Come an' Get It

Come an' Get It's cover art was designed and created by British artist Malcolm Horton. Horton had been contacted by an old friend John Ward, who was at the time road manager for Whitesnake. He explained that the band did not like any of the ideas for the album cover their record label EMI had come up with, so he suggested getting Horton involved. The final artwork shows a white snake trapped inside a glass apple on the front cover; on the reverse, the glass apple is shown shattered, which represents the power of seduction/temptation becoming too strong.^[8] The snake's open mouth shows its tongue, which is painted to look like a vulva.^[9] Horton has addressed the album's "explicit" cover, saying:^[8]

One thing I always get asked about is the snake's mouth. At the time it just felt right to give it, how should I say, “a sexual element”. I felt some apprehension at first to how it would be received and if it would be acceptable. I felt that in the context of all the elements “Come An' Get It," apple, temptation, seduction it all seemed to work. Thankfully it worked and gave the piece an edge. The American market though thought differently and apparently, the mouth was airbrushed out!!

However, it did not stir as much controversy as the infamous cover of the band's second album, Lovehunter (1979).^[10] The 2007 EMI reissue redesigned the mouth to more closely resemble a regular snake's tongue.

At its debut, Come an' Get It debuted at No. 2 in the UK chart, the highest debut in the band's discography ever in their native country, but was prevented from the top spot over Adam and the Ants' Kings of the Wild Frontier. It eventually stayed 23 weeks up in the charts. The album charted on 7 countries, with Finland charting on No. 3, Germany on No. 20, Japan on No. 41, Norway on No. 26, and Sweden on No. 24. In the US, it only debuted on the Billboard 200 chart at No. 151 and kept showing for 6 weeks, unlike the moderate successes of their previous album 'Ready an' Willing' that formerly stayed for a total of 16 weeks at that time in 1980.

The album was certified by BPI within silver status on 27 April 1981, then gold on 16 September 1981, eventually reaching platinum (300,000 copies).^[11] The album also received a gold award by RIAJ in 1981.

The band first embarked on a promotional supporting tour on 14 April 1981.^[12] The act headlined Billy Squier's 1981 "Don't Say No" album at that time. They were then joined by headlining British heavy metal band Judas Priest, "World Wide Blitz Tour" alongside other acts with Iron Maiden and Foghat in July through August, respectively.^[12][13] The tour also included their very first appearance in Monsters of Rock performance at Castle Donington on 22 August 1981 headlined by AC/DC. The tour would come to an end on 12 December 1981 at Stadthalle Freiburg located at Freiburg im Breisgau, Germany, lasting for an approximate five months.^[14]

Credits are adapted from the album's liner notes.^[15][16]