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Crash (magazine)
Crash, stylized as CRASH, is a magazine dedicated to the ZX Spectrum home computer, primarily focused on games. It was published from 1984 to 1991 by Newsfield Publications Ltd until their liquidation, and then until 1992 by Europress. It was relaunched as a quarterly A5 magazine in December 2020 with the backing of the original founders.
The magazine was launched to cater for the booming Spectrum games market. It was immediately popular owing to its quality of writing and distinctive, though occasionally controversial, artwork created by Oliver Frey. By 1986 it had become the biggest-selling British computer magazine with over 100,000 copies sold monthly, but struggled towards the end of the decade after other magazines put cassettes of games on the front cover. In the 2010s, a number of retrospective issues were created via a kickstarter campaign leading to the new publication by Fusion Retro.
Crash was launched in 1983 in Ludlow, Shropshire by Roger Kean, Oliver Frey and Franco Frey. The trio had met the previous year when they were working for newspaper publisher Alan Purnell, learning how to write and produce a magazine from scratch. Franco Frey had worked for an electronics company, and had been asked by one of his business contacts if could get hold of video games. Kean remembers that "The High Street was ignorant of computer games" and they wanted to source titles and sell them. They set up a mail order catalogue called Crash Micro Games Action and advertised in contemporary computer magazines such as Computer and Video Games. It was immediately successful, so by late 1983, they decided to launch a dedicated magazine, forming the company Newsfield to do so. Kean and Oliver Frey wanted a catchy title for the magazine, choosing "Crash" after J. G. Ballard's novel of the same name.
Though he had regularly played video games throughout the 1970s, the middle-aged Kean realised that the target market for the magazine was teenagers and young men, and the writing needed to accommodate this. Consequently, he hired teenage staff writer Matthew Uffindel and the pair recruited local schoolchildren to review the games, including Ben Stone and Robin Candy. To produce screenshots, a camera was set up to directly capture the television set or monitor that the Spectrum was plugged into. The film was then processed in-house, printed and delivered to a local print shop to prepare the final page.
The first issue was intended to be published in November 1983, in time for the pre-Christmas trade, but owing to a conflict with retailers WH Smith it was published in February the following year. The magazine maintained focus squarely on Spectrum gaming. It was an instant hit thanks to Oliver Frey's artwork and Kean's writing, assisted by Uffindel. Kean and the Frey brothers would continue to be involved with the magazine throughout its lifetime.
Reviewers would give their direct opinions on whether a game was good or not, regardless of advertising or any pressure from software houses. Though publishers sometimes tried to bribe the magazine editors to give games good reviews, the children would not do that, and once gave a game a low score of 9%. This honesty gave Crash a good reputation and made it highly influential in the games industry. If a game was awarded a "Crash Smash" (an overall rating of 90% or above), the industry believed it was genuinely good and it would sell well. The logo was used in advertisements for games, big and small. Notable Crash Smashes included Jet Set Willy, Sabre Wulf and Head over Heels. In 1986, Gremlin Graphics published a compilation, Four Crash Smashes, which featured Spy Hunter, Alien 8, Dun Darach and Night Gunner.
In October 1986, Crash reported sales of over 100,000 copies. Its ABC figure of 101,483 copies a month for the period of January to June were claimed by the magazine to be higher than any other British computer magazine.
By 1989, rival Spectrum magazine Your Sinclair regularly came with a free cassette attached to the cover that contained a complete game and various demos. Crash had occasionally featured cassettes on the cover, but began to lag in circulation. It was relaunched that June with a free cover-mounted cassette with a number of complete games, which continued as a regular feature. This came at the expense of page count and editorial content, both of which were reduced. Kean was annoyed by having to put tapes on the cover to keep up with the competition, as it increased costs and obscured Frey's cover artwork.
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Crash (magazine)
Crash, stylized as CRASH, is a magazine dedicated to the ZX Spectrum home computer, primarily focused on games. It was published from 1984 to 1991 by Newsfield Publications Ltd until their liquidation, and then until 1992 by Europress. It was relaunched as a quarterly A5 magazine in December 2020 with the backing of the original founders.
The magazine was launched to cater for the booming Spectrum games market. It was immediately popular owing to its quality of writing and distinctive, though occasionally controversial, artwork created by Oliver Frey. By 1986 it had become the biggest-selling British computer magazine with over 100,000 copies sold monthly, but struggled towards the end of the decade after other magazines put cassettes of games on the front cover. In the 2010s, a number of retrospective issues were created via a kickstarter campaign leading to the new publication by Fusion Retro.
Crash was launched in 1983 in Ludlow, Shropshire by Roger Kean, Oliver Frey and Franco Frey. The trio had met the previous year when they were working for newspaper publisher Alan Purnell, learning how to write and produce a magazine from scratch. Franco Frey had worked for an electronics company, and had been asked by one of his business contacts if could get hold of video games. Kean remembers that "The High Street was ignorant of computer games" and they wanted to source titles and sell them. They set up a mail order catalogue called Crash Micro Games Action and advertised in contemporary computer magazines such as Computer and Video Games. It was immediately successful, so by late 1983, they decided to launch a dedicated magazine, forming the company Newsfield to do so. Kean and Oliver Frey wanted a catchy title for the magazine, choosing "Crash" after J. G. Ballard's novel of the same name.
Though he had regularly played video games throughout the 1970s, the middle-aged Kean realised that the target market for the magazine was teenagers and young men, and the writing needed to accommodate this. Consequently, he hired teenage staff writer Matthew Uffindel and the pair recruited local schoolchildren to review the games, including Ben Stone and Robin Candy. To produce screenshots, a camera was set up to directly capture the television set or monitor that the Spectrum was plugged into. The film was then processed in-house, printed and delivered to a local print shop to prepare the final page.
The first issue was intended to be published in November 1983, in time for the pre-Christmas trade, but owing to a conflict with retailers WH Smith it was published in February the following year. The magazine maintained focus squarely on Spectrum gaming. It was an instant hit thanks to Oliver Frey's artwork and Kean's writing, assisted by Uffindel. Kean and the Frey brothers would continue to be involved with the magazine throughout its lifetime.
Reviewers would give their direct opinions on whether a game was good or not, regardless of advertising or any pressure from software houses. Though publishers sometimes tried to bribe the magazine editors to give games good reviews, the children would not do that, and once gave a game a low score of 9%. This honesty gave Crash a good reputation and made it highly influential in the games industry. If a game was awarded a "Crash Smash" (an overall rating of 90% or above), the industry believed it was genuinely good and it would sell well. The logo was used in advertisements for games, big and small. Notable Crash Smashes included Jet Set Willy, Sabre Wulf and Head over Heels. In 1986, Gremlin Graphics published a compilation, Four Crash Smashes, which featured Spy Hunter, Alien 8, Dun Darach and Night Gunner.
In October 1986, Crash reported sales of over 100,000 copies. Its ABC figure of 101,483 copies a month for the period of January to June were claimed by the magazine to be higher than any other British computer magazine.
By 1989, rival Spectrum magazine Your Sinclair regularly came with a free cassette attached to the cover that contained a complete game and various demos. Crash had occasionally featured cassettes on the cover, but began to lag in circulation. It was relaunched that June with a free cover-mounted cassette with a number of complete games, which continued as a regular feature. This came at the expense of page count and editorial content, both of which were reduced. Kean was annoyed by having to put tapes on the cover to keep up with the competition, as it increased costs and obscured Frey's cover artwork.