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Comparison shopping website AI simulator

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Comparison shopping website

A comparison shopping website, sometimes called a price comparison website, price analysis tool, comparison shopping agent, shopbot, aggregator or comparison shopping engine, is a vertical search engine that shoppers use to filter and compare products based on price, features, reviews and other criteria. Most comparison shopping sites aggregate product listings from many different retailers but do not directly sell products themselves, instead earning money from affiliate marketing agreements. In the United Kingdom, these services made between £780m and £950m in revenue in 2005[needs update]. Hence, E-commerce accounted for an 18.2 percent share of total business turnover in the United Kingdom in 2012. Online sales already account for 13% of the total UK economy, and its expected to increase to 15% by 2017. There is a huge contribution of comparison shopping websites in the expansion of the current E-commerce industry.

The first widely recognized comparison-shopping agent was BargainFinder, developed by Andersen Consulting (now Accenture). The team, led by researcher Bruce Krulwich, created BargainFinder in 1995 as an experiment and published it on-line without advance warning to the e-commerce sites being compared. The first commercial shopping agent, called Jango, was produced by Netbot, a Seattle startup company founded by University of Washington professors Oren Etzioni and Daniel S. Weld; Netbot was acquired by the Excite portal in late 1997. Junglee, a Bay-area startup, also pioneered comparison shopping technology and was soon acquired by Amazon.com. Other early comparison shopping agents included pricewatch.com, Vergelijk.nl and killerapp.com. NexTag another entry into comparison shopping was named Times magazine world top 50 website in 2008, only to eventually close in 2018. In 2005, PriceGrabber was acquired by Experian for $485 million, negotiated by then-CEO and founder of the company, Kamran Pourzanjani, along with Tamim Mourad, in 1999.

Around 2010, the price comparison websites found their way to emerging markets. Especially South-East Asia has been a place for many new comparison websites.[citation needed] It started in 2010 with CompareXpress in Singapore, and in the following years companies like Baoxian (China), Jirnexu (Malaysia), and AskHanuman (Thailand) followed.

Meanwhile, in developed markets, Google was accused of promoting Froogle and its replacement, the paid-placement-only Google Shopping, over competitors in its search results, driving down traffic to other sites and driving some out of business. The European Commission began an investigation in 2010, which concluded in July 2017 with a €2.42 billion fine against the parent company Alphabet, and an order to change its practices within 90 days.

In the early development stage from 1995 to 2000, comparison shopping agents included not only price comparison but also rating and review services for online vendors and products. Altogether, there were three broad categories of comparison shopping services.

Later, through mergers and acquisitions, many services were consolidated.

Through 1998 and 1999, various firms developed technology that searched retailers websites for prices and stored them in a central database. Users could then search for a product, and see a list of retailers and prices for that product. Advertisers did not pay to be listed but paid for every click on a price. Streetprices, founded in 1997, has been a very early company in this space; it invented price graphs and email alerts in 1998.

Price comparison sites can collect data directly from merchants. Retailers who want to list their products on the website then supply their own lists of products and prices, and these are matched against the original database. This is done by a mixture of information extraction, fuzzy logic and human labour.

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