Cobra Commander
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Cobra Commander

Cobra Commander is a fictional character and the main antagonist of the G.I. Joe: A Real American Hero franchise. He is the supreme leader of the terrorist organization Cobra and the archenemy of the G.I. Joe Team. He was portrayed by Joseph Gordon-Levitt in the film G.I. Joe: The Rise of Cobra, and by Luke Bracey with the voice of Robert Baker in the 2013 sequel G.I. Joe: Retaliation.

Cobra Commander is a fanatical leader who rules with an iron fist and demands total loyalty or allegiance. His objective is total control of the world's governments, people, wealth, and resources, brought about by revolution and chaos. He is believed to have personally led uprisings in the Middle East, Southeast Asia, and other areas, while being held responsible for kidnapping scientists, businessmen, and military leaders, forcing them to reveal their top level secrets.

Over the years, Cobra Commander has suffered assassination attempts, and even an imposter posing as him for a time. However, he always manages to find a way out of every situation, having become a constant foil for the G.I. Joe Team, who have ended up fighting Cobra almost exclusively. Whether battered or unscathed, Cobra Commander's hatred has only sharpened, becoming more ruthless and focused.

Dangerously destabilized, Cobra Commander's persona runs the gamut from friendly and charismatic, to terrifyingly brutal and psychopathic. His charm can twist intentions and morals, so that his rhetoric actually reads as plausible and relatable to his minions. Psychoanalysts who have studied his case files have described him as an ingenious hustler with visions of grandeur, which makes him all the more dangerous. Most dictators are hampered by pretending to pursue a noble cause, but Cobra Commander does not have that problem. He hopes to fray the fabric of society, using terrorism, tyranny, and economic slavery, to uproot the existing power structures around the world.

The character was created by Marvel Comics writer Larry Hama, who envisioned the character as "being in love with the sound of his own voice", and drew inspiration from famous conservative pundit William F. Buckley.

Cobra Commander was first released as a mail-in figure in 1982. Wearing a light blue uniform and his signature battle helmet, early production runs were marked with an early version of the Cobra sigil, nicknamed the "Mickey Mouse" emblem for its more rounded shape. All of the original sixteen figures from 1982 were released with "straight arms". In 1983, the figure with the proper Cobra sigil was released on a card for mass market with "swivel-arm battle grip", which made it easier for figures to hold their rifles and accessories. In 1984, the Commander was offered again as a mail-away exclusive, this time in a darker blue, with the iconic hood that he wore prominently in the Marvel comics. This figure continued to be available as a mail-away figure until the line ended in 1994.

In 1987, a new Cobra Commander figure was designed, this time outfitting him in full-body battle armor. Cobra Commander was given another overhaul in 1991, wearing a blue and black ceremonial uniform, with an ornate redesign of his original battle helmet. Also in 1991, a "Talking Battle Commander" figure was released, featuring a blue and yellow uniform inspired by the hooded Cobra Commander figure. This figure was repainted in black with silver accents, for 1993's Battle Corps subset. A 12" version of the Commander wearing the same uniform (blue with yellow accents) was released in 1993 as well. In 1994, Cobra Commander was suited up for space combat as part of the Star Brigade. Wearing a teal and purple spacesuit, the Commander's domed helmet was removable, revealing a masked head underneath. This face is similar to the sculpt which lay under the hood of the 12" figure, with dark hair, and a half mask covering his nose and mouth.

After the line was canceled in 1994, Hasbro made several attempts to resurrect A Real American Hero through repaint series. In 1997, Cobra Commander was released as part of the "Cobra Command Team" 3-pack, using the 1987 Battle Armor mold in a dark blue. In 2000, the Talking Battle Commander mold was repainted (sans talking backpack) in an even darker blue, with silver highlights, with a new character "Chameleon" (a Baroness doppelganger created to sidestep copyright problems). A second repaint of the 1987 figure was made available in 2001, in a muted version of its original color scheme. It was also a double-pack with the 'Laser-Viper' figure.

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