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Microsoft
Microsoft
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Key Information

Microsoft Corporation is an American multinational technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the rise of personal computers through software like Windows, and has since expanded to Internet services, cloud computing, video gaming and other fields. It is the largest software maker, one of the most valuable public companies,[a] and one of the most valuable brands globally. Microsoft is considered part of the Big Tech group, alongside Nvidia, Apple, Alphabet, Amazon, and Meta.

Microsoft was founded by Bill Gates and Paul Allen to market BASIC interpreters for the Altair 8800. It rose to dominate the personal computer operating system market with MS-DOS in the mid-1980s, followed by Windows. During the 41 years from 1980 to 2021 Microsoft released 9 versions of MS-DOS with a median frequency of 2 years, and 13 versions of Windows with a median frequency of 3 years. The company's 1986 initial public offering (IPO) and subsequent rise in its share price created three billionaires and an estimated 12,000 millionaires among Microsoft employees. Since the 1990s, it has increasingly diversified from the operating system market. Steve Ballmer replaced Gates as CEO in 2000. He oversaw the then-largest of Microsoft's corporate acquisitions in Skype Technologies in 2011,[2] an increased focus on hardware[3][4] that led to its first in-house PC line, the Surface, in 2012, and the formation of Microsoft Mobile through Nokia. Since Satya Nadella took over as CEO in 2014, the company has changed focus towards cloud computing,[5][6] as well as its acquisition of LinkedIn for $26.2 billion in 2016.[7] Under Nadella's direction, the company has expanded its video gaming business to support the Xbox brand, establishing the Microsoft Gaming division in 2022 and the acquisition of Activision Blizzard for $68.7 billion in 2023.[8]

Microsoft has been dominant in the IBM PC–compatible operating system market and the office software suite market since the 1990s. Its best-known software products are the Windows line of operating systems and the Microsoft Office and Microsoft 365 suite of productivity applications, which most notably include the Word word processor, Excel spreadsheet editor, and the PowerPoint presentation program. Its flagship hardware products are the Surface lineup of personal computers and Xbox video game consoles, the latter of which includes the Xbox network; the company also provides a range of consumer Internet services such as Bing web search, the MSN web portal, the Outlook.com (Hotmail) email service and the Microsoft Store. In the enterprise and development fields, Microsoft most notably provides the Azure cloud computing platform, Microsoft SQL Server database software, and Visual Studio.[citation needed]

In April 2019, Microsoft became the third public U.S. company to be valued at over $1 trillion. It has been criticized for its monopolistic practices, and the company's software received criticism for problems with ease of use, robustness, and security.

History

[edit]

1972–1985: Founding

[edit]
An Altair 8800 computer (left) with the popular Model 33 ASR Teletype as terminal, paper tape reader, and paper tape punch
Paul Allen and Bill Gates on October 19, 1981, after signing a pivotal contract with IBM[9]: 228 
Bill Gates and Paul Allen's Original Business Cards located in the Microsoft Visitor Center

Childhood friends Bill Gates and Paul Allen sought to make a business using their skills in computer programming.[10] In 1972, they founded Traf-O-Data, which sold a rudimentary computer to track and analyze automobile traffic data. Gates enrolled at Harvard University while Allen pursued a degree in computer science at Washington State University, though he later dropped out to work at Honeywell.[11]

The January 1975 issue of Popular Electronics featured Micro Instrumentation and Telemetry Systems's (MITS) Altair 8800 microcomputer,[12] which inspired Allen to suggest that they could program a BASIC interpreter for the device. Gates called MITS and claimed that he had a working interpreter, and MITS requested a demonstration. Allen worked on a simulator for the Altair while Gates developed the interpreter, and it worked flawlessly when they demonstrated it to MITS in March 1975 in Albuquerque, New Mexico. MITS agreed to distribute it, marketing it as Altair BASIC.[9]: 108, 112–114  Gates and Allen established Microsoft on April 4, 1975, with Gates as CEO,[13] and Allen suggested the name "Micro-Soft", short for micro-computer software.[14][15] In August 1977, the company formed an agreement with ASCII Magazine in Japan, resulting in its first international office of ASCII Microsoft.[16] Microsoft moved its headquarters to Bellevue, Washington, in January 1979.[13]

Microsoft entered the operating system (OS) business in 1980 with its own version of Unix called Xenix,[17] but it was MS-DOS that solidified the company's dominance. IBM awarded a contract to Microsoft in November 1980 to provide a version of the CP/M OS to be used in the IBM Personal Computer (IBM PC).[18] For this deal, Microsoft purchased a CP/M clone called 86-DOS from Seattle Computer Products which it branded as MS-DOS, although IBM rebranded it to IBM PC DOS. Microsoft retained ownership of MS-DOS following the release of the IBM PC in August 1981. IBM had copyrighted the IBM PC BIOS, so other companies had to reverse engineer it for non-IBM hardware to run as IBM PC compatibles, but no such restriction applied to the operating systems. Microsoft eventually became the leading PC operating systems vendor.[19][20]: 210  The company expanded into new markets with the release of the Microsoft Mouse in 1983, as well as with a publishing division named Microsoft Press.[9]: 232  Paul Allen resigned from Microsoft in 1983 after developing Hodgkin's lymphoma.[21] Allen claimed in Idea Man: A Memoir by the co-founder of Microsoft that Gates wanted to dilute his share in the company when he was diagnosed with Hodgkin's disease because he did not think that he was working hard enough.[22] Allen later invested in low-tech sectors, sports teams, commercial real estate, neuroscience, private space flight, and more.[23]

1985–1994: Windows and Office

[edit]
Windows 1.0 was released on November 20, 1985, as the first version of the Windows line.

Microsoft released Windows 1.0 on November 20, 1985, as a graphical extension for MS-DOS,[9]: 242–243, 246  despite having begun jointly developing OS/2 with IBM that August.[24] Microsoft moved its headquarters from Bellevue to Redmond, Washington, on February 26, 1986, and went public with an initial public offering (IPO) at the NASDAQ exchange on March 13,[25] with the resulting rise in stock making an estimated four billionaires and 12,000 millionaires from Microsoft employees.[26] Microsoft released its version of OS/2 to original equipment manufacturers (OEMs) on April 2, 1987.[9] In 1990, the Federal Trade Commission examined Microsoft for possible collusion due to the partnership with IBM, marking the beginning of more than a decade of legal clashes with the government.[27] : 243–244  Meanwhile, the company was at work on Microsoft Windows NT, which was heavily based on their copy of the OS/2 code. It shipped on July 21, 1993, with a new modular kernel and the 32-bit Win32 application programming interface (API), making it easier to port from 16-bit (MS-DOS-based) Windows. Microsoft informed IBM of Windows NT, and the OS/2 partnership deteriorated.[28]

In 1990, Microsoft introduced the Microsoft Office suite which bundled separate applications such as Microsoft Word and Microsoft Excel.[9]: 301  On May 22, Microsoft launched Windows 3.0, featuring streamlined user interface graphics and improved protected mode capability for the Intel 386 processor,[29] and both Office and Windows became dominant in their respective areas.[30][31]

On July 27, 1994, the Department of Justice's Antitrust Division filed a competitive impact statement that said: "Beginning in 1988 and continuing until July 15, 1994, Microsoft induced many OEMs to execute anti-competitive per processor licenses. Under a per-processor license, an OEM pays Microsoft a royalty for each computer it sells containing a particular microprocessor, whether the OEM sells the computer with a Microsoft operating system or a non-Microsoft operating system. In effect, the royalty payment to Microsoft when no Microsoft product is being used acts as a penalty, or tax, on the OEM's use of a competing PC operating system. Since 1988, Microsoft's use of per processor licenses has increased."[32]

1995–2007: Foray into the Web, Windows 95, Windows XP, and Xbox

[edit]
In 1996, Microsoft released Windows CE, a version of the operating system meant for personal digital assistants and other tiny computers, shown here on the HP 300LX.

Following Bill Gates's internal "Internet Tidal Wave memo" on May 26, 1995, Microsoft began to redefine its offerings and expand its product line into computer networking and the World Wide Web.[33] With a few exceptions of new companies, like Netscape, Microsoft was the only major and established company that acted fast enough to be a part of the World Wide Web practically from the start. Other companies like Borland, WordPerfect, Novell, IBM and Lotus, being much slower to adapt to the new situation, would give Microsoft market dominance.[34]

The company released Windows 95 on August 24, 1995, featuring pre-emptive multitasking, a completely new user interface with a novel start button, and 32-bit compatibility; similar to NT, it provided the Win32 API.[35][36]: 20  Windows 95 came bundled with the online service MSN, which was intended to be a competitor to services such as CompuServe and AOL. The web browser Internet Explorer was not bundled with the retail release of Windows 95, and was instead included in the later Microsoft Plus! pack, as well as OEM releases of Windows 95.[37] Backed by a high-profile marketing campaign[38] and what The New York Times called "the splashiest, most frenzied, most expensive introduction of a computer product in the industry's history,"[39] Windows 95 quickly became a success.[40] Branching out into new markets in 1996, Microsoft and General Electric's NBC unit created a new 24/7 cable news channel, MSNBC.[41] Microsoft created Windows CE 1.0, a new OS designed for devices with low memory and other constraints, such as personal digital assistants.[42] In October 1997, the Justice Department filed a motion in the Federal District Court, stating that Microsoft violated an agreement signed in 1994 and asked the court to stop the bundling of Internet Explorer with Windows.[9]: 323–324 

While primarily focused on software, Microsoft also produced a number of successful PC accessories, such as the IntelliMouse computer mice shown here.
Microsoft released the first installment in the Xbox series of consoles in 2001. The Xbox, graphically powerful compared to its rivals, featured a standard PC's 733 MHz Intel Pentium III processor.

On January 13, 2000, Bill Gates handed over the CEO position to Steve Ballmer, an old college friend of Gates and employee of the company since 1980, while creating a new position for himself as Chief Software Architect.[9]: 111, 228 [13] Various companies including Microsoft formed the Trusted Computing Platform Alliance in October 1999 to (among other things) increase security and protect intellectual property through identifying changes in hardware and software. Critics decried the alliance as a way to enforce indiscriminate restrictions over how consumers use software, and over how computers behave, and as a form of digital rights management: for example, the scenario where a computer is not only secured for its owner but also secured against its owner as well.[43][44] On April 3, 2000, a judgment was handed down in the case of United States v. Microsoft Corp.,[45] calling the company an "abusive monopoly".[46] Microsoft later settled with the U.S. Department of Justice in 2004.[25]

On October 25, 2001, Microsoft released Windows XP, unifying the mainstream and NT lines of OS under the NT codebase.[47] The company released the Xbox later that year, entering the video game console market dominated by Sony and Nintendo.[48] In March 2004 the European Union brought antitrust legal action against the company, citing it abused its dominance with the Windows OS, resulting in a judgment of €497 million ($613 million) and requiring Microsoft to produce new versions of Windows XP without Windows Media Player: Windows XP Home Edition N and Windows XP Professional N.[49][50] In November 2005, the company's second video game console, the Xbox 360, was released. There were two versions, a basic version for $299.99 and a deluxe version for $399.99.[51]

Increasingly present in the hardware business following Xbox, Microsoft 2006 released the Zune series of digital media players, a successor of its previous software platform Portable Media Center. These expanded on previous hardware commitments from Microsoft following its original Microsoft Mouse in 1983; as of 2007 the company sold the best-selling wired keyboard (Natural Ergonomic Keyboard 4000), mouse (IntelliMouse), and desktop webcam (LifeCam) in the United States. That year the company also launched the Surface "digital table", later renamed PixelSense.[52]

2007–2011: Microsoft Azure, Windows Vista, Windows 7, and Microsoft Stores

[edit]
CEO Steve Ballmer at the MIX event in 2008. In an interview about his management style in 2005, he mentioned that his first priority was to get the people he delegates to in order. Ballmer also emphasized the need to continue pursuing new technologies even if initial attempts fail, citing the original attempts with Windows as an example.[53]
Headquarters of the European Commission, which has imposed several fines on Microsoft

Released in January 2007, the next version of Windows, Vista, focused on features, security and a redesigned user interface dubbed Aero.[54][55] Microsoft Office 2007, released at the same time, featured a "Ribbon" user interface which was a significant departure from its predecessors. Relatively strong sales of both products helped to produce a record profit in 2007.[56] The European Union imposed another fine of €899 million ($1.4 billion) for Microsoft's lack of compliance with the March 2004 judgment on February 27, 2008, saying that the company charged rivals unreasonable prices for key information about its workgroup and backoffice servers.[57] Microsoft stated that it was in compliance and that "these fines are about the past issues that have been resolved".[58] 2007 also saw the creation of a multi-core unit at Microsoft, following the steps of server companies such as Sun and IBM.[59]

Gates retired from his role as Chief Software Architect on June 27, 2008, a decision announced in June 2006, while retaining other positions related to the company in addition to being an advisor for the company on key projects.[60][61] Azure Services Platform, the company's entry into the cloud computing market for Windows, launched on October 27, 2008.[62] On February 12, 2009, Microsoft announced its intent to open a chain of Microsoft-branded retail stores, and on October 22, 2009, the first retail Microsoft Store opened in Scottsdale, Arizona; the same day Windows 7 was officially released to the public. Windows 7's focus was on refining Vista with ease-of-use features and performance enhancements, rather than an extensive reworking of Windows.[63][64][65]

As the smartphone industry boomed in the late 2000s, Microsoft had struggled to keep up with its rivals in providing a modern smartphone operating system, falling behind Apple and Google-sponsored Android in the United States.[66] As a result, in 2010 Microsoft revamped its aging flagship mobile operating system, Windows Mobile, replacing it with the new Windows Phone OS that was released in October that year.[67][68] It used a new user interface design language, codenamed "Metro", which prominently used simple shapes, typography, and iconography, utilizing the concept of minimalism. Microsoft implemented a new strategy for the software industry, providing a consistent user experience across all smartphones using the Windows Phone OS. It launched an alliance with Nokia in 2011 and Microsoft worked closely with the company to co-develop Windows Phone,[69] but remained partners with long-time Windows Mobile OEM HTC.[70] Microsoft is a founding member of the Open Networking Foundation started on March 23, 2011. Fellow founders were Google, HPE Networking, Yahoo!, Verizon Communications, Deutsche Telekom and 17 other companies. This nonprofit organization is focused on providing support for a cloud computing initiative called Software-Defined Networking.[71] The initiative is meant to speed innovation through simple software changes in telecommunications networks, wireless networks, data centers, and other networking areas.[72]

2011–2014: Windows 8/8.1, Xbox One, Outlook.com, and Surface devices

[edit]
Surface Pro 3, part of the Surface series of 2-in-1 laptops by Microsoft

Following the release of Windows Phone, Microsoft undertook a gradual rebranding of its product range throughout 2011 and 2012, with the corporation's logos, products, services, and websites adopting the principles and concepts of the Metro design language.[73] Microsoft unveiled Windows 8, an operating system designed to power both personal computers and tablet computers, in Taipei in June 2011.[74] A developer preview was released on September 13, which was subsequently replaced by a consumer preview on February 29, 2012, and released to the public in May.[75] The Surface was unveiled on June 18, becoming the first computer in the company's history to have its hardware made by Microsoft.[76][77] On June 25, Microsoft paid US$1.2 billion to buy the social network Yammer.[78] On July 31, it launched the Outlook.com webmail service to compete with Gmail.[79] On September 4, 2012, Microsoft released Windows Server 2012.[80]

In July 2012, Microsoft sold its 50% stake in MSNBC, which it had run as a joint venture with NBC since 1996.[81] On October 1, 2012, Microsoft announced its intention to launch a news operation, part of a new-look MSN, with Windows 8 later in the month.[82] On October 26, 2012, Microsoft launched Windows 8 and the Microsoft Surface.[77][83] Three days later, Windows Phone 8 was launched.[84] To cope with the potential for an increase in demand for products and services, Microsoft opened a number of "holiday stores" across the U.S. to complement the increasing number of "bricks-and-mortar" Microsoft Stores that opened in 2012.[85] On March 29, 2013, Microsoft launched a Patent Tracker.[86]

In August 2012, the New York City Police Department announced a partnership with Microsoft for the development of the Domain Awareness System which is used for police surveillance in New York City.[87]

The Xbox One console, released in 2013

The Kinect, a motion-sensing input device made by Microsoft and designed as a video game controller, first introduced in November 2010, was upgraded for the 2013 release of the Xbox One video game console. Kinect's capabilities were revealed in May 2013: an ultra-wide 1080p camera, function in the dark due to an infrared sensor, higher-end processing power and new software, the ability to distinguish between fine movements (such as a thumb movement), and determining a user's heart rate by looking at their face.[88] Microsoft filed a patent application in 2011 that suggests that the corporation may use the Kinect camera system to monitor the behavior of television viewers as part of a plan to make the viewing experience more interactive.[89] On July 19, 2013, Microsoft stocks suffered its biggest one-day percentage sell-off since the year 2000, after its fourth-quarter report raised concerns among investors on the poor showings of both Windows 8 and the Surface tablet. Microsoft suffered a loss of more than US$32 billion.[90]

In line with the maturing PC business, in July 2013, Microsoft announced that it would reorganize into four new business divisions: Operating Systems, Apps, Cloud, and Devices. All previous divisions were dissolved into new divisions without any workforce cuts.[91] On September 3, 2013, Microsoft agreed to buy Nokia's mobile unit for $7 billion,[92] following Amy Hood taking the role of CFO.[93]

2014–2020: Windows 10, Microsoft Edge, and HoloLens

[edit]
Satya Nadella succeeded Steve Ballmer as the CEO of Microsoft in February 2014.

On February 4, 2014, Steve Ballmer stepped down as CEO of Microsoft and was succeeded by Satya Nadella, who previously led Microsoft's Cloud and Enterprise division.[94] On the same day, John W. Thompson took on the role of chairman, in place of Bill Gates, who continued to participate as a technology advisor.[95] Thompson became the second chairman in Microsoft's history.[96] On April 25, 2014, Microsoft acquired Nokia Devices and Services for $7.2 billion.[97] This new subsidiary was renamed Microsoft Mobile Oy.[98] On September 15, 2014, Microsoft acquired the video game development company Mojang, best known for Minecraft, for $2.5 billion.[99] On June 8, 2017, Microsoft acquired Hexadite, an Israeli security firm, for $100 million.[100][101]

On January 21, 2015, Microsoft announced the release of its first interactive whiteboard, named Surface Hub.[102] On July 29, 2015, Windows 10 was released,[103] with its server sibling, Windows Server 2016, released in September 2016. In Q1 2015, Microsoft was the third-largest maker of mobile phones, selling 33 million units (7.2% of all). While a large majority (at least 75%) of them do not run any version of Windows Phone — those other phones are not categorized as smartphones by Gartner – in the same timeframe 8 million Windows smartphones (2.5% of all smartphones) were made by all manufacturers (mostly Microsoft).[104] Microsoft's share of the U.S. smartphone market in January 2016 was 2.7%.[105] During the summer of 2015 the company lost $7.6 billion related to its mobile-phone business, firing 7,800 employees.[106]

In 2015, the construction of a data center in Mecklenburg County, Virginia, led to the destruction of a historic African American cemetery despite archeological recommendations for preservation.[107]

On March 1, 2016, Microsoft announced the merger of its PC and Xbox divisions, with Phil Spencer announcing that Universal Windows Platform (UWP) apps would be the focus for Microsoft's gaming in the future.[108] On January 24, 2017, Microsoft showcased Intune for Education at the BETT 2017 education technology conference in London.[109] Intune for Education is a new cloud-based application and device management service for the education sector.[110] In May 2016, the company announced it was laying off 1,850 workers, and taking an impairment and restructuring charge of $950 million.[106]

In June 2016, Microsoft announced a project named Microsoft Azure Information Protection. It aims to help enterprises protect their data as it moves between servers and devices.[111] In November 2016, Microsoft joined the Linux Foundation as a Platinum member during Microsoft's Connect(); developer event in New York.[112] The cost of each Platinum membership is US$500,000 per year.[113] Some analysts had deemed this unthinkable ten years prior, however, as in 2001 then-CEO Steve Ballmer called Linux "cancer".[114] Microsoft planned to launch a preview of Intune for Education "in the coming weeks", with general availability scheduled for spring 2017, priced at $30 per device, or through volume licensing agreements.[115]

The Nokia Lumia 1320, the Microsoft Lumia 535 and the Nokia Lumia 530, which all run on one of the now-discontinued Windows Phone operating systems

In January 2018, Microsoft patched Windows 10 to account for CPU problems related to Intel's Meltdown security breach. The patch led to issues with the Microsoft Azure virtual machines reliant on Intel's CPU architecture. On January 12, Microsoft released PowerShell Core 6.0 for the macOS and Linux operating systems.[116] In February 2018, Microsoft ceased notification support for its Windows Phone devices which effectively ended firmware updates for the discontinued devices.[116] In March 2018, Microsoft recalled Windows 10 S to change it to a mode for the Windows operating system rather than a separate and unique operating system. In March the company also established guidelines that censor users of Office 365 from using profanity in private documents.[116]

In April 2018, Microsoft released the source code for Windows File Manager under the MIT License to celebrate the program's 20th anniversary. In April the company further expressed willingness to embrace open source initiatives by announcing Azure Sphere as its own derivative of the Linux operating system.[116] In May 2018, Microsoft partnered with 17 American intelligence agencies to develop cloud computing products. The project is dubbed "Azure Government" and has ties to the Joint Enterprise Defense Infrastructure (JEDI) surveillance program.[116] On June 4, 2018, Microsoft officially announced the acquisition of GitHub for $7.5 billion, a deal that closed on October 26, 2018.[117][118] On July 10, 2018, Microsoft revealed the Surface Go platform to the public. Later in the month, it converted Microsoft Teams to gratis.[116] In August 2018, Microsoft released two projects called Microsoft AccountGuard and Defending Democracy. It also unveiled Snapdragon 850 compatibility for Windows 10 on the ARM architecture.[119][120][116]

Apollo 11 astronaut Buzz Aldrin using a Microsoft HoloLens mixed reality headset in September 2016

In August 2018, Toyota Tsusho began a partnership with Microsoft to create fish farming tools using the Microsoft Azure application suite for Internet of things (IoT) technologies related to water management. Developed in part by researchers from Kindai University, the water pump mechanisms use artificial intelligence to count the number of fish on a conveyor belt, analyze the number of fish, and deduce the effectiveness of water flow from the data the fish provide. The specific computer programs used in the process fall under the Azure Machine Learning and the Azure IoT Hub platforms.[121]

In September 2018, Microsoft discontinued Skype Classic.[116] On October 10, 2018, Microsoft joined the Open Invention Network community despite holding more than 60,000 patents.[122] In November 2018, Microsoft agreed to supply 100,000 Microsoft HoloLens headsets to the United States military in order to "increase lethality by enhancing the ability to detect, decide and engage before the enemy."[123] In November 2018, Microsoft introduced Azure Multi-Factor Authentication for Microsoft Azure.[124] In December 2018, Microsoft announced Project Mu, an open source release of the Unified Extensible Firmware Interface (UEFI) core used in Microsoft Surface and Hyper-V products. The project promotes the idea of Firmware as a Service.[125] In the same month, Microsoft announced the open source implementation of Windows Forms and the Windows Presentation Foundation (WPF) which will allow for further movement of the company toward the transparent release of key frameworks used in developing Windows desktop applications and software. December also saw the company discontinue the Microsoft Edge [Legacy] browser project in favor of the "New Edge" browser project, featuring a Chromium based backend.[124]

On February 20, 2019, Microsoft said it would offer its cyber security service AccountGuard to 12 new markets in Europe, including Germany, France and Spain, to close security gaps and protect customers in the political space from hacking.[126] In February 2019, hundreds of Microsoft employees protested the company's war profiteering from a $480 million contract to develop virtual reality headsets for the United States Army.[127]

2020–present: Acquisitions, Xbox Series X/S, and Windows 11

[edit]

On March 26, 2020, Microsoft announced it was acquiring Affirmed Networks for about $1.35 billion.[128][129] Due to the COVID-19 pandemic, Microsoft closed all of its retail stores indefinitely due to health concerns.[130] On July 22, 2020, Microsoft announced plans to close its Mixer service, planning to move existing partners to Facebook Gaming.[131]

On July 31, 2020, it was reported that Microsoft was in talks to acquire TikTok after the Trump administration ordered ByteDance to divest ownership of the application to the U.S.[132] On August 3, 2020, after speculation on the deal, Donald Trump stated that Microsoft could buy the application, however, it should be completed by September 15, 2020, and that the United States Department of the Treasury should receive a portion if it were to go through.[133]

On August 5, 2020, Microsoft stopped its xCloud game streaming test for iOS devices. According to Microsoft, the future of xCloud on iOS remains unclear and potentially out of Microsoft's hands. Apple has imposed a strict limit on "remote desktop clients" which means applications are only allowed to connect to a user-owned host device or gaming console owned by the user.[134] On September 21, 2020, Microsoft announced its intent to acquire video game company ZeniMax Media, the parent company of Bethesda Softworks, for about $7.5 billion, with the deal expected to occur in the second half of 2021 fiscal year.[135] On March 9, 2021, the acquisition was finalized and ZeniMax Media became part of Microsoft's Xbox Game Studios division.[136] The total price of the deal was $8.1 billion.[137]

On September 22, 2020, Microsoft announced that it had an exclusive license to use OpenAI's GPT-3 artificial intelligence language generator.[138] The previous version of GPT-3, called GPT-2, made headlines for being "too dangerous to release" and had numerous capabilities, including designing websites, prescribing medication, answering questions, and penning articles.[139]

On November 10, 2020, Microsoft released the Xbox Series X and Xbox Series S video game consoles.[140]

In February 2021, Microsoft released Azure Quantum for public preview.[141] The public cloud computing platform provides access to quantum software and quantum hardware including trapped ion, neutral atom, and superconducting systems.[142][143][144][145]

In April 2021, Microsoft announced it would buy Nuance Communications for approximately $16 billion.[146] The acquisition of Nuance was completed in March 2022.[147] In 2021, in part due to the strong quarterly earnings spurred by the COVID-19 pandemic, Microsoft's valuation came to nearly $2 trillion. The increased necessity for remote work and distance education drove demand for cloud computing and grew the company's gaming sales.[148][149][150]

On June 24, 2021, Microsoft announced Windows 11 during a livestreamed event. The announcement came with confusion after Microsoft announced Windows 10 would be the last version of the operating system.[151] It was released to the general public on October 5, 2021.[152]

In September 2021, it was announced that the company had acquired Takelessons, an online platform that connects students and tutors in numerous subjects. The acquisition positioned Microsoft to grow its presence in the market of providing online education to large numbers of people.[153] In the same month, Microsoft acquired Australia-based video editing software company Clipchamp.[154]

In October 2021, Microsoft announced that it began rolling out end-to-end encryption (E2EE) support for Microsoft Teams calls in order to secure business communication while using video conferencing software. Users can ensure that their calls are encrypted and can utilize a security code that both parties on a call must verify on their respective ends.[155] On October 7, Microsoft acquired Ally.io, a software service that measures companies' progress against OKRs. Microsoft plans to incorporate Ally.io into its Viva family of employee experience products.[156]

On January 18, 2022, Microsoft announced the acquisition of American video game developer and holding company Activision Blizzard in an all-cash deal worth $68.7 billion.[157] Activision Blizzard is best known for producing franchises, including but not limited to Warcraft, Diablo, Call of Duty, StarCraft, Candy Crush Saga, Crash Bandicoot, Spyro, Tony Hawk's, Guitar Hero, and Overwatch.[158] Activision and Microsoft each released statements saying the acquisition was to benefit their businesses in the metaverse, many saw Microsoft's acquisition of video game studios as an attempt to compete against Meta Platforms, with TheStreet referring to Microsoft wanting to become "the Disney of the metaverse".[159][160] Microsoft also named Phil Spencer, head of the Xbox brand since 2014, the inaugural CEO of the newly established Microsoft Gaming division, which now houses the Xbox operations team and the three publishers in the company's portfolio (Xbox Game Studios, ZeniMax Media, Activision Blizzard). Microsoft has not released statements regarding Activision's recent legal controversies regarding employee abuse, but reports have alleged that Activision CEO Bobby Kotick, a major target of the controversy, will leave the company after the acquisition is finalized.[161] The deal was closed on October 13, 2023.[162]

In December 2022, Microsoft announced a new 10-year deal with the London Stock Exchange Group for products including Microsoft Azure; Microsoft acquired around 4% of LSEG as part of the deal.[163]

In January 2023, CEO Satya Nadella announced Microsoft would lay off some 10,000 employees.[164] The announcement came a day after hosting a Sting concert for 50 people, including Microsoft executives, in Davos, Switzerland.[165]

On January 23, 2023, Microsoft announced a new multi-year, multi-billion dollar investment deal with ChatGPT developer OpenAI.[166]

In June 2023, Microsoft released Azure Quantum Elements to run molecular simulations and calculations in computational chemistry and materials science using a combination of AI, high-performance computing and quantum computing.[167] The service includes Copilot, a GPT-4 based large language model tool to query and visualize data, write code, initiate simulations, and educate researchers.[167]

At a November 2023 developer conference, Microsoft announced two new custom-designed computing chips: The Maia chip, designed to run large language models, and Cobalt CPU, designed to power general cloud services on Azure.[168][169]

On November 20, 2023, Satya Nadella announced that Sam Altman, who had been ousted as CEO of OpenAI just days earlier, and Greg Brockman, who had resigned as president, would join Microsoft to lead a new advanced AI research team.[170][171] However, the plan was short-lived, as Altman was subsequently reinstated as OpenAI's CEO and Brockman rejoined the company amid pressure from OpenAI's employees and investors on its board.[172] In March 2024, Inflection AI's cofounders Mustafa Suleyman and Karen Simonyan announced their departure from the company in order to start Microsoft AI, with Microsoft acqui-hiring nearly the entirety of its 70-person workforce. As part of the deal, Microsoft paid Inflection $650 million to license its technology.[173][174]

In January 2024, Microsoft became the most valued publicly traded company. Meanwhile, that month, the company announced a subscription offering of artificial intelligence for small businesses via Copilot Pro.[175][176]

In April 2024, Microsoft made a $1.5 billion investment in the Emirati AI firm G42. As part of the deal, G42 said it would use the Microsoft Azure platform for its AI development and deployment.[177][178] Later that month, Microsoft unveiled plans to invest $1.7 billion in developing AI and cloud infrastructure in Indonesia. The plan includes establishment of data centers and partnerships to support digital transformation efforts.[179]

In May 2024, Microsoft announced a $3.3 billion investment to build an artificial intelligence hub in southeast Wisconsin, tripling its initial proposal. This initiative, unveiled by President Joe Biden in Racine County, includes constructing a data center, creating 2,300 construction jobs by 2025, and 2,000 permanent jobs over time, alongside establishing an AI co-innovation lab at UW-Milwaukee to train up to 1,000 individuals by 2030.[180]

In June 2024, Microsoft announced it would be laying off 1,000 employees from the company's mixed reality and Azure cloud computing divisions.[181][182]

In June 2024, Microsoft announced that it was building a "hyperscale data centre" in South East Leeds.[183] In July 2024, it was reported that the company was laying off its diversity, equity, and inclusion (DEI) team.[184][185]

On July 19, 2024, a global IT outage impacted Microsoft services, affecting businesses, airlines, and financial institutions worldwide. The outage was traced back to a flawed update of CrowdStrike's cybersecurity software, which resulted in Microsoft systems crashing and causing disruptions across various sectors. Despite CrowdStrike's CEO George Kurtz clarifying that the issue was not a cyberattack, the incident had widespread consequences, leading to delays in air travel, financial transactions, and medical services globally. Microsoft stated that the underlying cause had been fixed but acknowledged ongoing residual impacts on some Microsoft 365 apps and services.[186][187]

In September 2024, BlackRock and Microsoft announced a $30 billion fund, the Global AI Infrastructure Investment Partnership, to invest in AI infrastructure such as data centers and energy projects. The fund has the potential to reach $100 billion with debt financing, and partners include Abu Dhabi-backed MGX and Nvidia, which will provide AI expertise. Investments will primarily focus on the U.S., with some in partner countries.[188] Microsoft also announced relaunch of its controversial tool, Recall, in November 2024 after addressing privacy concerns. Initially criticized for taking regular screenshots without user consent, Recall was changed to an opt-in feature instead of being default on. The UK's Information Commissioner's Office monitored the situation and noted the adjustments, which included enhanced security measures like encryption and biometric access. While experts regarded these changes as improvements, they advised caution, with some recommending further testing before users opted in.[189]

On February 28, 2025, Microsoft announced that Skype would be shutting down on May 5, 2025, to streamline its focus on Microsoft Teams. The company stated there would be no job cuts due to the shutdown.[190]

On April 4, 2025, Microsoft celebrated its 50th anniversary.[191]

On May 30, 2025, it was reported that Microsoft's Russian division would be preparing to file for bankruptcy, days after President Vladimir Putin stated that foreign services providers should be throttled in Russia to make way for domestic software, which included Microsoft. The company previously restructured operations in Russia in June 2022 after being significantly impacted by the Russian invasion of Ukraine, but stated those restructuring efforts have failed.[192]

On July 2, 2025, Microsoft announced it would cut nearly 4% of its workforce, around 9,000 jobs, to control costs amid heavy AI infrastructure spending, while also restructuring management and streamlining operations.[193]

Corporate affairs

[edit]

Microsoft is ranked No. 14 in the 2022 Fortune 500 rankings of the largest United States corporations by total revenue;[194] and it was the world's largest software maker by revenue in 2022 according to Forbes Global 2000. In 2018, Microsoft became the most valuable publicly traded company in the world,[195] a position it has repeatedly traded with Apple in the years since.[196] In April 2019, Microsoft became the third U.S. public company to be valued at over $1 trillion.[b] As of 2024, Microsoft has the third-highest global brand valuation. Microsoft is one of only two U.S.-based companies that have a prime credit rating of AAA.[197]

Board of directors

[edit]

The company is run by a board of directors made up of mostly company outsiders, as is customary for publicly traded companies. Members of the board of directors as of December 2023 are Satya Nadella, Reid Hoffman, Hugh Johnston, Teri List, Sandi Peterson, Penny Pritzker, Carlos Rodriguez, Charles Scharf, John W. Stanton, John W. Thompson, Emma Walmsley and Padmasree Warrior.[198]

Board members are elected every year at the annual shareholders' meeting using a majority vote system. There are four committees within the board that oversee more specific matters. These committees include the Audit Committee, which handles accounting issues with the company including auditing and reporting; the Compensation Committee, which approves compensation for the CEO and other employees of the company; the Governance and Nominating Committee, which handles various corporate matters including the nomination of the board; and the Regulatory and Public Policy Committee, which includes legal/antitrust matters, along with privacy, trade, digital safety, artificial intelligence, and environmental sustainability.[199]

On March 13, 2020, Gates announced that he is leaving the board of directors of Microsoft and Berkshire Hathaway to focus more on his philanthropic efforts. According to Aaron Tilley of The Wall Street Journal this is "marking the biggest boardroom departure in the tech industry since the death of longtime rival and Apple Inc. co-founder Steve Jobs."[200]

On January 13, 2022, The Wall Street Journal reported that Microsoft's board of directors plans to hire an external law firm to review its sexual harassment and gender discrimination policies, and to release a summary of how the company handled past allegations of misconduct against Bill Gates and other corporate executives.[201]

Chief executives

[edit]
  1. Bill Gates (1975–2000)
  2. Steve Ballmer (2000–2014)
  3. Satya Nadella (2014–present)

Financial

[edit]
Five year history graph of NasdaqMSFT stock on July 17, 2013.[202]

When Microsoft went public and launched its initial public offering (IPO) in 1986, the opening stock price was $21; after the trading day, the price closed at $27.75. As of July 2010, with the company's nine stock splits, any IPO shares would be multiplied by 288; if one were to buy the IPO today, given the splits and other factors, it would cost about 9 cents.[9]: 235–236 [203][204] The stock price peaked in 1999 at around $119 ($60.928, adjusting for splits).[205] The company began to offer a dividend on January 16, 2003, starting at eight cents per share for the fiscal year followed by a dividend of sixteen cents per share the subsequent year, switching from yearly to quarterly dividends in 2005 with eight cents a share per quarter and a special one-time payout of three dollars per share for the second quarter of the fiscal year.[205][206] Though the company had subsequent increases in dividend payouts, the price of Microsoft's stock remained steady for years.[206][207]

Standard & Poor's and Moody's Investors Service have both given a AAA rating to Microsoft, whose assets were valued at $41 billion as compared to only $8.5 billion in unsecured debt. Consequently, in February 2011 Microsoft released a corporate bond amounting to $2.25 billion with relatively low borrowing rates compared to government bonds.[208] For the first time in 20 years Apple Inc. surpassed Microsoft in Q1 2011 quarterly profits and revenues due to a slowdown in PC sales and continuing huge losses in Microsoft's Online Services Division (which contains its search engine Bing). Microsoft profits were $5.2 billion, while Apple Inc. profits were $6 billion, on revenues of $14.5 billion and $24.7 billion respectively.[209] Microsoft's Online Services Division has been continuously loss-making since 2006 and in Q1 2011 it lost $726 million. This follows a loss of $2.5 billion for the year 2010.[210]

Sales by region (2023)[211]
Region Sales in billion $ share
United States 106.7 50.4%
Other countries 105.2 49.6%

On July 20, 2012, Microsoft posted its first quarterly loss ever, despite earning record revenues for the quarter and fiscal year, with a net loss of $492 million due to a writedown related to the advertising company aQuantive, which had been acquired for $6.2 billion back in 2007.[212] As of January 2014, Microsoft's market capitalization stood at $314B,[213] making it the 8th-largest company in the world by market capitalization.[214] On November 14, 2014, Microsoft overtook ExxonMobil to become the second most-valuable company by market capitalization, behind only Apple Inc. Its total market value was over $410B—with the stock price hitting $50.04 a share, the highest since early 2000.[215] In 2015, Reuters reported that Microsoft had earnings abroad of $76.4 billion which were untaxed by the Internal Revenue Service. Under U.S. law, corporations do not pay income tax on overseas profits until the profits are brought into the United States.[216]

The key trends of Microsoft are (as at the financial year ending June 30):[217][218]

Year Revenue
in billion US$[219]
Net income
in billion US$[219]
Total Assets
in billion US$[219]
Employees[220]
2005 39.7 12.2 70.8 61,000
2006 44.2 12.5 69.5 71,000
2007 51.1 14.0 63.1 79,000
2008 60.4 17.6 72.7 91,000
2009 58.4 14.5 77.8 93,000
2010 62.4 18.7 86.1 89,000
2011 69.9 23.1 108 90,000
2012 73.7 16.9 121 94,000
2013 77.8 21.8 142 99,000
2014 86.8 22.0 172 128,000
2015 93.5 12.1 174 118,000
2016 91.1 20.5 193 114,000
2017 96.5 21.2 250 124,000
2018 110 16.5 258 131,000
2019 125 39.2 286 144,106
2020 143 44.2 301 163,000
2021 168 61.2 333 181,000
2022 198 72.7 364 221,000
2023 211 72.3 411 238,000
2024 245 88.1 512 228,000
2025 282 101.8 619 228,000

In November 2018, the company won a $480 million military contract with the U.S. government to bring augmented reality (AR) headset technology into the weapon repertoires of American soldiers. The two-year contract may result in follow-on orders of more than 100,000 headsets, according to documentation describing the bidding process. One of the contract's tag lines for the augmented reality technology seems to be its ability to enable "25 bloodless battles before the 1st battle", suggesting that actual combat training is going to be an essential aspect of the augmented reality headset capabilities.[221]

Subsidiaries

[edit]

Microsoft is an international business. As such, it needs subsidiaries present in whatever national markets it chooses to harvest. An example is Microsoft Canada, which it established in 1985.[222] Other countries have similar installations, to funnel profits back up to Redmond and to distribute the dividends to the holders of MSFT stock.

Ownership

[edit]

The 10 largest shareholders of Microsoft in early 2024 were:[211][223]

Shareholder name Percentage
The Vanguard Group 8.9%
BlackRock 5.6%
State Street Corporation 4.0%
Steve Ballmer 4.0%
Fidelity Investments 2.9%
Geode Capital Management 2.1%
T. Rowe Price International 1.9%
Eaton Vance 1.7%
JP Morgan Investment Management 1.6%
Bill Gates 1.4%
BlackRock Life 1.4%
Others 68.5%

Marketing

[edit]
Windows 8 Launch Event in Akihabara, Tokyo, on October 25, 2012

In 2004, Microsoft commissioned research firms to do independent studies comparing the total cost of ownership (TCO) of Windows Server 2003 to Linux; the firms concluded that companies found Windows easier to administrate than Linux, thus those using Windows would administrate faster resulting in lower costs for their company (i.e. lower TCO).[224] This spurred a wave of related studies; a study by the Yankee Group concluded that upgrading from one version of Windows Server to another costs a fraction of the switching costs from Windows Server to Linux, although companies surveyed noted the increased security and reliability of Linux servers and concern about being locked into using Microsoft products.[225] Another study, released by the Open Source Development Labs, claimed that the Microsoft studies were "simply outdated and one-sided" and their survey concluded that the TCO of Linux was lower due to Linux administrators managing more servers on average and other reasons.[226]

As part of the "Get the Facts" campaign, Microsoft highlighted the .NET Framework trading platform that it had developed in partnership with Accenture for the London Stock Exchange, claiming that it provided "five nines" reliability. After suffering extended downtime and unreliability[227][228] the London Stock Exchange announced in 2009 that it was planning to drop its Microsoft solution and switch to a Linux-based one in 2010.[229][230]

In 2012, Microsoft hired a political pollster named Mark Penn, whom The New York Times called "famous for bulldozing" his political opponents[231] as Executive Vice-president, Advertising and Strategy. Penn created a series of negative advertisements targeting one of Microsoft's chief competitors, Google. The advertisements, called "Scroogled", attempted to make the case that Google is "screwing" consumers with search results rigged to favor Google's paid advertisers, that Gmail violates the privacy of its users to place ad results related to the content of their emails and shopping results, which favor Google products. Tech publications like TechCrunch were highly critical of the advertising campaign,[232] while Google employees embraced it.[233]

Layoffs

[edit]

In July 2014, Microsoft announced plans to lay off 18,000 employees. Microsoft employed 127,104 people as of June 5, 2014, making this about a 14 percent reduction of its workforce as the biggest Microsoft layoff ever. This included 12,500 professional and factory personnel. Previously, Microsoft had eliminated 5,800 jobs in 2009 in line with the Great Recession of 2008–2017.[234][235] In September 2014, Microsoft laid off 2,100 people, including 747 people in the Seattle–Redmond area, where the company is headquartered. The firings came as a second wave of the layoffs that were previously announced. This brought the total number to over 15,000 out of the 18,000 expected cuts.[236] In October 2014, Microsoft revealed that it was almost done with eliminating 18,000 employees, which was its largest-ever layoff sweep.[237] In July 2015, Microsoft announced another 7,800 job cuts in the next several months.[238] In May 2016, Microsoft announced another 1,850 job cuts mostly in its Nokia mobile phone division. As a result, the company will record an impairment and restructuring charge of approximately $950 million, of which approximately $200 million will relate to severance payments.[239]

Microsoft laid off 1,900 employees in its gaming division in January 2024. The layoffs primarily affected Activision Blizzard employees, but some Xbox and ZeniMax employees were also affected.[240] Blizzard president Mike Ybarra and chief design officer Allen Adham also resigned.[241]

In May 2025, Microsoft announced that it is laying off more than 6,000 employees, around three percent of the company's entire workforce.[242] In July 2025, Microsoft announced another round of layoffs, cutting approximately 9,000 employees in its largest workforce reduction in over two years. The cuts affected multiple divisions, including Xbox, with 830 positions eliminated at its Redmond, Washington headquarters.[243][244] Amid the layoffs, Microsoft also announced that it was quitting Pakistan after 25 years of operations.[245][246] While the exit was part of shift in business strategies and preference for cloud based models, the company's exit from Pakistan was also reportedly attributed to "growing difficulties" with the country's business environment.[247]

Unions

[edit]

Microsoft recognizes seven trade unions[c] representing 1,750 workers in the United States at its video game subsidiaries Activision Blizzard and ZeniMax Media.[248] U.S. workers have been vocal in opposing military and law-enforcement contracts with Microsoft.[249] Bethesda Game Studios is unionized in Canada.[250] Microsoft South Korea has recognized its union since 2017.[251][252] German employees have elected works councils since 1998.[253]

United States government

[edit]

Microsoft provides information about reported bugs in its software to intelligence agencies of the United States government, prior to the public release of the fix. A Microsoft spokesperson stated that the corporation runs several programs that facilitate the sharing of such information with the U.S. government.[254] Following media reports about PRISM, NSA's massive electronic surveillance program, in May 2013, several technology companies were identified as participants, including Microsoft.[255] According to leaks of said program, Microsoft joined the PRISM program in 2007.[256] However, in June 2013, an official statement from Microsoft flatly denied its participation in the program:

"We provide customer data only when we receive a legally binding order or subpoena to do so, and never on a voluntary basis. In addition, we only ever comply with orders for requests about specific accounts or identifiers. If the government has a broader voluntary national security program to gather customer data, we don't participate in it."[257]

During the first six months of 2013, Microsoft received requests that affected between 15,000 and 15,999 accounts.[258] In December 2013, the company made a statement to further emphasize that it takes its customers' privacy and data protection very seriously, saying that "government snooping potentially now constitutes an 'advanced persistent threat,' alongside sophisticated malware and cyber attacks".[259] The statement also marked the beginning of three-part program to enhance Microsoft's encryption and transparency efforts. On July 1, 2014, as part of this program, it opened the first (of many) Microsoft Transparency Center, which provides "participating governments with the ability to review source code for our key products, assure themselves of their software integrity, and confirm there are no "back doors."[260] Microsoft has also argued that the United States Congress should enact strong privacy regulations to protect consumer data.[261]

In April 2016, the company sued the U.S. government, argued that secrecy orders were preventing the company from disclosing warrants to customers in violation of the company's and customers' rights. Microsoft argued that it was unconstitutional for the government to indefinitely ban Microsoft from informing its users that the government was requesting their emails and other documents and that the Fourth Amendment made it so people or businesses had the right to know if the government searches or seizes their property. On October 23, 2017, Microsoft said it would drop the lawsuit as a result of a policy change by the United States Department of Justice (DoJ). The DoJ had "changed data request rules on alerting the Internet users about agencies accessing their information."

In 2022 Microsoft shared a $9 billion contract from the United States Department of Defense for cloud computing with Amazon, Google, and Oracle.[262]

Security challenges

[edit]

On a Friday afternoon in January 2024, Microsoft disclosed that a Russian state-sponsored group hacked into its corporate systems. The group, accessed "a very small percentage" of Microsoft corporate email accounts, which also included members of its senior leadership team and employees in its cybersecurity and legal teams.[263] Microsoft noted in a blog post that the attack might have been prevented if the accounts in question had enabled multi-factor authentication, a defensive measure which is widely recommended in the industry, including by Microsoft itself.[264]

Corporate identity

[edit]

Corporate culture

[edit]

Technical references for developers and articles for various Microsoft magazines such as Microsoft Systems Journal (MSJ) are available through the Microsoft Developer Network (MSDN). MSDN also offers subscriptions for companies and individuals, and the more expensive subscriptions usually offer access to pre-release beta versions of Microsoft software.[265][266] In April 2004, Microsoft launched a community site for developers and users, titled Channel 9, that provides a wiki and an Internet forum.[267] Another community site that provides daily videocasts and other services, On10.net, launched on March 3, 2006.[268] Free technical support is traditionally provided through online Usenet newsgroups, and CompuServe in the past, monitored by Microsoft employees; there can be several newsgroups for a single product. Helpful people can be elected by peers or Microsoft employees for Microsoft Most Valuable Professional (MVP) status, which entitles them to a sort of special social status and possibilities for awards and other benefits.[269]

Noted for its internal lexicon, the expression "eating your own dog food" is used to describe the policy of using pre-release and beta versions of products inside Microsoft to test them in "real-world" situations.[270] This is usually shortened to just "dog food" and is used as a noun, verb, and adjective. Another bit of jargon, FYIFV or FYIV ("Fuck You, I'm [Fully] Vested"), is used by an employee to indicate they are financially independent and can avoid work anytime they wish.[271]

Microsoft is an outspoken opponent of the cap on H-1B visas, which allows companies in the U.S. to employ certain foreign workers. Bill Gates claims the cap on H1B visas makes it difficult to hire employees for the company, stating "I'd certainly get rid of the H1B cap" in 2005.[272] Critics of H1B visas argue that relaxing the limits would result in increased unemployment for U.S. citizens due to H1B workers working for lower salaries.[273]

The Human Rights Campaign Corporate Equality Index, a report of how progressive the organization deems company policies towards LGBT employees, rated Microsoft as 87% from 2002 to 2004 and as 100% from 2005 to 2010 after it allowed gender expression.[274]

In August 2018, Microsoft implemented a policy for all companies providing subcontractors to require 12 weeks of paid parental leave to each employee. This expands on the former requirement from 2015 requiring 15 days of paid vacation and sick leave each year.[275] In 2015, Microsoft established its own parental leave policy to allow 12 weeks off for parental leave with an additional 8 weeks for the parent who gave birth.[276]

Environment

[edit]

In 2011, Greenpeace released a report rating the top ten big brands in cloud computing on the sources of electricity for their data centers. At the time, data centers consumed up to 2% of all global electricity, and this amount was projected to increase. Phil Radford of Greenpeace said, "We are concerned that this new explosion in electricity use could lock us into old, polluting energy sources instead of the clean energy available today",[277] and called on "Amazon, Microsoft and other leaders of the information-technology industry must embrace clean energy to power their cloud-based data centers".[278] In 2013, Microsoft agreed to buy power generated by a Texas wind project to power one of its data centers.[279]

Microsoft is ranked on the 17th place in Greenpeace's Guide to Greener Electronics (16th Edition) that ranks 18 electronics manufacturers according to its policies on toxic chemicals, recycling, and climate change.[280] Microsoft's timeline for phasing out brominated flame retardant (BFRs) and phthalates in all products was 2012 but its commitment to phasing out PVC is not clear. As of January 2011, it has no products that are completely free from PVC and BFRs.[281][needs update]

Microsoft's main U.S. campus received a silver certification from the Leadership in Energy and Environmental Design (LEED) program in 2008, and it installed over 2,000 solar panels on top of its buildings at its Silicon Valley campus, generating approximately 15 percent of the total energy needed by the facilities in April 2005.[282] Microsoft makes use of alternative forms of transit. It created one of the world's largest private bus systems, the "Connector", to transport people from outside the company; for on-campus transportation, the "Shuttle Connect" uses a large fleet of hybrid cars to save fuel. The "Connector" does not compete with the public bus system and works with it to provide a cohesive transportation network not just for its employees but also for the public.[283]

Microsoft also subsidizes regional public transport, provided by Sound Transit and King County Metro, as an incentive.[282][284] In February 2010, however, Microsoft took a stance against adding additional public transport and high-occupancy vehicle (HOV) lanes to the State Route 520 and its floating bridge connecting Redmond to Seattle; the company did not want to delay the construction any further.[285] Microsoft was ranked number 1 in the list of the World's Best Multinational Workplaces by the Great Place to Work Institute in 2011.[286]

In January 2020, the company announced a strategy to take the company carbon negative by 2030 and to remove all carbon that it has emitted since its foundation in 1975.[287][288][289] On October 9, 2020, Microsoft permanently allowed remote work.[290] In January 2021, the company announced on Twitter to join the Climate Neutral Data Centre Pact, which engages the cloud infrastructure and data centers industries to reach carbon neutrality in Europe by 2030, and also disclosed an investment in Climeworks, a direct air capture company partnered with Carbfix for carbon sequestration.[list 1] In the same year, it was awarded the EPA's Green Power Leadership Award, citing the company's all-renewable energy use since 2014.[296]

In September 2023, Microsoft announced that it purchased $200 million in carbon credits to offset 315,000 metric tons of carbon dioxide over 10 years from Heirloom Carbon, a carbon removal company that mixes calcium oxide from heated crushed limestone with water to form carbon hydroxide to absorb carbon dioxide from the atmosphere to mineralize back into limestone while the released carbon dioxide is stored underground or injected into concrete.[297][298] Despite spending spent more than $760 million through its Climate Innovation Fund by June 2024 on sustainability projects—including purchases of more than 5 million metric tonnes of carbon dioxide removal with carbon offsets and more than 34 megawatts of renewable energy—Microsoft's Scope 3 emissions had increased by 31% from the company's 2020 baseline, which caused the company's total emissions to rise by 29% in 2023.[299]

In 2023 Microsoft consumed 24 TWh of electricity, more than countries such as Iceland, Ghana, the Dominican Republic, or Tunisia.[300]

Headquarters

[edit]
Building 92, home to the Microsoft Visitor Center

The corporate headquarters, informally known as the Microsoft Redmond campus, is located at One Microsoft Way in Redmond, Washington.[301] Microsoft initially moved onto the grounds of the campus on February 26, 1986, weeks before the company went public on March 13. The headquarters has since experienced multiple expansions since its establishment. It is estimated to encompass over 8 million ft2 (750,000 m2) of office space and 30,000–40,000 employees.[302] Additional offices are located in Bellevue and Issaquah, Washington (90,000 employees worldwide). The company is planning to upgrade its Mountain View, California, campus on a grand scale. The company has occupied this campus since 1981. In 2016, the company bought the 32-acre (13 ha) campus, with plans to renovate and expand it by 25%.[303] Microsoft operates an East Coast headquarters in Charlotte, North Carolina.[304]

In April 2024, it was announced that Microsoft would be opening a state-of-the-art artificial intelligence 'hub' around Paddington in London, England. It was announced that the division would be led by Jordan Hoffman, who previously worked for Deepmind and Inflection.[305]

Flagship stores

[edit]
Microsoft's Toronto flagship store

On October 26, 2015, the company opened its retail location on Fifth Avenue in New York City. The location features a five-story glass storefront and is 22,270 square feet.[306] As per company executives, Microsoft had been on the lookout for a flagship location since 2009.[307] The company's retail locations are part of a greater strategy to help build a connection with its consumers. The opening of the store coincided with the launch of the Surface Book and Surface Pro 4.[308] On November 12, 2015, Microsoft opened a second flagship store, located in Sydney's Pitt Street Mall.[309]

[edit]

Microsoft adopted the so-called "Pac-Man Logo", designed by Scott Baker, on February 26, 1987, with the concept being similar to InFocus Corporation logo that was adapted a year earlier in 1986. Baker stated "The new logo, in Helvetica italic typeface, has a slash between the o and s to emphasize the "soft" part of the name and convey motion and speed".[310] Dave Norris ran an internal joke campaign to save the old logo, which was green, in all uppercase, and featured a fanciful letter O, nicknamed the blibbet, but it was discarded.[311]

Microsoft's logo with the tagline "Your potential. Our passion."—below the main corporate name—is based on a slogan Microsoft used in 2008. In 2002, the company started using the logo in the United States and eventually started a television campaign with the slogan, changed from the previous tagline of "Where do you want to go today?"[312][313][314] During the private MGX (Microsoft Global Exchange) conference in 2010, Microsoft unveiled the company's next tagline, "Be What's Next."[315] It also had a slogan/tagline "Making it all make sense."[316] The Microsoft Pac-Man logo was used for 25 years, 5 months, and 28 days until August 23, 2012, being the longest enduring logo to be used by the company.

On August 23, 2012, Microsoft unveiled a new corporate logo at the opening of its 23rd Microsoft store in Boston, indicating the company's shift of focus from the classic style to the tile-centric modern interface, which it uses/will use on the Windows Phone platform, Xbox 360, Windows 8 and the upcoming Office Suites.[317] The new logo also includes four squares with the colors of the then-current Windows logo which have been used to represent Microsoft's four major products: Windows (blue), Office (orange), Xbox (green) and Bing (yellow).[318] The logo also resembles the opening of one of the commercials for Windows 95.[319][320]

Sponsorship

[edit]
Toyota Yaris WRC.jpg
Toyota Yaris WRC with sprayed on Microsoft logos

The company was the official jersey sponsor of Finland's national basketball team at EuroBasket 2015,[322] a major sponsor of the Toyota Gazoo Racing WRT (20172020) and a sponsor of the Renault F1 Team (20162020).

Lobbying and political influence

[edit]

In 2025, Microsoft was one of the donors who funded the demolition of the East Wing of the White House and planned building of a ballroom.[323]

Philanthropy

[edit]

In 2015, Microsoft Philanthropies, an internal charitable organization, was established to bring the benefits of technology and the digital revolution to areas and groups that lack them. The organisation's key areas of focus are: donating cloud computing resources to university researchers and nonprofit groups; supporting the expansion of broadband access worldwide; funding international computer science education through YouthSpark; supporting tech education in the U.S. from kindergarten to high school; and donating to global child and refugee relief organizations.[324][325]

During the COVID-19 pandemic, Microsoft's president, Brad Smith, announced that it had donated an initial batch of supplies, including 15,000 protection goggles, infrared thermometers, medical caps, and protective suits, to healthcare workers in Seattle, with further aid to come.[326]

During the Russian invasion of Ukraine Microsoft started monitoring cyberattacks originating from the Government of Russia and Russia-backed hackers. In June 2022, Microsoft published the report on Russian cyber attacks and concluded that state-backed Russian hackers "have engaged in "strategic espionage" against governments, think tanks, businesses and aid groups" in 42 countries supporting Kyiv.[327][328]

Microsoft also supports initiatives through its AI for Accessibility grant program, providing funding to various global organizations that create technologies to enhance accessibility for individuals with disabilities. Among grant recipients from the Asia-Pacific region are the Sri Lankan IT company Fortude, the Thailand-based Vulcan Coalition, and the Indonesian organization Kerjabilitas.[329]

Controversies

[edit]
PRISM is a clandestine surveillance program under which the NSA collects user data from companies like Microsoft and Facebook.[330]

Criticism of Microsoft has followed various aspects of its products and business practices. Frequently criticized are the ease of use, robustness, and security of the company's software. It has also been criticized for the use of permatemp employees (employees employed for years as "temporary", and therefore without medical benefits), the use of forced retention tactics, which means that employees would be sued if they tried to leave.[331] Historically, Microsoft has also been accused of overworking employees, in many cases, leading to burnout within just a few years of joining the company. The company is often referred to as a "Velvet Sweatshop", a term which originated in a 1989 Seattle Times article,[332] and later became used to describe the company by some of Microsoft's own employees.[333] This characterization is derived from the perception that Microsoft provides nearly everything for its employees in a convenient place, but in turn overworks them to a point where it would be bad for their (possibly long-term) health.

As reported by several news outlets,[334][335] an Irish subsidiary of Microsoft based in the Republic of Ireland declared £220 bn in profits but paid no corporation tax for the year 2020. This is due to the company being tax resident in Bermuda as mentioned in the accounts for 'Microsoft Round Island One, a subsidiary that collects license fees from the use of Microsoft software worldwide. Dame Margaret Hodge, a Labour MP in the UK said, "It is unsurprising – yet still shocking – that massively wealthy global corporations openly, unashamedly and blatantly refuse to pay tax on the profits they make in the countries where they undertake business".[335]

In 2020, ProPublica reported that the company had diverted more than $39 billion in U.S. profits to Puerto Rico using a mechanism structured to make it seem as if the company was unprofitable on paper. As a result, the company paid a tax rate on those profits of "nearly 0%". When the Internal Revenue Service audited these transactions, ProPublica reported that Microsoft aggressively fought back, including successfully lobbying Congress to change the law to make it harder for the agency to conduct audits of large corporations.[336][337] In 2023, Microsoft reported in a securities filing that the U.S. Internal Revenue Service was alleging that the company owed the U.S. $28.9 billion in past taxes, plus penalties related to mis-allocation of corporate profits over a decade.[338]

"Embrace, extend, and extinguish" (EEE),[339] also known as "embrace, extend, and exterminate,"[340] is a phrase that the U.S. Department of Justice found[341] that was used internally by Microsoft[342] to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to strongly disadvantage competitors. Microsoft is frequently accused of using anticompetitive tactics and abusing its monopolistic power. People who use its products and services often end up becoming dependent on them, a process known as vendor lock-in.

Microsoft was the first company to participate in the PRISM surveillance program, according to leaked NSA documents obtained by The Guardian[343] and The Washington Post[344] in June 2013, and acknowledged by government officials following the leak.[345] The program authorizes the government to secretly access data of non-US citizens hosted by American companies without a warrant. Microsoft has denied participation in such a program.[346]

Jesse Jackson believes Microsoft should hire more minorities and women. In 2015, he praised Microsoft for appointing two women to its board of directors.[347]

In 2020, Salesforce, the manufacturer of the Slack platform, complained to European regulators about Microsoft due to the integration of the Teams service into Office 365. Negotiations with the European Commission continued until the summer of 2023, but reached an impasse that led to Microsoft facing an antitrust investigation from the European Union.[348]

In June 2024, Microsoft faced a potential EU fine after regulators accused it of abusing market power by bundling its Teams video-conferencing app with its Office 365 and Microsoft 365 software. The European Commission issued a statement of objections, alleging Microsoft's practice since 2019 gave Teams an unfair market advantage and limited interoperability with competing software. Despite Microsoft's efforts to avoid deeper scrutiny, including unbundling Teams, regulators remained unconvinced. This action followed a 2019 complaint from Slack, which was later acquired by Salesforce. Microsoft's Teams usage soared during the pandemic, growing from 2 million daily users in 2017 to 300 million in 2023. The company has a history of antitrust battles in the U.S. and Europe, with over €2 billion in EU fines previously imposed for similar abuses.[349]

Involvement in the Israeli-Palestinian Conflict

[edit]

In October 2024, Microsoft fired two employees, software engineers Ibtihal Aboussad and Vaniya Agrawal,[350] who organized an unauthorized vigil at its Redmond headquarters to honor Palestinians killed in the Gaza war. The employees, part of the group "No Azure for Apartheid", sought to address the company's involvement in the Israeli government's use of its technology.[351] In February 2025, the Associated Press reported that the Israeli military was utilizing Microsoft-developed artificial intelligence tools in its military and intelligence operations against the people of Gaza. In May 2025, Microsoft issued an unsigned statement confirming that these services had been made available to Israel, while denying that these tools were employed during the massacre of the people of Gaza.[352] On March 20, 2025, before an event at Seattle's Great Hall with Brad Smith and Steve Ballmer, protestors projected "Microsoft powers genocide" on the wall. Subsequently, two employees interrupted AI executive Mustafa Suleyman at a speaking event on April 4, 2025, in protest at the company's support of Israel.[353] After the disruptions at these events, Microsoft contacted the FBI in search of assistance in surveilling its pro-Palestinian employees and their allies.[354] The Boycott, Divestment and Sanctions movement added Microsoft to its list of targets for partnering "with the apartheid regime of Israel and its prison system".[355] In August 2025 it was reported that Microsoft provides storage for mass-surveilled Palestinian phone calls that have been used to identify bombing targets in Gaza.[356] On August 20, 20 Microsoft employees and their allies were arrested after refusing to disperse from a protest on Microsoft's Redmond, Washington campus.[354]

In November 2024, the Federal Trade Commission (FTC) launched an investigation into Microsoft, focusing on potential antitrust violations related to its cloud computing, AI, and cybersecurity businesses. The probe scrutinized Microsoft's bundling of cloud services with products like Office and security tools, as well as its growing AI presence through its partnership with OpenAI. This inquiry is part of broader efforts by the U.S. government to curb the power of major tech companies, especially under FTC chair Lina Khan. Concerns were raised about Microsoft's licensing practices potentially locking customers into its services and its AI investments possibly sidestepping regulatory oversight.[357]

In June 2025 Microsoft helped suspend the email account of an International Criminal Court (ICC) prosecutor in the Netherlands who was investigating Israel for war crimes in order to comply with a Trump executive order.[358][359] In June 2025, a UN expert's report named Microsoft as being "central to Israel's surveillance apparatus and the ongoing Gaza destruction."[360] In September 2025, Microsoft cut off some services to a unit of Israel's Ministry of Defence after an investigation found its technology had been used to conduct mass surveillance on people in Gaza.[361][362]

See also

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Notes

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References

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Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Microsoft Corporation is an American multinational technology company founded on April 4, 1975, by and in , to develop and market software for microcomputers, and now headquartered in , where it produces operating systems, , cloud computing services, and . The company achieved dominance in personal computing through its Windows operating system, which captured over 90% of the market for Intel-compatible PC operating systems by the late 1990s, enabling widespread adoption of graphical user interfaces and application ecosystems. This market position facilitated the bundling of , prompting the landmark United States v. Microsoft antitrust case (1998–2001), in which federal courts determined the firm violated Sections 1 and 2 of the Sherman Act by unlawfully maintaining monopoly power and stifling competition in web browsing software. Under CEOs including and , Microsoft expanded into with the suite, cloud infrastructure via Azure—which became a leading platform—and gaming through , significantly bolstered by the $69 billion acquisition of Activision Blizzard completed in October 2023. This strategic expansion contributed to fiscal year 2025 revenue of $281.7 billion, with the Intelligent Cloud segment generating $135 billion. Innovations in artificial intelligence, spearheaded by the widespread deployment of Microsoft Copilot and agentic AI systems utilizing 's models, have driven recent growth, positioning the company as a pivotal player in enterprise . As of January 29, 2026, Microsoft's market capitalization stands at approximately $3.1 trillion, reflecting investor confidence in its AI-first strategy, despite ongoing regulatory scrutiny over data practices and market dominance.

History

1975–1985: Founding and initial software development

and , childhood friends who had programmed computers together since attending Lakeside School in , identified an opportunity upon reading about the microcomputer in the January 1975 issue of . While was studying at and worked at in , they developed a for the microprocessor powering the , using a simulator on a since they lacked access to the actual hardware. The pair contacted Micro Instrumentation and Telemetry Systems (MITS), the Altair's manufacturer, and secured a demonstration opportunity in Albuquerque, New Mexico, where their untested code ran successfully on an Altair emulator, leading to a licensing deal. On April 4, 1975, Gates and Allen founded Microsoft (initially styled "Micro-Soft") as a partnership in Albuquerque to develop and sell the Altair BASIC interpreter, with Gates handling business and Allen focusing on technical aspects; the product launched in July 1975 with versions offering 4 KB and 8 KB memory options. Microsoft's early revenue came from licensing BASIC to MITS and, as personal computers proliferated, to other manufacturers including Apple, Commodore, and Tandy for their respective machines, establishing the company as a key provider of interpreted BASIC implementations. By 1977, Microsoft released a standard Floating Point BASIC and began expanding into compiled languages, introducing for microcomputers that year. In 1976, published "" in the Newsletter, arguing against unauthorized copying of software and asserting that it undermined developers' ability to produce quality programs, a stance that crystallized Microsoft's view of software as a product rather than a free good. The company dropped the hyphen from its name in 1976 and hired its first employees, growing to support ports of BASIC across platforms. In 1978, Microsoft released -80, targeting business applications on minicomputers and early PCs. Relocating to , on January 1, 1979, to be closer to their roots and talent pool, Microsoft introduced , a spreadsheet program for 8-bit systems. In 1980, approached Microsoft to supply languages for its forthcoming ; lacking an operating system, and licensed (derived from ) from for $75,000, modifying it into . Microsoft retained rights to license to other manufacturers, a non-exclusive arrangement with that proved pivotal. On August 12, 1981, launched the IBM PC with PC-DOS 1.0 (IBM's version of ), and Microsoft began marketing separately, fueling rapid growth as PC clones adopted it. Allen departed in February 1983 following a Hodgkin's diagnosis, selling most of his stake to . In November 1983, Microsoft announced Windows, an extension of providing graphical interface elements inspired by Apple's Macintosh. Windows 1.0 shipped on November 20, 1985, supporting multitasking of applications and featuring a tiled , though it required underneath and faced initial skepticism for its performance.

1986–1994: Public offering, MS-DOS dominance, and early Windows

Microsoft conducted its on March 13, 1986, issuing shares at $21 each on the , with the price rising to $25.13 by the close of trading and approximately 2.5 million shares exchanged that day. The IPO valued the company at around $520 million and provided capital for expansion amid surging demand for , which powered the burgeoning market. retained majority control post-IPO, holding about 45% of shares, while the offering diluted ownership but fueled rapid hiring and development investments. MS-DOS solidified its dominance as the for personal computers during this period, running on over 80% of PCs by the late 1980s due to its licensing model with and compatible clone manufacturers, which prioritized low-cost adaptability over proprietary lock-in. Successive versions, such as 3.3 in 1987 supporting larger hard drives and 4.0 in 1988 introducing EMS memory management, addressed hardware evolution while maintaining , entrenching its position against alternatives like . Quarterly revenues reflected this trajectory, climbing from $50.5 million in Q1 FY1987 to $486.9 million by Q1 FY1992, driven primarily by OS royalties comprising over 50% of income. In parallel, Microsoft advanced its graphical user interface efforts with Windows, releasing on December 9, 1987, which introduced overlapping windows, enhanced keyboard shortcuts, and ports of Excel from Macintosh, though it remained a shell over with limited adoption due to hardware requirements and competition from Apple's GUI. A brief partnership with , announced in April 1987, aimed to co-develop as a more advanced 16-bit OS with multitasking, but tensions arose over control and direction, culminating in Microsoft's withdrawal by 1990 to prioritize Windows. The pivotal shift occurred with , launched May 22, 1990, featuring a revamped interface with Program Manager, File Manager, and improved memory management via , selling over 2 million copies in its first three months and 10 million within two years by leveraging 386 processor capabilities. followed on April 6, 1992, adding fonts, 32-bit file access for faster disk operations, drag-and-drop functionality, and , further boosting sales to 3 million units in the first two months while reducing reliance on commands. By 1994, Windows held significant traction, with annual revenues exceeding $4.6 billion and employee count surpassing 15,000, underscoring the transition from DOS-centric to GUI-driven ecosystems amid growing antitrust scrutiny over bundling practices.

1995–2006: Internet expansion, Windows 95/XP, Xbox launch, and antitrust scrutiny

Microsoft released on August 24, 1995, introducing features such as the , , and 32-bit multitasking on a consumer-friendly interface built atop , which sold 7 million copies within its first five weeks and reached 40 million units in the following year. Concurrently, the company expanded into internet services by launching as an online portal and service on the same date, positioning it as a competitor to America Online, while bundling an early version of 1.0 in the optional Microsoft Plus! expansion pack for . Internet Explorer evolved rapidly, with version 3.0 released in August 1996 featuring improved standards compliance and integration with Windows, enabling Microsoft to challenge Navigator's dominance in the browser market through free distribution and technical enhancements like controls. This internet push included strategic acquisitions, such as Hotmail in December 1997 for $400 million, which Microsoft rebranded as Hotmail to bolster its webmail offerings and user base exceeding 8.5 million accounts at the time. However, Microsoft's practice of tightly integrating with Windows—making removal difficult and tying browser choice to OS licensing—drew antitrust allegations from the U.S. Department of Justice and 20 states, culminating in a filed on May 18, 1998, accusing the company of illegally maintaining its operating system monopoly under Section 2 of the Sherman Act by stifling browser competition. The trial, presided over by Judge Thomas Penfield Jackson, featured testimony from Microsoft executives like ; in November 1999, Jackson issued findings of fact deeming Microsoft a monopolist that used its dominance to harm innovation, followed by June 2000 conclusions of law confirming violations and initially ordering a breakup into separate OS and applications entities. The D.C. of Appeals in June upheld liability for monopoly maintenance and attempted monopolization but reversed remedy, criticizing Jackson's conduct and remanding for further proceedings, which led to a November settlement where Microsoft agreed to share application programming interfaces with competitors, allow PC makers greater flexibility in boot screens and software installation, and enable third-party software to integrate without restrictions, averting structural dissolution while imposing behavioral oversight until 2007. Amid this scrutiny, Microsoft continued product development, releasing to retail on October 25, , which unified consumer and business lines with enhanced stability, Remote Assistance, and activation technology, achieving peak desktop exceeding 80% by 2007 due to its reliability and broad hardware compatibility. Diversifying beyond software, Microsoft entered the video game console market with the original , launched on November 15, 2001, at $299, featuring a 733 MHz CPU, GPU, and an integrated hard drive for media playback, directly competing against Sony's and Nintendo's by emphasizing online multiplayer via Live, which debuted in November 2002. The sold over 24 million units lifetime, bolstered by exclusive titles like Halo: Combat Evolved, though it trailed the PS2's 155 million units amid higher manufacturing costs and a focus on North American markets initially. By fiscal 2006, Microsoft's revenue had grown to $44.28 billion, an 11% increase from prior years, driven by Windows and licensing alongside emerging contributions, reflecting sustained dominance despite legal challenges.

2007–2013: Cloud inception with Azure, Windows Vista/7/8 challenges, and mobile pivots

In January 2007, Microsoft released to consumers, following years of development delays and feature bloat from its original "Longhorn" codename. The operating system introduced significant changes such as the Aero interface and enhanced security via (UAC), but it encountered widespread criticism for sluggish performance on contemporary hardware, stringent that excluded many existing PCs, software compatibility issues, and frequent UAC prompts perceived as intrusive. Vista's poor reception contributed to slowed PC market growth and prompted enterprise customers to extend deployments, underscoring Microsoft's challenges in transitioning from the stable XP base. Amid these desktop struggles, Microsoft initiated its efforts, announcing Windows Azure on October 28, 2008, as a platform for developers to build and host applications without managing underlying infrastructure. The service, initially previewed as a technical preview, emphasized scalability and integration with Microsoft's ecosystem, positioning the company to compete with in infrastructure-as-a-service and platform-as-a-service offerings. Windows Azure achieved general availability on February 1, 2010, marking Microsoft's formal entry into public and laying groundwork for future expansions in , virtual machines, and hybrid cloud capabilities. , released to manufacturing on July 22, 2009, and generally available on October 22, addressed Vista's pain points by refining performance, reducing UAC interruptions, and restoring user familiarity while incorporating support and improved battery life for laptops. It achieved rapid adoption, with over 100 million copies sold within six months, and received acclaim for stability, helping Microsoft regain consumer and enterprise trust amid a recovering PC market. By 2012, under CEO , Microsoft sought to unify its platforms for the mobile era, releasing on October 26 to retail channels with a Metro-style tile interface optimized for touch devices, aiming to bridge desktops, tablets, and phones. However, the removal of the Start button, forced full-screen apps on non-touch hardware, and divergence from traditional desktop workflows drew backlash from users and IT administrators, resulting in slower upgrade rates compared to and criticism for prioritizing mobile aesthetics over legacy productivity needs. In tandem, Microsoft pivoted mobile strategy with in October 2010, evolving to in October 2012 to share a common kernel with for app ecosystem convergence. A pivotal alliance formed in February 2011 when selected as its primary smartphone platform, receiving exclusive branding rights and marketing support; this culminated in Microsoft's $7.2 billion acquisition of Nokia's Devices and Services division on September 3, 2013, to accelerate hardware integration and counter Android and dominance, though market share remained under 4% globally. Ballmer's July 2013 reorganization emphasized "devices and services," signaling a broader shift from software licensing to integrated hardware-software experiences.

2014–2020: Nadella's leadership shift to cloud, Windows 10, major acquisitions like LinkedIn and GitHub

Satya Nadella was appointed as Microsoft's third CEO on February 4, 2014, succeeding Steve Ballmer, with Bill Gates transitioning to technology advisor and John Thompson named as the new chairman of the board. Nadella, previously executive vice president of the Cloud and Enterprise group, emphasized a shift toward a "mobile-first, cloud-first" strategy, prioritizing Azure cloud platform development and subscription-based services like Office 365 over traditional on-premises software licensing. This pivot aimed to address Microsoft's lagging position in cloud computing relative to competitors like Amazon Web Services, fostering internal cultural changes including adoption of a "growth mindset" to encourage innovation and collaboration. Under Nadella's leadership, Microsoft accelerated investment in Azure, which saw revenue growth exceeding 70% year-over-year in 2020, driven by demand for hybrid solutions and enterprise migrations. Server products and services revenue, including Azure, increased 25% to contribute significantly to overall company revenue, reflecting successful execution of the -first strategy amid broader trends. Complementary efforts included reorganizing sales teams around and subscription models, which boosted recurring revenue streams and positioned Microsoft as a leader in enterprise infrastructure by 2020. Microsoft released on July 29, 2015, as a free upgrade for and users, introducing features such as the Cortana virtual assistant, browser, and a shift to continuous feature updates rather than infrequent major version releases. This model aimed to improve security through regular patches and enhance user experience with universal apps across devices, achieving over 75 million devices upgraded within the first month of launch. Key acquisitions bolstered Microsoft's ecosystem during this period. On June 13, 2016, Microsoft announced the $26.2 billion all-cash acquisition of , completed on December 8, 2016, to integrate professional networking with productivity tools like , enabling data synergies for enterprise solutions. In June 4, 2018, Microsoft agreed to acquire for $7.5 billion in stock, finalized on October 26, 2018, enhancing developer tools and open-source engagement while aligning with Azure's platform for code hosting and collaboration. These deals, Microsoft's largest to date, expanded its reach into social professional networks and communities, supporting the cloud-centric vision without diluting core competencies.

2021–present: AI acceleration via OpenAI partnership, Activision Blizzard acquisition, and Windows 11

Microsoft released on October 5, 2021, as the successor to , introducing a redesigned with a centered and taskbar, enhanced multitasking via Snap Layouts, and improved functionality. The operating system required devices to meet stricter hardware specifications, including TPM 2.0 support and compatible 64-bit processors, which limited upgrades for some older PCs and drew criticism for excluding users with capable but non-compliant hardware. Windows 11 adopted an annual feature update cycle, with version 22H2 in September 2022 adding tabs and improved touch controls, version 23H2 in October 2023 integrating more Android app support via the , and version 24H2 in 2024 enhancing AI capabilities such as live captions and voice access. By September 30, 2025, version 25H2 was released, focusing on performance optimizations and further AI tooling like advanced search powered by Copilot. In January 18, 2022, Microsoft announced its intent to acquire for $68.7 billion in an all-cash deal, aiming to bolster its gaming portfolio with franchises including , , and Candy Crush. The acquisition faced intense regulatory scrutiny, particularly from the U.S. and the UK's (CMA), over concerns of reduced competition in and mobile markets; the CMA initially blocked the deal in April 2023 but cleared it in August 2023 after Microsoft agreed to a 10-year partnership with for distribution on rival platforms. The transaction closed on October 13, 2023, marking Microsoft's largest acquisition to date and integrating 's studios into , with commitments to maintain multi-platform access for key titles to address antitrust issues. By October 2024, one year post-closure, Microsoft reported the deal had expanded Game Pass subscribers and diversified revenue, though integration challenges persisted amid ongoing FTC litigation. Parallel to these moves, Microsoft accelerated its AI strategy through deepened ties with , building on a $1 billion investment in 2019 and an additional commitment in 2021 that granted exclusive cloud access to Azure for OpenAI's workloads. In January 2023, Microsoft announced a multiyear, multibillion-dollar investment—reportedly up to $10 billion—to advance OpenAI's supercomputing infrastructure on Azure, enabling rapid scaling of models like . This partnership fueled product integrations, including the February 2023 launch of Bing Chat (powered by GPT models) and the November 2023 introduction of , an AI assistant embedded across Windows, Office, and Edge for tasks like code generation and document summarization. Under CEO , Microsoft repositioned Azure as an AI hyperscaler, investing heavily in data centers and custom silicon like the Azure Maia chip, with AI contributing to revenue growth amid a 2023-2025 surge in demand for generative tools. By 2025, the partnership evolved amid tensions, including OpenAI's diversification to providers like Oracle and CoreWeave, expiration of Microsoft's exclusive distribution rights in December 2024, and a January 2025 agreement reaffirming Azure commitments while allowing OpenAI greater model distribution flexibility. Nadella emphasized AI's role in enterprise productivity, announcing a $4 billion investment in AI skills training via the Microsoft Elevate initiative targeting 20 million people over two years as of October 2025.

Products and services

Operating systems and client software

Microsoft's entry into operating systems began with , a command-line initially developed for the PC and compatible personal computers. version 1.0 was released in 1981, following Microsoft's acquisition and adaptation of from earlier that year. The system provided basic file management, program execution, and for early x86-based machines, evolving through versions up to 6.22 in 1994, which included features like disk compression and undelete utilities. In 1985, Microsoft introduced , the first version of its graphical operating environment, designed as an extension atop to enable multitasking and a mouse-driven interface with tiled windows and icons. Subsequent releases, such as in 1987 and in 1990, improved usability with overlapping windows, better memory management, and enhanced graphics support, achieving widespread adoption on consumer PCs. , released in 1992, added fonts and multimedia extensions, solidifying its role in the pre-internet PC era. The mid-1990s marked a shift to more integrated systems with , launched on August 24, 1995, which replaced pure reliance on with a 32-bit , introducing the , , and plug-and-play hardware support. This was followed by consumer-oriented versions like (1998) and (2000), while the parallel lineage—starting with NT 3.1 in 1993—provided enterprise-grade stability and security, eventually merging into unified client editions with in October 2001. XP, with its Luna interface and improved stability, dominated for over a decade, powering billions of devices until its retirement in 2014. Later iterations addressed security, mobility, and integration challenges: (2007) introduced Aero Glass effects but faced performance criticism; (2009) refined it for broader acceptance; (2012) emphasized touch interfaces amid tablet shifts, though it drew backlash for removing the Start button; and (July 2015) adopted a perpetual update model with Cortana and universal apps. , released on October 5, 2021, shifted to centered taskbars, rounded corners, and stricter hardware requirements like TPM 2.0 for enhanced security, alongside Snap Layouts and AI features via Copilot. As of September 2025, holds about 49% of the desktop Windows version , with at 41%, reflecting ongoing transitions amid Windows 10's end-of-support on October 14, 2025. Client software integral to these operating systems includes bundled utilities like for navigation, the modern Microsoft Edge browser—Chromium-based since January 2020 and default since Windows 10's 2015 launch—and , evolved from its 1991 origins as a basic audio/video handler to support streaming and formats like WMA. These components enhance core OS functionality for end-user tasks, though Edge's development addressed Internet Explorer's prior compatibility issues and antitrust concerns from the 1990s. Microsoft's client OS ecosystem maintains dominance in desktop computing, powering over 70% of global PCs as of 2025, driven by compatibility, enterprise inertia, and backward support despite competition from macOS and .

Productivity and enterprise applications

Microsoft's productivity and enterprise applications primarily encompass the suite, which evolved from the original launched in 1990 as a bundled set of productivity tools including Word, Excel, and PowerPoint. This suite expanded over decades to include desktop, web, and mobile versions, transitioning to a subscription model with in 2011, rebranded from Office 365, emphasizing cloud-based access and continuous updates. By fiscal year 2025, the Productivity and Business Processes segment, driven largely by commercial products and services, generated $77.8 billion in revenue, reflecting 14% growth from the prior year due to increased adoption of cloud services and licensing. Core components of Microsoft 365 for enterprise include applications such as for document creation, for data analysis and spreadsheets, for presentations, and for email and calendar management, all integrated with collaboration features like real-time co-editing and AI-assisted tools such as for content generation. The platform holds approximately 30% of the global cloud-based office suite market as of early 2025, trailing Google Workspace but leading in enterprise deployments due to its interoperability with Windows and Azure ecosystems. , integrated into Microsoft 365 since its 2017 launch as a successor to and Office Communicator, facilitates video conferencing, chat, file sharing, and workflow automation, reaching 320 million daily active users by 2024 with sustained growth into 2025. In enterprise applications, , introduced in November 2016 as a unified CRM and platform, combines sales, customer service, , and operations modules with AI-driven insights for business process automation and . Evolving from earlier Dynamics products like Dynamics CRM (launched 2003) and , it integrates seamlessly with and Power Platform for custom app development, targeting sectors such as retail, , and to streamline operations and . Additional tools like for document management and Viva for further support enterprise knowledge sharing and , contributing to the segment's dominance in business process software where empirical shows higher retention in hybrid work environments compared to standalone alternatives.

Cloud computing and infrastructure

Microsoft Azure, Microsoft's primary cloud computing platform, offers a suite of infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS) capabilities, including virtual machines, storage, databases, analytics, artificial intelligence tools, and networking services. Launched initially as Windows Azure, the platform became generally available on February 1, 2010, following its announcement on October 28, 2008, and evolved with the addition of infrastructure services in 2014 alongside its rebranding to Microsoft Azure. Azure's infrastructure comprises over 400 data centers across more than 70 regions worldwide, exceeding the regional footprint of competitors and enabling low-latency access, data residency compliance, and through features like availability zones and sovereign clouds. Recent expansions include new regions in and launched in 2025, supporting growing demand in . Key services emphasize hybrid cloud integration with on-premises systems via Azure Arc, scalable compute options like Azure Virtual Machines and Kubernetes Service (), and AI/ML workloads powered by Azure Machine Learning, alongside secure storage solutions such as Azure Blob Storage and for global distribution. In fiscal year 2025, Azure generated over $75 billion in annual revenue, reflecting 34% year-over-year growth driven by demand for AI and workloads. This positioned Azure with approximately 20% of the global market share as of mid-2025, trailing (30%) but ahead of Google Cloud (13%), with quarterly revenues around $19.8 billion and sustained 33% growth amid broader spending exceeding $400 billion annually. Azure's strengths include seamless with and ecosystems, enabling enterprises to migrate legacy applications while leveraging built-in security features like Azure Sentinel for threat detection and compliance tools for regulations such as GDPR.

Gaming and entertainment platforms

Microsoft entered the video game console market with the launch of the on November 15, 2001, positioning it as a competitor to Sony's and Nintendo's by emphasizing powerful hardware, online capabilities, and exclusive titles like Halo: Combat Evolved. The console featured an 733 MHz Intel processor and NVIDIA graphics, but sold approximately 24 million units before being discontinued in 2006, incurring hardware losses estimated at $4 billion due to high manufacturing costs and aggressive pricing to gain market share. The , released on November 22, 2005, marked a turnaround with improved hardware including a triple-core PowerPC processor and ATI graphics, achieving over 84 million units sold worldwide through features like and a robust library of games such as . Xbox Live, introduced alongside the original Xbox on November 15, 2002, evolved into a comprehensive online service under the era, enabling multiplayer gaming, achievements, and , which helped Microsoft capture a leading position in console online ecosystems. Subsequent platforms included the , launched November 22, 2013, which initially focused on multimedia entertainment with integration of motion sensing and apps for streaming services, though it faced criticism for weaker exclusive games compared to rivals and sold around 58 million units by 2020. The current generation, Series X and Series S, debuted on November 10, 2020, offering 4K gaming, ray tracing, and quick resume features, with the Series S targeting budget-conscious players via digital-only, lower-resolution play. Xbox Game Pass, introduced in June 2017 as a subscription service providing access to a rotating library of games for a monthly fee, expanded under to include day-one releases of first-party titles and, via (formerly Project xCloud), enables streaming of console games to PCs, mobile devices, and smart TVs without dedicated hardware. By 2025, the service continues to add high-profile games monthly, such as The Outer Worlds 2 and PowerWash Simulator 2 in October, alongside cloud-enabled multiplayer support requiring Xbox Game Pass Ultimate. Microsoft has bolstered its gaming platforms through strategic acquisitions, including Rare in 2002 for legacy franchises like , Mojang in 2014 for $2.5 billion to integrate , (including Bethesda) in March 2021 for $7.5 billion adding titles like , and in October 2023 for $68.7 billion, incorporating and into Xbox ecosystems while committing to multi-platform availability for certain assets amid regulatory scrutiny. These moves consolidated over 20 studios under by 2023, enhancing content for Game Pass and cloud services, though integration challenges and exclusivity debates persist due to antitrust concessions.

Artificial intelligence and emerging technologies

Microsoft's artificial intelligence initiatives gained momentum following CEO 's emphasis on AI as a core strategic priority, particularly through a multi-phase partnership with initiated in 2019. The collaboration began with a $1 billion investment to support 's transition to a hybrid nonprofit-profit model, enabling Microsoft exclusive access to 's models for integration into Azure cloud services. Subsequent investments, including a multibillion-dollar commitment announced in January 2023, brought the total to approximately $13 billion by 2025, granting Microsoft rights to 49% of 's profits until recouping the investment plus returns. This partnership evolved in January 2025 to include bidirectional revenue sharing, aiming to accelerate AI development while addressing competitive tensions, though reports of growing rifts emerged amid antitrust scrutiny and differing visions for AI governance. Central to Microsoft's AI offerings is Copilot, a generative AI assistant powered by large models like those from , integrated across applications, Windows, Edge browser, and other products. Launched in 2023, Copilot assists users with tasks such as drafting emails in Outlook, analyzing data in Excel, summarizing meetings in Teams, and generating images or code, with features like Copilot Notebooks for content organization and AI-generated summaries. By October 2025, updates expanded capabilities to include Copilot Search for combining AI answers with web results, voice-activated web actions in Edge's "AI browser" mode, and deeper integrations with third-party services like for collaboration. Microsoft positions Copilot as a productivity tool for enterprises and individuals, available via subscription models, though its adoption has raised concerns over data privacy and potential biases in underlying datasets. Azure AI services form the backbone of Microsoft's cloud-based AI infrastructure, offering pre-built APIs and customizable models for developers to deploy applications in areas like , , , and . Key components include Azure OpenAI Service for accessing advanced models, Azure AI Vision for image analysis, Azure AI Speech for transcription and synthesis, and Content Safety for moderating harmful outputs. These services support scalable AI workloads, with pricing based on usage metrics such as transactions or tokens processed, and are designed for enterprise integration without requiring extensive expertise. Microsoft's own has highlighted limitations in AI benchmarks, noting that high scores on medical diagnostics or reasoning tasks often fail to predict real-world performance due to data contamination, over-reliance on , and brittleness under stress tests—issues observed in models like GPT-5. CEO Nadella has emphasized evaluating AI by economic value creation rather than benchmark hacking, acknowledging in 2025 that current systems generate limited tangible productivity gains despite hype around . In January 2026, Microsoft launched the "Community-First AI Infrastructure" initiative for its AI data centers, committing to not raise local electricity prices, replenish more water than consumed, invest in local jobs and training, cover full power costs, and reject local tax breaks. The plan responds to concerns over the environmental and economic impacts of AI data centers, including President Trump's urging for technology companies to bear electricity costs without burdening consumers. In emerging technologies, Microsoft advances mixed reality through HoloLens headsets, which overlay digital holograms on the physical world for applications in manufacturing, healthcare, and training, with recent AI enhancements via custom chips to process spatial data efficiently. The company has invested over 170 quantum computing patent families since 2011, focusing on topological qubits for fault-tolerant systems, and operates Azure Quantum for hybrid classical-quantum workloads in partnership with firms like . In 2025, designated the International Year of Quantum Science, Microsoft urged organizations to adopt to counter threats from advancing quantum hardware, though practical scalable quantum advantage remains elusive. These efforts underscore Microsoft's push toward hardware-software convergence, tempered by warnings of AI-induced reputational risks from flawed algorithms or biased training data.

Hardware devices

Microsoft's involvement in hardware began with peripherals in the early 1980s, starting with the released in 1983, which was the company's first input device and bundled with early versions of . This was followed by the introduction of the first ergonomic mouse in 1993 and the Natural Keyboard in 1994, aimed at reducing repetitive strain injuries through curved designs. The , launched in 1996, featured an optical sensor and , innovations that influenced industry standards for precision pointing and navigation. Microsoft expanded its peripheral lineup with gaming-focused devices like the series in 1996, but by 2023, it discontinued most consumer mice and keyboards, licensing designs to Incase for continued production. In 2001, Microsoft entered the video game console market with the original , launched on November 15, 2001, as its first major foray into dedicated gaming hardware powered by a customized processor and GPU. The followed on November 22, 2005, introducing high-definition gaming and online services via Xbox Live, though it faced hardware reliability issues with the "Red Ring of Death" affecting millions of units. Subsequent releases included the on November 22, 2013, emphasizing multimedia integration, and the Xbox Series X and Xbox Series S on November 10, 2020, focusing on 4K gaming, ray tracing, and with over 600 Xbox One titles. Accessories like the motion sensor, bundled with in 2010 and later , enabled gesture-based control but saw declining adoption after 2017. The Surface family of devices marked Microsoft's push into personal computing hardware, with the line unveiled on June 18, 2012, and the initial Surface RT tablet shipping on October 26, 2012, featuring an ARM-based processor and 10.6-inch touchscreen. Early models faced criticism for limited app compatibility and performance, but the shift to Intel-powered hybrids in 2013 improved versatility as laptop replacements. The lineup expanded to include in 2017, budget tablets in 2018, and foldable dual-screen concepts like (canceled in 2021), with recent models such as 11th edition released June 18, 2024, incorporating AI features via Snapdragon X processors. By fiscal year 2024, Surface revenue exceeded $5 billion annually, reflecting growth from initial struggles. Microsoft also ventured into mobile hardware through the 2014 acquisition of 's devices division, producing Lumia smartphones running until the unit's divestiture in 2016 amid low market share. In mixed reality, the HoloLens development edition launched on March 30, 2016, as a self-contained holographic headset using Windows Holographic for AR applications in enterprise settings like manufacturing and healthcare. , released February 24, 2019, improved field of view and hand-tracking, but production ceased in October 2024 with ongoing software support. These efforts positioned Microsoft as a hardware innovator, though profitability has varied, with hardware often sold at a loss subsidized by software and services.

Corporate affairs

Leadership and governance

has served as Microsoft's chief executive officer since February 4, 2014, succeeding , and was appointed chairman of the board in June 2021. Prior to his CEO role, Nadella held positions including executive vice president of the Cloud and Enterprise group and president of the Server and Tools Business. Under his leadership, Microsoft shifted strategic emphasis toward cloud computing and artificial intelligence, contributing to significant revenue growth, with fiscal year 2025 compensation reported at $96.5 million, primarily from stock awards tied to performance metrics. In October 2025, Nadella restructured executive responsibilities by elevating Judson Althoff to CEO of the commercial business, focusing Nadella more on strategic oversight. Microsoft's CEO history began with co-founder , who led the company from its inception in 1975 until January 13, 2000, when he transitioned to chief software architect and handed CEO duties to . Ballmer, a Microsoft employee since 1980 and the company's 30th hire, served as CEO until August 2013, overseeing expansion into and but facing criticism for underinvesting in mobile technologies during the smartphone era. Gates remained involved as chairman until 2014 and board member until March 2020. The , responsible for oversight of strategy, risk management, and executive compensation, consists of 11 members as of 2025, including Nadella as chairman and a majority of independent directors such as Catherine MacGregor, CEO of S.A. The board operates through four standing committees—audit, compensation, and nominating, and regulatory and public policy—to discharge responsibilities delegated by the full board. Directors are elected annually by majority vote in uncontested elections, and shareholders holding 15% of outstanding shares can call special meetings. Microsoft's framework emphasizes board independence, shareholder engagement, and transparency, with policies including separation of CEO and board chair roles when appropriate, though Nadella holds both positions. The framework, outlined in bylaws, guidelines, and charters, supports through annual evaluations and alignment of executive pay with long-term , as evidenced by performance-based equity grants. This structure has facilitated responsive decision-making amid regulatory scrutiny and technological shifts, though critics argue concentrated leadership power under Nadella limits diverse perspectives.

Financial performance and ownership

Microsoft's for 2024, ending June 30, 2024, reached $245.1 billion, marking a 16% increase from $211.9 billion in fiscal year 2023, primarily driven by growth in services and . for the same period rose to $88.1 billion, a 22% year-over-year gain, reflecting improved operating margins from 40% to 42% amid cost efficiencies and higher-margin Azure . Operating income increased 24% to over $109 billion, underscoring the shift toward high-margin recurring subscriptions over legacy on-premises licensing. In the first quarter of 2025, ending September 30, 2024, grew 16% to $65.6 billion, with Microsoft Cloud at $38.9 billion, up 21% year-over-year, fueled by Azure's 33% growth including 12 percentage points from AI workloads. The Intelligent Cloud segment generated $24.1 billion in revenue, up 20% year-over-year (21% in constant currency). Server products and cloud services revenue increased 23% ($4.1 billion), driven by Azure and other cloud services (up 33%, or 34% in constant currency, with 12 points from AI services); server products revenue decreased 1%; enterprise and partner services revenue decreased 1% ($16 million). Operating income for the segment increased 18% ($1.6 billion increase), while gross margin rose 15% ($2.0 billion) but declined as a percentage due to AI infrastructure scaling. for the quarter was approximately $24.7 billion, a 11% increase, though margins faced pressure from elevated AI infrastructure investments. Remaining Performance Obligations (RPO) reached a record $252 billion, up 22% year-over-year, with current RPO (expected to be recognized within the next 12 months) at $95 billion, up 26%. This reflects strong customer commitments to Microsoft Cloud services, including Azure and AI, serving as a positive indicator of future revenue visibility and demand. The company's hovered around $3.89 trillion as of October 2025, supported by a price reaching an all-time high closing value of $534.76 on August 4, 2025, amid investor optimism over AI-driven earnings potential. Announcements of increased capital expenditures for AI and cloud infrastructure have typically resulted in short-term negative impacts on Microsoft's stock price, driven by investor concerns over near-term profitability, free cash flow pressures, and uncertain ROI; for example, following the FY2024 capex surge to $56 billion, shares dropped about 3% in pre-market trading. However, on January 29, 2026, following the release of fiscal Q2 2026 earnings—which reported revenue of $81.3 billion (up 17% year-over-year) and strong Azure growth of 39%, but included record capital expenditures of $37.5 billion (up 66%, largely for AI infrastructure)—the stock declined sharply in reaction to investor concerns over high spending, rising costs (e.g., memory chips impacting margins), slower cloud growth relative to investments, and uncertain returns on AI investments exceeding $200 billion since FY2024 began, with shares dropping over 6% after hours, closing at $423.78, down approximately 12% from $481.63 the previous day, with an intraday drop reaching 12.6% and a resulting market capitalization loss of roughly $414 billion based on approximately 7.43 billion shares outstanding. The company guided for slightly lower capex in Q3 FY2026 and Azure growth of 37-38%. Stock prices for future dates such as February 2026 cannot be predetermined as they result from real-time market trading and cannot be known in advance; for the most current MSFT stock price, consult reliable real-time financial sources like Yahoo Finance or Google Finance. On TrendSpider's weekly logarithmic chart for Microsoft (MSFT), the stock price is currently trading well above the 200-week Simple Moving Average (SMA), indicating a long-term bullish trend. The 200-week SMA acts as significant support in long-term analysis, and MSFT has remained above it for several years on the log scale, which emphasizes percentage changes over time. Despite the market reaction, as of late January 2026, analysts maintained a Strong Buy consensus rating on Microsoft stock, based on 33-34 analysts (33 Buy, 1 Hold). The average 12-month price target was approximately $603, ranging from $450 to $678, implying about 40% upside from the recent price around $432. As of early February 2026, the consensus analyst 12-month price target stood at approximately $597, based on 45 analysts, with an average target of $596.98, a high of $730, and a low of $450, and a Moderate Buy rating; this reflected recent downward adjustments by several analysts to targets around $600. Many analysts adjusted targets downward following the earnings but retained Buy ratings. As of February 2026, Microsoft's forward P/E ratio was 27.03, reflecting valuation data from the most recent quarter ended December 31, 2025. In February 2026, analysts and investors raised concerns about the return on investment (ROI) from Microsoft's massive capital expenditures on AI infrastructure, including data centers and GPUs, amid slower-than-expected monetization and high spending levels, with market worries persisting about long-term payoff in 2026 and beyond despite leadership's ongoing optimism about AI monetization. Reports indicated that ROI might be delayed or lower than anticipated, with payback periods potentially extending beyond initial expectations, though Microsoft continued to report strong Azure AI revenue growth. Despite these short-term pressures, long-term optimism persists for AI-driven growth potential.
Fiscal YearRevenue ($B)Net Income ($B)Revenue Growth (%)
FY2023211.972.47
FY2024245.188.116
Ownership of Microsoft is dominated by institutional investors, who hold approximately 73% of outstanding shares, reflecting broad market exposure through index funds and asset managers rather than concentrated control. The largest shareholder, , owns about 9.5% (roughly 705 million shares as of June 2025), followed by at 7.8% (581 million shares) and at around 4%. These holdings stem from passive investment strategies tracking major indices like the , where Microsoft constitutes a significant weighting due to its size. Insider ownership remains minimal at under 1%, with former co-founder holding less than 1% after extensive divestitures since the 2000s, and current CEO owning a comparable fraction through compensation packages. No individual or entity exercises majority control, aligning with Microsoft's structure since its 1986 IPO, which has included nine stock splits to enhance . Microsoft began distributing dividends to shareholders in 2003 with an initial annual payout, transitioning to quarterly dividends in 2004, marking a shift from its pre-2003 policy of no dividends despite the 1986 IPO. This diffuse ownership supports long-term value accrual via dividends—yielding about 0.7% annually—and aggressive share repurchases, totaling over $20 billion quarterly in recent years to return capital to shareholders.

Subsidiaries, acquisitions, and divestitures

Microsoft operates a portfolio of subsidiaries primarily derived from strategic acquisitions, including Corporation (acquired in 2016), , Inc. (acquired in 2018), and (acquired in 2023). Other notable subsidiaries encompass gaming studios such as and (acquired in 2020 for $7.5 billion), as well as (acquired in 2014 for $2.5 billion to support development). These entities function semi-autonomously under Microsoft's oversight, contributing to segments like professional networking, developer tools, and interactive entertainment. The company's acquisition activity dates to 1987 with the purchase of Forethought for $14 million, which enabled the development of PowerPoint, and has since encompassed over 225 deals to expand into adjacent technologies. Early efforts targeted services, such as Hotmail in 1997 for an undisclosed sum, while later phases emphasized advertising (aQuantive for $6.3 billion in 2007) and communications ( for $8.5 billion in 2011). Under CEO since 2014, acquisitions have prioritized cloud integration, data analytics, and gaming, with enhancing developer ecosystems for $7.5 billion in October 2018 and bolstering AI-driven for $19.7 billion in April 2021. The largest transaction, for $68.7 billion completed in October 2023, secured franchises like to fortify subscriptions amid competition from and .
DateCompanyDeal ValueStrategic Focus
December 2016$26.2 billionProfessional networking and enterprise data integration
September 2020$7.5 billionGaming assets including Bethesda and
October 2023$68.7 billionVideo game content for cloud and console platforms
April 2021$19.7 billionHealthcare AI and voice technologies
Divestitures have been fewer and often remedial, totaling around 25 instances, with the mobile division representing the most significant reversal. Microsoft acquired 's Devices and Services business in April 2014 for $7.2 billion to challenge Apple and Android in smartphones, but market share eroded rapidly due to Windows Phone's limited app ecosystem and developer adoption. In July 2015, the company recorded a $7.6 billion impairment charge and eliminated 7,800 positions, effectively conceding the hardware strategy's . By May 2016, Microsoft sold the feature phone operations to for $350 million and licensed the brand to for consumer phones, recouping minimal value from the initial outlay. This episode underscored risks in hardware diversification absent ecosystem lock-in, prompting a pivot to software and services. Other divestments include minor asset sales like the Entourage eDGe e-reader division in 2011, but none matched 's scale in financial impact.

Workforce, operations, and labor relations

As of 2025, Microsoft employed 228,000 people worldwide, unchanged from 2024 despite ongoing hiring in AI and sectors offset by reductions elsewhere. The company's workforce demographics, per its 2024 Global Diversity & Inclusion Report, included 31.6% women globally (up 0.4 percentage points from 2023) and 27.2% women in technical roles; in the , representation stood at 6.6% Black or African American and 8.0% Hispanic or Latinx employees, with racial and ethnic minorities comprising 53.9% of the global core workforce. These figures reflect self-reported from Microsoft, which has emphasized transparency in annual disclosures amid scrutiny over representation in tech-heavy roles. Microsoft's operations are headquartered on a 500-acre campus in , encompassing over 125 buildings, public spaces, and recreational facilities. The company maintains a global footprint with offices in major US cities such as , , , and , as well as international hubs in , , , , and , among others. Ancillary facilities include the Americas Operations Center in , focused on business operations support. This distributed model supports Microsoft's emphasis on hybrid work, though it has sparked tensions in labor negotiations over remote policies. In , Microsoft adopted a of neutrality toward union organizing in December 2023, agreeing not to oppose US-based employee efforts to unionize, a stance distinguishing it from competitors amid broader tech industry resistance. However, controversies persist: in 2024, (a Microsoft ) workers struck over restrictions and , with the union authorizing further action in April 2025 citing stalled talks on wages, workplace improvements, and in-house replacements. In 2025, the company terminated employees for on-site protests against its AI supply to , including disruptions at its 50th anniversary event in April and additional firings in August. Layoffs have marked recent operations, with Microsoft cutting approximately 9,000 jobs (under 4% of its workforce) in July 2025 across teams and geographies, part of broader 2025 reductions exceeding 15,000 amid AI-driven restructuring and gaming sector adjustments. These actions, including prior gaming division trims in 2024, align with industry trends but have drawn for impacting morale despite CEO acknowledging their emotional toll.

Antitrust litigation and competition policy

In 1998, the and several states filed an antitrust lawsuit against Microsoft, alleging that the company maintained a monopoly in the market for Intel-compatible operating systems through exclusionary practices and unlawfully tied its browser to Windows. The U.S. District Court ruled in 2000 that Microsoft violated Sections 1 and 2 of the by attempting to monopolize the browser market and engaging in anti-competitive conduct, initially ordering a breakup of the company into separate operating systems and applications entities. On appeal, the D.C. in 2001 upheld findings of monopoly maintenance but reversed the tying claim as a per se violation, remanding for remedy consideration without endorsing breakup. The case settled in November 2001 via a imposing conduct remedies, including restrictions on bundling, requirements for disclosure to competitors, and oversight by a technical committee, effective until 2008 with extensions for compliance monitoring. The initiated antitrust proceedings against Microsoft in 1998, culminating in a 2004 decision finding the company abused its dominant position in client PC operating systems by withholding information from competitors in server software and by bundling , resulting in a €497 million fine and orders to share technical documentation and offer a Media Player-free version of Windows in . Microsoft appealed but lost key aspects before the General Court in , leading to an additional €899 million fine in 2008 for incomplete compliance with remedies. Further scrutiny in the 2000s addressed browser choice screens, imposed after a 2009 settlement to promote , and mobile protocols, with Microsoft fined €561 million in 2013 for failing to honor licensing commitments for technology. In recent years, Microsoft's $68.7 billion acquisition of , announced in January 2022, faced intense antitrust review amid concerns over control of gaming content and cloud distribution. The U.S. sued to block the deal in December 2022, alleging it would harm competition in console and , but a federal judge denied a preliminary in July 2023, citing insufficient evidence of consumer harm. The UK's approved the merger in October 2023 after Microsoft agreed to divest cloud streaming rights for Activision games to , enabling closure. The FTC's administrative challenge was dismissed in May 2025 following appellate affirmance, though scrutiny highlighted Microsoft's growing influence in gaming ecosystems. Ongoing investigations reflect persistent concerns over Microsoft's practices in , , and AI. In July 2023, the opened probes into bundling of Teams with Office 365, following a Slack complaint, issuing a preliminary statement of objections in 2024 alleging abuse of dominance. Microsoft settled in September 2025 by committing to unbundle Teams globally, offer it at reduced standalone prices, and ensure with rivals, avoiding a fine but under five-year monitoring. In the U.S., the FTC launched a broad antitrust inquiry in November 2024 into Microsoft's licensing agreements, cloud dominance via Azure, and AI investments, including its partnership, amid a separate October 2025 class-action suit claiming the latter restrained competition in generative AI. These actions underscore regulators' focus on and data advantages in high-growth sectors, though empirical evidence of reduced or welfare remains debated.

Cybersecurity vulnerabilities and responses

Microsoft products have faced significant cybersecurity vulnerabilities, often exploited in large-scale attacks due to their widespread deployment. In May 2017, the WannaCry ransomware exploited the vulnerability in Windows SMBv1 protocol, affecting over 200,000 systems across 150 countries and causing billions in damages; Microsoft had released patch MS17-010 in March 2017, but unpatched legacy systems remained susceptible. The exploit, originally developed by the NSA and leaked via , highlighted risks from delayed patching and support for outdated software. In early 2021, Chinese state-linked group exploited four zero-day vulnerabilities (CVE-2021-26855, CVE-2021-26857, CVE-2021-26858, CVE-2021-27065) in on-premises Microsoft Exchange Servers, compromising tens of thousands of servers worldwide for data theft and deployment; attacks began in January, with Microsoft disclosing and patching on March 2. Follow-on exploitation by over 10 APT groups, including operators, underscored supply-chain risks in infrastructure. The 2020 SolarWinds supply-chain attack by Russia's SVR compromised Microsoft environments, enabling access to and customer systems; while Microsoft assisted in detection, subsequent analyses revealed persistent flaws in its that allowed related intrusions. In summer 2023, China's Storm-0558 group exploited a validation flaw in (MSA KeyUsed validation bypass) to access non-delegated Outlook Web Access, stealing 60,000+ Department emails; the U.S. Cyber Safety Review Board criticized Microsoft's security culture for prioritizing growth over defenses, noting inadequate password management and legacy protocols. A July 19, 2024, faulty update to 's Falcon Sensor caused kernel-level crashes on 8.5 million Windows devices globally, disrupting airlines, hospitals, and financial services; the issue stemmed from unrecoverable states in Windows, exacerbated by driver signing and recovery tool limitations, though not a Microsoft per se. Microsoft facilitated recovery via tools and Azure updates, estimating less than 1% of Windows machines affected. In response, Microsoft accelerated patching, issuing emergency updates for Exchange in 2021 and collaborating with U.S. to disrupt webshells. Post-2023 breaches, it launched the Secure Future Initiative (SFI) in November 2023, a multi-year program emphasizing ", default, and deployment" across engineering, with 73% cloud vulnerability mitigation success by April 2025 and expanded scope to legacy code. SFI includes AI-driven threat detection, Zero Trust architecture promotion, and $4 billion+ annual security investments, though critics note ongoing challenges from market dominance incentivizing compatibility over isolation. Following , Microsoft committed to Windows resilience enhancements, including faster kernel fault recovery and third-party driver scrutiny in July 2025 updates.

Government contracts and international relations

Microsoft maintains extensive contracts with the government, particularly through its Azure Government cloud platform, which provides a physically isolated instance of Azure services tailored for federal, state, local, and tribal entities, emphasizing compliance with stringent security standards such as those required by the Department of Defense (DoD) and Intelligence Community. In September 2025, Microsoft secured a multi-billion-dollar agreement with the General Services Administration (GSA) under the OneGov framework, offering federal agencies up to $3.1 billion in savings on services over one year through unified and incentives. These contracts contribute substantially to Microsoft's revenue, with DoD obligations including a $1.5 billion award in June 2025 for Microsoft product support and the Microsoft Enterprise Services (MES) II indefinite delivery/indefinite quantity (IDIQ) contract for and engineering solutions. The company's defense engagements include participation in the , a $9 billion multi-vendor successor to the canceled program; Microsoft was initially awarded the $10 billion contract in October 2019 for cloud modernization but it was terminated in July 2021 amid protests and procurement reevaluation, leading to JWCC awards shared with Amazon, , and in December 2022. Under JWCC, Microsoft has received sole-source extensions, such as a Navy task in 2025, underscoring its role in accelerating DoD data processing and secure cloud adoption. However, these ties have faced scrutiny; in July 2025, revelations that China-based engineers accessed DoD systems via Microsoft's "digital escorts" program prompted the company to cease such practices, with the DoD labeling it a "breach of trust" and initiating reviews over potential security risks from foreign personnel handling sensitive patches. Internationally, Microsoft's government engagements reflect a mix of expansion and geopolitical tensions. In , operations comply with local laws requiring security assessments and standard contracts for personal information handling, but U.S. concerns have escalated, as evidenced by the DoD engineer access issue and broader questions about Microsoft's reliance on Chinese coders potentially extending to allied systems. In , Microsoft committed in April 2025 to five digital initiatives, including expanded cloud and AI infrastructure investments to support regional and innovation, amid ongoing efforts to align with frameworks. These relations prioritize technological while navigating regulatory demands, with Microsoft deriving significant global government revenue yet facing credibility challenges from opaque foreign labor practices in U.S.-sensitive contracts.

Business strategy and innovations

Evolution of core business model

Microsoft's core business model originated in 1975 with the development and licensing of software interpreters, primarily , for early microcomputers, establishing a foundation in providing programming tools to hardware manufacturers on a per-unit royalty basis. By , the company secured a pivotal contract to supply an operating system for IBM's , leading to the release of , which shifted the model toward licensing operating systems to original equipment manufacturers (OEMs) for bundling with hardware, generating through volume-based royalties rather than direct . This OEM-centric approach propelled growth as personal computing proliferated, with introduced in 1985 extending the model to graphical user interfaces while maintaining perpetual licensing for end-users and enterprises. Through the 1990s and early 2000s, Microsoft's model solidified around dominance in desktop operating systems and , exemplified by the Windows franchise and suite, where revenue derived predominantly from one-time license fees—accounting for approximately 82% of total revenue in fiscal 2004. This perpetual licensing structure, coupled with enterprise agreements, created high-margin recurring upgrades driven by compatibility needs and network effects, but it faced strain from the rise of web-based applications and open-source alternatives, prompting diversification into server software and nascent online services like . Under CEO from 2000 to 2014, efforts to expand into consumer hardware (e.g., , Kin) and mobile () largely faltered, leaving the core model Windows- and Office-dependent amid slowing PC growth, with cloud initiatives like Windows Azure (launched 2010) initially supplementary rather than transformative. The appointment of as CEO in February 2014 marked a strategic pivot to a "cloud-first, mobile-first" paradigm, reorienting the business model from product sales to subscription-based services and platform-as-a-service offerings. This entailed transitioning Office to Office 365 (SaaS model emphasizing recurring subscriptions), accelerating Azure's growth as a hyperscale cloud infrastructure provider, and fostering an ecosystem of hybrid cloud solutions to capture enterprise workloads migrating from on-premises systems. By fiscal 2018, cloud revenue had surged from 3% to over 21% of total revenue, reflecting the shift to predictable, usage-based income streams that reduced cyclicality tied to hardware cycles. Under Nadella, Microsoft further integrated artificial intelligence via partnerships like the 2019 investment in , embedding AI capabilities into cloud services to enhance value-added services, though the foundational evolution remained the move to software-as-a-service (SaaS) and infrastructure-as-a-service (IaaS), with the Intelligent Cloud segment comprising the largest revenue source by fiscal 2024 at $245 billion total company revenue. This model now emphasizes long-term customer lock-in through data interoperability and ecosystem breadth, with dominance in Office productivity software, Azure cloud services, and AI integrations providing a wide economic moat via high switching costs and platform advantages. This yields higher margins—cloud gross margins exceeding 70%—while mitigating risks from commoditized hardware.

Key technological breakthroughs

Microsoft's initial technological breakthrough occurred in 1975 with the creation of a language interpreter for the , the first commercially successful , enabling hobbyists and early users to program the device without hardware modifications. This software, developed by and , was delivered via paper tape and sold for $150, establishing Microsoft as a provider of essential software for emerging microcomputers. In 1981, Microsoft released , an operating system originally based on 's , which it licensed to for use in the IBM PC, powering the standardization of personal computing hardware and software compatibility. 's command-line interface facilitated the rapid proliferation of PCs in business environments, with Microsoft retaining rights to license it to other manufacturers, creating a dominant ecosystem. The introduction of in 1985 represented a shift to graphical user interfaces, building on concepts from Xerox PARC and Apple but optimized for IBM-compatible PCs with multitasking capabilities via underpinnings. Subsequent versions, particularly released on August 24, 1995, integrated a 32-bit , preemptive multitasking, and built-in internet support through , achieving over 1 million units sold in four days and solidifying desktop dominance. , launched in 1985 for Macintosh and 1987 for Windows, pioneered spreadsheet functionality with graphical interface integration and mouse-driven operations, surpassing competitors like in usability and market share by the early 1990s. The suite, first bundled in 1989, combined word processing, spreadsheets, and presentations, becoming the de facto standard for productivity software with over 1.2 billion paid seats by 2020. In hardware-software integration, the console debuted on November 15, 2001, as Microsoft's entry into gaming with custom hardware including a 733 MHz Intel CPU and NVIDIA graphics, emphasizing online play via Xbox Live launched in 2002, which grew to over 50 million subscribers. , released in 2010 for , introduced controller-free motion and voice recognition using depth-sensing cameras, selling over 24 million units and influencing gesture-based interfaces. Cloud computing advanced with Azure's public launch on February 1, 2010, offering infrastructure-as-a-service with scalability for enterprises, processing billions of transactions daily and supporting hybrid deployments. In , Microsoft's partnership with announced in 2019 integrated large language models into products like Copilot, released in 2023, enabling code generation and productivity enhancements across Azure and ecosystems. The HoloLens, unveiled in 2015 and commercially available in 2016, pioneered standalone mixed reality headsets with holographic displays and spatial mapping, applied in industries like manufacturing for overlaying digital models on physical environments. These developments underscore Microsoft's pattern of scaling existing paradigms through robust ecosystems rather than isolated inventions.

Economic and industry impact

Microsoft's economic scale positions it as a of the global technology sector, with 2025 revenue totaling $281.7 billion, reflecting a 15% year-over-year increase driven by growth in cloud services and productivity tools. The company's stood at approximately $3.83 trillion as of June 2025, making it one of the world's most valuable enterprises and a significant contributor to indices like the S&P 500. Employing 228,000 workers worldwide as of mid-2025, Microsoft supports direct and an extended ecosystem of partners, suppliers, and contractors that amplifies its labor market influence. Through Windows and suites, Microsoft catalyzed the personal revolution starting in the , standardizing operating systems and that enabled efficient and collaboration across industries. This shift from mainframes to PCs reduced computing costs and increased , empirically correlating with gains; for example, Forrester's analysis of Windows PCs for business highlights improvements in and operational visibility, yielding measurable returns on for enterprises. Similarly, deployments have demonstrated enhanced mobile and cost efficiencies via per-user licensing models, facilitating broader economic output in knowledge-based sectors. In , Azure has reshaped enterprise infrastructure, capturing 24% of the global market share by 2024 and driving 39% revenue growth in related services during fiscal 2025's fourth quarter. This platform's hybrid capabilities and AI integrations have accelerated , with surveys indicating that Azure users experience 77% higher ease in AI and innovation compared to on-premises setups, potentially unlocking broader GDP expansion as articulated by CEO 's projection of 10% growth from AI adoption. On the industry front, Microsoft's contributions to standards development—such as protocols for the and —have fostered a developer that supports millions of applications, promoting compatibility and scalability while enabling third-party innovation atop its platforms.

Controversies and criticisms

Alleged monopolistic practices and market dominance

In May 1998, the , along with 20 states, initiated antitrust proceedings against Microsoft under Sections 1 and 2 of the , alleging that the company maintained an unlawful monopoly in the market for Intel-compatible PC operating systems—where it held over 95% —and engaged in exclusionary practices to extend that dominance into web browsers by bundling with Windows and imposing restrictive contracts on original equipment manufacturers (OEMs) that discouraged installation of rivals like . The U.S. District Court for the District of Columbia ruled in 2000 that Microsoft possessed monopoly power, evidenced by its durable , network effects creating high , and actions such as commingling browser code with the OS to prevent effective competition, though it rejected claims of a broad conspiracy with OEMs. The initial remedy proposed a of Microsoft into separate operating systems and applications businesses, but the D.C. Circuit Court of Appeals in 2001 upheld the finding of monopoly maintenance via exclusionary conduct—such as deals requiring OEMs to distribute exclusively—while reversing the attempted browser monopolization charge and remanding for less structural remedies; the case settled in November 2001 with Microsoft consenting to a 5-year conduct decree mandating sharing for competitors, allowance for OEMs to remove access points, and oversight by a technical committee, without admitting wrongdoing. These practices stemmed from Microsoft's leverage of its OS dominance, where applications written for Windows created a self-reinforcing , but critics argued the settlement failed to fully address tying and issues, enabling continued bundling of products like . In the , the fined Microsoft €497 million in March 2004 for abusing its dominant position by bundling with without offering a version excluding it, and for withholding information from competitors in workgroup server markets, violating Article 102 TFEU (formerly Article 82 EC); Microsoft appealed, securing a fine reduction to €357 million in 2007 while complying with remedies including a "Windows N" edition without Media Player and mandatory technical documentation sharing for five years. Subsequent EU probes addressed similar tying concerns, such as the 2009 browser choice ballot screen imposed after a €561 million fine for failing to offer users easy removal of , reflecting ongoing scrutiny of Microsoft's OS leverage to favor its ecosystem over rivals. More recently, in July 2023, the Commission opened a formal investigation into Microsoft's bundling of videoconferencing with 365 suites, following a complaint from Slack (-owned), alleging tying and self-preferencing that foreclosed competitors in collaboration software; in June 2024, it issued a Statement of Objections finding preliminary breaches of antitrust rules through exclusionary practices exploiting 's entrenched enterprise dominance. Microsoft proposed remedies including unbundling from suites, offering discounted packages without Teams, and enhancing interoperability for third-party video providers, which the Commission accepted in September 2025, allowing the practices to continue under behavioral commitments without a fine and averting further litigation. Allegations extended to Microsoft's $68.7 billion acquisition of announced in January 2022, where the U.S. (FTC) challenged it in December 2022 as likely to substantially lessen competition in and multi-platform video games, citing Microsoft's potential to withhold Activision titles like from rivals; after concessions including a 10-year agreement to keep on and platforms, a U.S. administrative judge ruled against the FTC in August 2023, a decision upheld on appeal in May 2025, leading the FTC to drop its case following the deal's closure in October 2023. Separate gamer lawsuits alleging antitrust violations were settled by Microsoft in October 2024 without admission of liability. Microsoft's market positions underpin these claims: Windows maintains approximately 70-75% share of desktop operating systems as of 2024, bolstered by enterprise lock-in and compatibility standards; productivity suites command over 80% of the enterprise market for word processing, spreadsheets, and presentations; and Azure holds 23-24% of the global cloud infrastructure services market in Q1 2025, trailing but growing via hybrid cloud integrations with on-premises deployments. These shares reflect network effects and switching costs rather than solely exclusionary tactics, though regulators have cited them as enabling leverage into adjacent markets like and gaming without commensurate innovation barriers for entrants. Despite settlements, no structural divestitures occurred, allowing Microsoft to sustain dominance through acquisitions and bundling while competitors like and Amazon challenge in cloud and productivity.

Corporate culture and internal practices

Microsoft's corporate culture during the tenure of CEO (2000–2014) was characterized by intense internal competition fostered through a performance evaluation system known as stack ranking, which required managers to rank employees on a forced curve, with approximately 10% receiving low ratings regardless of overall performance; low rankings were tied to no raises or increased risk of dismissal. This practice, implemented to address perceived complacency, instead promoted siloed teams, knowledge hoarding, and rivalry among employees, contributing to a toxic environment that hindered collaboration and innovation, as evidenced by former employees' accounts of undermined projects and stifled creativity. The system was discontinued in November 2013 following criticism that it prioritized short-term individual metrics over long-term team success. Internal communications revealed during the U.S. v. Microsoft antitrust litigation (1998–2001) exposed a corporate ethos of aggressive dominance, including emails from expressing intent to "crush" competitors like by bundling with Windows, reflecting a culture where market control superseded cooperative industry norms. These documents, entered as evidence, demonstrated Microsoft's strategic use of licensing practices and internal directives to maintain monopoly power, underscoring a pragmatic but ruthless approach to business that prioritized shareholder value through exclusionary tactics. Under CEO (2014–present), Microsoft sought to reform its culture toward a "growth mindset" emphasizing learning and empathy, inspired by 's psychological framework, yet reports indicate persistent issues with toxicity and misconduct. Employee allegations of and surfaced prominently in 2018 via leaked internal emails and #MeToo-era disclosures, prompting Nadella to pledge policy overhauls, including mandatory training and external audits; however, between 2019 and 2021, the company recorded 721 U.S. complaints of such issues, with most investigations substantiating violations but varying in disciplinary outcomes. Critics, including former staff, have attributed ongoing problems to inadequate enforcement and tolerance of high-performing but abusive managers, as seen in cases like the 2022 retention of executive amid harassment claims. Diversity, equity, and inclusion (DEI) efforts, expanded under Nadella to address historical underrepresentation, faced internal pushback and were partially scaled back in with the elimination of a dedicated DEI team, amid an executive's email deeming such initiatives "no longer business critical" in light of shifting priorities like AI investments. This move followed broader tech sector reevaluations of DEI's empirical impact on performance, with Microsoft's diversity report noting stagnant representation metrics despite prior commitments, highlighting tensions between ideological goals and .

Ethical and political engagements

Microsoft has engaged extensively in political , spending $10.35 million in on federal activities, primarily focused on issues such as regulation, , and . The company's contributed $734,900 to federal candidates during the 2021-2022 cycle, with overall contributions reaching $14.67 million in the cycle, distributed across both major parties but historically favoring Democrats. These efforts reflect Microsoft's strategic interest in shaping legislation that affects its core operations, including and data privacy standards. In , Microsoft has faced criticism for complying with requirements in through its Bing , which filters results for politically sensitive topics such as the "" incident, Uyghur-related allegations, and references to President , often more restrictively than domestic Chinese competitors. U.S. Senator urged Microsoft to withdraw Bing from in March 2024, citing risks and ethical concerns over enabling authoritarian information control, though the company maintained that its service remains the least censored major available there and adheres to local legal mandates. This compliance has drawn accusations of prioritizing market access over free speech principles, with reports indicating that filters applied to mainland servers inadvertently affected some non-Chinese users in prior incidents. Domestically, Microsoft's pursuit of U.S. government contracts has sparked ethical debates, notably the 2019 award of the $10 billion (JEDI) cloud with , which was contested by rival over allegations of procurement irregularities and undue influence. Over 100 Microsoft employees signed an in 2018 opposing the bid, arguing it conflicted with the company's ethical guidelines by enabling lethal autonomous weapons and facial recognition for , though Microsoft proceeded citing alignment with national defense needs. The was canceled in July 2021 amid ongoing legal challenges, highlighting tensions between commercial interests and internal ethical objections. Employee activism has underscored ethical frictions in Microsoft's political alignments, including 2025 protests against the company's Azure cloud and AI services allegedly supporting Israel's military operations in Gaza, leading to the firing of at least two engineers for disrupting internal events. CEO has publicly addressed political matters, such as in a July 2025 letter criticizing AI models for inconsistent handling of antisemitism queries and praising aspects of President Trump's 2025 policies on AI task forces and economic opportunities during a White House summit. These engagements illustrate Microsoft's navigation of geopolitical pressures, where business imperatives often intersect with and democratic values, prompting ongoing scrutiny from activists and policymakers. On AI ethics, Microsoft promotes principles of fairness, reliability, , and , as outlined in its Responsible AI framework and 2025 Transparency Report, which details pre-deployment risk assessments and tooling improvements. However, applications in politically charged contexts, such as election security against foreign adversaries like Iranian actors in , have raised questions about selective transparency and potential biases in AI . has emphasized U.S. political stability's importance to tech innovation, while the company lobbies for balanced regulations to mitigate risks without stifling development.

References

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