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Cobra Beer
Cobra Beer is a beer brand manufactured in the United Kingdom. The group's primary product is a premium beer with an alcohol strength of 4.5% by volume (originally 4.8%). The beer was founded in 1989 by Karan Bilimoria and Arjun Reddy. A blend of water, malted barley, yeast, rice, maize wheat and three varieties of hops is used to produce the required characteristics. The bottled version in the UK also contains sugar in its ingredients list.
In June 2011, Molson Coors bought a controlling interest in Cobra.
As of 2014, Cobra Beer is primarily produced in Burton upon Trent, Rodenbach in Belgium and Patna in the Indian state of Bihar.
Cobra Beer was founded in 1989 by Karan Bilimoria, then aged 27 and £20,000 in debt. Bilimoria said that "the (British) lager was too fizzy, too harsh and too bloating. It meant that I couldn't eat or drink as much as I would like. At the same time, I found real ale to be great in a pub, but too bitter and heavy with food. So I came up with the idea of creating a beer with the refreshment of a lager, but with the smoothness of an ale."
Although originally intended to be named 'Panther', the name was changed to 'Cobra' when a focus group found the latter more appealing. The first shipment of Cobra was imported to the UK from the Bangalore-based Mysore Brewery in 1990, at the start of the early 1990s recession, however, large consumer demand and increased import costs prompted Bilimoria to move production to the United Kingdom in the mid-1990s.
From 1996, Cobra Beer was brewed under contract by Charles Wells Ltd and experienced steady growth in sales for the next ten years.
Throughout the 1990s and early 2000s, Cobra experienced significant growth. In 2005, the company's premium pilsner, King Cobra, was launched. Brewed at Belgium's Rodenbach Brewery, it is currently the only pilsner-style lager to be fermented in the bottle. The company's alcohol-free beer, Cobra Zero, was also launched in 2005.
However, business losses accelerated in 2007 with total losses for the trading year to August 2007 reaching £13.6m on an annual turnover of around £45m. As of 2008, the business was approximately £26 million in debt and had borrowings from venture capitalists attracting interest at a daily compound rate of 15%. Despite this, Cobra continued to report an increase in sales. Cobra's half year sales figures for the period from 1 August 2008 to 31 January 2009 showed growth in volume terms of 21%.
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Cobra Beer
Cobra Beer is a beer brand manufactured in the United Kingdom. The group's primary product is a premium beer with an alcohol strength of 4.5% by volume (originally 4.8%). The beer was founded in 1989 by Karan Bilimoria and Arjun Reddy. A blend of water, malted barley, yeast, rice, maize wheat and three varieties of hops is used to produce the required characteristics. The bottled version in the UK also contains sugar in its ingredients list.
In June 2011, Molson Coors bought a controlling interest in Cobra.
As of 2014, Cobra Beer is primarily produced in Burton upon Trent, Rodenbach in Belgium and Patna in the Indian state of Bihar.
Cobra Beer was founded in 1989 by Karan Bilimoria, then aged 27 and £20,000 in debt. Bilimoria said that "the (British) lager was too fizzy, too harsh and too bloating. It meant that I couldn't eat or drink as much as I would like. At the same time, I found real ale to be great in a pub, but too bitter and heavy with food. So I came up with the idea of creating a beer with the refreshment of a lager, but with the smoothness of an ale."
Although originally intended to be named 'Panther', the name was changed to 'Cobra' when a focus group found the latter more appealing. The first shipment of Cobra was imported to the UK from the Bangalore-based Mysore Brewery in 1990, at the start of the early 1990s recession, however, large consumer demand and increased import costs prompted Bilimoria to move production to the United Kingdom in the mid-1990s.
From 1996, Cobra Beer was brewed under contract by Charles Wells Ltd and experienced steady growth in sales for the next ten years.
Throughout the 1990s and early 2000s, Cobra experienced significant growth. In 2005, the company's premium pilsner, King Cobra, was launched. Brewed at Belgium's Rodenbach Brewery, it is currently the only pilsner-style lager to be fermented in the bottle. The company's alcohol-free beer, Cobra Zero, was also launched in 2005.
However, business losses accelerated in 2007 with total losses for the trading year to August 2007 reaching £13.6m on an annual turnover of around £45m. As of 2008, the business was approximately £26 million in debt and had borrowings from venture capitalists attracting interest at a daily compound rate of 15%. Despite this, Cobra continued to report an increase in sales. Cobra's half year sales figures for the period from 1 August 2008 to 31 January 2009 showed growth in volume terms of 21%.