Core business

The core business of an enterprise is an idealized construct intended to express that organization's "main" or "essential" commercial activity, through which it offers specific products or services to the market in order to generate revenue and profit.

Core business process means that a business's success depends not only on how well each department performs its work, but also on how well the company manages to coordinate departmental activities to conduct the core business process, which is;

1. The market-sensing process Meaning all activities in gathering marketing intelligence and acting on the information.

2. The new-offering realization process Covering all activities in research, development and launching new quality offerings quickly and within budget.

3. The customer acquisition process all the activities defining the target market and prospecting for new customers

4. The customer relationship management process all the activities covering building deeper understanding, relationships and offerings to individual customers.

5. The fulfillment management process all the activities of receiving and approving orders, shipping out on time and collecting payment.

In business, a core item is defined as an item that is immediately responsible for the revenues and cash flows of that particular business, whereas a non-core item is of a more strategic view, intended to benefit the revenue model and cash flows of the core items.