from heritage acts. CMT Pure Country, the all-music counterpart to CMT, relegated its classic country programming to a daily half-hour block known as "Pure Vintage" before abandoning classic country altogether by 2015. (Complicating matters somewhat is a relative lack of music videos for country music songs before the 1980s.)
Classic country remains a popular block format on mainstream country stations, usually on weekends, but sometimes over the week such as Jimmy Brooks’s “Lunchtime Rewind” during the Noon lunch-break hour on WTGE in Baton Rouge.
As is the case with rock music (where classic rock, mainstream rock, and active rock all have varying amounts of older music), country music stations also can vary in the amount of "classic" content in their playlist, and formats exist for such stations. In addition to pure "classic country" stations, which play little to no current or recurrent country hits (i.e., recorded after about 2010), country music-formatted stations tend to fall under one of these formats:
With a few exceptions, the classic country genre has struggled as a radio format (unlike mainstream country stations). While it has a fiercely loyal audience, classic country stations often struggle to find advertisers. While advertisers are primarily interested in the 18 to 49-year-old demographic age group, classic country usually attracts an older audience. For perhaps that reason, country music fans are often (stereotypically) divided into two camps:
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Classic country
Classic country is a music radio format that specializes in playing mainstream country and western music hits from past decades.
The classic country radio format can actually be divided into two separate formats. The first specializes in hits from the 1950s through the early 1990s, and focuses primarily on innovators and artists from country music's Golden Age, including Hank Williams, Patsy Cline, George Jones, Kitty Wells, Charley Pride, Tammy Wynette, and Johnny Cash. The other focuses on hits from the 1990s and 2000s, some pre-1990s music, latter-day Golden Age stars and innovators such as Waylon Jennings, Willie Nelson, Johnny Paycheck, Kenny Rogers, Emmylou Harris, Dolly Parton, and Merle Haggard, to newer recurrent hits from neotraditional country and honky-tonk artists such as George Strait, Reba McEntire, Toby Keith, Garth Brooks, Alan Jackson, and Randy Travis.
The format resulted largely from changes in the sound of country music in the late 1980s and the early 1990s, as it began moving to FM radio stations in and around major cities and absorbing some of the electric sounds of rock music; similar pressures also were a factor in the development of the Americana format at around the same time. These new FM country stations excluded older "classic" country artists from their playlists, even though artists, such as Merle Haggard, George Jones, Dolly Parton, Willie Nelson, Kenny Rogers and Emmylou Harris, were still actively performing and releasing new recordings, some of which were significant hits. When mainstream country radio began this practice in the mid-1990s, a large segment of older country fans felt alienated and turned away from mainstream country. Whereas modern country began moving to FM around this time, the classic country remained (and remains) one of the few formats that have proven ideal for AM radio, particularly in rural areas; before this transition, the country was primarily an AM radio phenomenon and was most widely popular in rural areas.
In 1998, Robert Unmacht, editor of the M Street Journal, said that thirty stations around the United States had switched to the format because many longtime country fans did not like what country radio was doing.
The same practice has seemed to follow to television, where Country Music Television and Great American Country rarely play any music videos produced before 1996, leaving heritage and "classic" artists to networks such as RFD-TV, which features a heavy complement of older programming such as Pop! Goes the Country, Porter Wagoner's programs, and The Wilburn Brothers Show, along with newer performances from heritage acts. CMT Pure Country, the all-music counterpart to CMT, relegated its classic country programming to a daily half-hour block known as "Pure Vintage" before abandoning classic country altogether by 2015. (Complicating matters somewhat is a relative lack of music videos for country music songs before the 1980s.)
Classic country remains a popular block format on mainstream country stations, usually on weekends, but sometimes over the week such as Jimmy Brooks’s “Lunchtime Rewind” during the Noon lunch-break hour on WTGE in Baton Rouge.
As is the case with rock music (where classic rock, mainstream rock, and active rock all have varying amounts of older music), country music stations also can vary in the amount of "classic" content in their playlist, and formats exist for such stations. In addition to pure "classic country" stations, which play little to no current or recurrent country hits (i.e., recorded after about 2010), country music-formatted stations tend to fall under one of these formats:
With a few exceptions, the classic country genre has struggled as a radio format (unlike mainstream country stations). While it has a fiercely loyal audience, classic country stations often struggle to find advertisers. While advertisers are primarily interested in the 18 to 49-year-old demographic age group, classic country usually attracts an older audience. For perhaps that reason, country music fans are often (stereotypically) divided into two camps: