Counter Intuitive Records is an American independent record label based in Boston, Massachusetts, known for working with bands such as Oso Oso, Mom Jeans, Origami Angel, and Prince Daddy & The Hyena. The label has also handled distribution for artists such as The Hotelier.

The label was started in 2015 by Jake Sulzer, shortly after his college graduation. After stumbling across a demo by the band Bay Faction, Sulzer offered them a record contract. Gaining most traction from releasing records of band's such as Origami Angel, Oso Oso, Skatune Network, Prince Daddy & The Hyena, & Mom Jeans, the label funded the releases of many lesser-known bands in the scene, like Pictures of Vernon.

Counter Intuitive Records opened a storefront in Brookline, Massachusetts on February 15, 2025, where they have records, apparel, and merchandise available for purchase, as well as a section dedicated to retro video games.