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Collier's Encyclopedia

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2142506

Collier's Encyclopedia

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Collier's Encyclopedia

Collier's Encyclopedia is a discontinued general encyclopedia first published in 1949 by P. F. Collier and Son in the United States. With Encyclopedia Americana and Encyclopædia Britannica, Collier's Encyclopedia became one of the three major English-language general encyclopedias. The three were sometimes collectively called "the ABCs". In 1998, Microsoft acquired the right to use Collier's Encyclopedia content from Atlas Editions, which had by then absorbed Collier Newfield. Microsoft incorporated Collier's Encyclopedia's content into its Encarta digital multimedia encyclopedia, which it marketed until 2009.

Collier's Encyclopedia was an entirely new, 20 volume work, with the first volumes available in 1949 and all volumes published by 1951. It had more than 2,000 contributors, included 10,000 black and white illustrations, 96 pages of four-color illustrations, 126 colored maps and 100 black and white line maps. There were more than 400,000 index entries. Collier's Encyclopedia was printed with paper stock of top quality. The end sheets portrayed the development of civilization, and the cover stamping was 22-carat gold, with red panels on black. In 1962, Collier's Encyclopedia was expanded to 24 volumes.

Collier's Encyclopedia, updated annually, was especially strong in its coverage of the arts and humanities, social sciences, geography and botany. Most articles in Collier's were signed, many by prominent scholars. William Terry Couch, Editor-in-Chief during the 1950s, sought to present multiple and varying perspectives on all controversial issues addressed in Collier's Encyclopedia and in its annual Year Book. Couch's editorial staff included David Crawford, managing editor; Louis Shores, library consultant and advisory editor; Robert H. Blackburn, consultant for Canada; and Joseph T. Gleason, Jr., consultant for schools.

Under the leadership of P.F. Collier and Son's President, John G. Ryan, sales of Collier's Encyclopedia increased substantially during the 1950s, rising from 46,374 sets in 1953 to 110,688 sets in 1957.

The vast majority of sales of Collier's Encyclopedia were by a door-to-door sales force, and part of a combination sale that included other P.F. Collier and Son publications such as the 50-volume Harvard Classics, The Junior Classics, dictionaries, and atlases. However, Collier's Encyclopedias also enjoyed strong sales to schools and libraries.

Since its 1875 founding, P.F. Collier and Son gave customers the option to pay for books over time. In-home encyclopedia purchasers typically paid for the books in small monthly payments over three years. In an era of heavy smoking, in the 1950s and 1960s, the cost of Collier's Encyclopedia was equivalent to the cost of a pack a cigarettes a day. In 1962, the new 24-volume Collier's Encyclopedia was priced at $299.50, payable over 3 years, or at a daily cost of 27 cents. The average cost of a pack of cigarettes that year was also 27 cents. This was an affordable price for middle and low income families.

For many families, owning a set of Collier's Encyclopedia became a status symbol. P.F. Collier and Son had credit qualification standards for purchasers. In the 1950s, one of the qualifiers to determine if a family could afford the books was the presence of a telephone in the household. A company branch manager was required to phone the household to verify the details of each in-home sales order.

Collier's Encyclopedia proved highly profitable for P.F. Collier and Son. In 1956, John G. Ryan reported a net profit of 20% on $25 million in sales revenue, an amount that kept P.F. Collier and Son's parent company, the Crowell-Collier Publishing Company, solvent as it suffered huge losses from its failing magazine business. P.F. Collier and Son's profits from sales of Collier's Encyclopedia also funded Crowell Collier's expansion into radio stations and its 1960 purchase of the Macmillan publishing company. With his company's profits soaring, Ryan directed Collier's Encyclopedia Editor-in-Chief William Terry Couch and P.F. Collier publications director Everett Fontaine to compile an expanded revision of Collier's Encyclopedia by 1962.

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