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Create Music Group
Create Music Group, formerly known as CreateTV, is an independent American music distribution, publishing, and data analytics company founded in 2015 by Jonathan Strauss and Alexandre Williams. The company is headquartered in Los Angeles, California. The company provides music distribution, rights management and music publishing.
Create Music Group was founded in early 2015 as CreateTV by CEO Jonathan Strauss, COO Alexandre Williams, CBO Wayne Hampton. Strauss invested $1 million into the company and later raised a seed round of $2.25 million in exchange for a minority share. The company began by collecting unclaimed revenue for EDM and hip hop artists on YouTube. As of January 2019[update], Create Music Group monetizes approximately 9 billion streams a month.
In June 2016, Create Music Group, then named CreateTV, acquired Label Engine, a label distributor founded in 2008 that Williams had previously worked for. The company distributes for clients such as Insomniac Records, YNW Melly and 6ix9ine. The company also acquired Flighthouse, a digital media brand.
In 2018, Create Music Group announced the launch of its music publishing division with the signing of 6ix9ine.
In 2020, Create Music Group was listed by Inc. Magazine at the top of their Inc. 5000 Series: California, as one of the fastest growing private companies in the state, and also Inc. 5000, as one of the second fastest growing company in the United States.
Following the launch of their publishing division, Create Music Group distributed 6ix9ine's Dummy Boy album after the release was leaked. They also released "Gooba", 6ix9ine's first single after being released from prison. The label scored its first Billboard Hot 100 number one with 6ix9ine and Nicki Minaj's "Trollz".
In the 2020s, Create Music Group executed a series of strategic acquisitions, beginning in late 2021 with Mumbai-based YouTube Enterprise partner Nirvana Digital. As part of this acquisition, Nirvana co-founder Manu Kaushish joined Create’s executive team as President, India to lead expansion into India and international music markets. Create's expansion continued with the purchase of viral marketing agency VRTCL in mid-2022, the acquisition of Music For Pets in 2023, and a 50% stake in British-based electronic music label: Enhanced Music in December 2024.
2025 also saw a large string of acquisitions made by the company starting with the discography of Canadian producer and DJ Deadmau5 and the catalogue of his record label, Mau5trap on March 4th, !K7 Music in April 2025, the Canadian electronic music label Monstercat on May 6th, and Cr2 Holdings Group in December 2025, bringing the UK-based dance label Cr2 Records, MBMB Publishing, and the music education platform Sample Tools by Cr2 under its ownership. As part of the acquisition, Cr2 founder Mark Brown remained with the company as President, while financial terms of the deal were not disclosed.
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Create Music Group
Create Music Group, formerly known as CreateTV, is an independent American music distribution, publishing, and data analytics company founded in 2015 by Jonathan Strauss and Alexandre Williams. The company is headquartered in Los Angeles, California. The company provides music distribution, rights management and music publishing.
Create Music Group was founded in early 2015 as CreateTV by CEO Jonathan Strauss, COO Alexandre Williams, CBO Wayne Hampton. Strauss invested $1 million into the company and later raised a seed round of $2.25 million in exchange for a minority share. The company began by collecting unclaimed revenue for EDM and hip hop artists on YouTube. As of January 2019[update], Create Music Group monetizes approximately 9 billion streams a month.
In June 2016, Create Music Group, then named CreateTV, acquired Label Engine, a label distributor founded in 2008 that Williams had previously worked for. The company distributes for clients such as Insomniac Records, YNW Melly and 6ix9ine. The company also acquired Flighthouse, a digital media brand.
In 2018, Create Music Group announced the launch of its music publishing division with the signing of 6ix9ine.
In 2020, Create Music Group was listed by Inc. Magazine at the top of their Inc. 5000 Series: California, as one of the fastest growing private companies in the state, and also Inc. 5000, as one of the second fastest growing company in the United States.
Following the launch of their publishing division, Create Music Group distributed 6ix9ine's Dummy Boy album after the release was leaked. They also released "Gooba", 6ix9ine's first single after being released from prison. The label scored its first Billboard Hot 100 number one with 6ix9ine and Nicki Minaj's "Trollz".
In the 2020s, Create Music Group executed a series of strategic acquisitions, beginning in late 2021 with Mumbai-based YouTube Enterprise partner Nirvana Digital. As part of this acquisition, Nirvana co-founder Manu Kaushish joined Create’s executive team as President, India to lead expansion into India and international music markets. Create's expansion continued with the purchase of viral marketing agency VRTCL in mid-2022, the acquisition of Music For Pets in 2023, and a 50% stake in British-based electronic music label: Enhanced Music in December 2024.
2025 also saw a large string of acquisitions made by the company starting with the discography of Canadian producer and DJ Deadmau5 and the catalogue of his record label, Mau5trap on March 4th, !K7 Music in April 2025, the Canadian electronic music label Monstercat on May 6th, and Cr2 Holdings Group in December 2025, bringing the UK-based dance label Cr2 Records, MBMB Publishing, and the music education platform Sample Tools by Cr2 under its ownership. As part of the acquisition, Cr2 founder Mark Brown remained with the company as President, while financial terms of the deal were not disclosed.