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Crunch Fitness
Crunch Fitness is a US-based brand of over 500 franchised and corporate owned fitness clubs located in the United States, Puerto Rico, Canada, Spain, Portugal, Costa Rica, and Australia. Founded by Doug Levine in 1989, its current Worldwide CEO is Jim Rowley.
Crunch was founded in NYC's Greenwich Village in 1989 by Doug Levine, a former stockbroker. Crunch began as a fitness studio in a small basement. Levine came up with the "No Judgments" philosophy to remove the intimidation factor from going to the gym as well as combining this model with entertainment and diverse offerings, keeping members inspired to work out. The clubs became successful by appealing to young upscale members and by selling logo merchandise.
On May 6, 2009, Crunch filed for Chapter 11 bankruptcy in the United States.
The gym's model began as a welcoming place for diverse groups of people to get fit, focusing on group workouts and combining entertainment with exercise. Crunch began franchising in 2010. The first franchise location was Crunch Norwalk (Connecticut). In 2019, Crunch had 1.5 million members across 325 gyms in 30 States, Puerto Rico, Australia, Spain, and Canada.
While many chains struggled during the pandemic, Crunch Fitness held its footing by offering virtual classes via Crunch Live, said CEO Ben Midgley. Before the pandemic, he said that Crunch Live was available only to top-tier members, but it was rolled out to all members during the health crisis. Participation jumped 150% to about 100,000 workouts daily by July 2020. When clubs started to reopen, that number declined. The chain opened 40 clubs during the pandemic, including two Long Island sites, and systemwide membership was up 31% compared to pre-pandemic levels in February 2020.
In February 2022, Crunch opened its 400th location in San Angelo, Texas. Also in February, Crunch launched "Strengthened by Heroes", a military-based employment initiative.
In June 2022, Crunch celebrated reaching the 2 million member mark.
Following the success of Crunch Live, the company introduced a new streaming online workout platform called Crunch+. This new platform hosts hundreds of on-demand workouts, live-streamed workouts, and includes a web browser version, along with native iOS, tvOS, Android, Amazon Fire, and Android TV apps. After piloting in late 2022, the platform launched globally in February 2023.
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Crunch Fitness
Crunch Fitness is a US-based brand of over 500 franchised and corporate owned fitness clubs located in the United States, Puerto Rico, Canada, Spain, Portugal, Costa Rica, and Australia. Founded by Doug Levine in 1989, its current Worldwide CEO is Jim Rowley.
Crunch was founded in NYC's Greenwich Village in 1989 by Doug Levine, a former stockbroker. Crunch began as a fitness studio in a small basement. Levine came up with the "No Judgments" philosophy to remove the intimidation factor from going to the gym as well as combining this model with entertainment and diverse offerings, keeping members inspired to work out. The clubs became successful by appealing to young upscale members and by selling logo merchandise.
On May 6, 2009, Crunch filed for Chapter 11 bankruptcy in the United States.
The gym's model began as a welcoming place for diverse groups of people to get fit, focusing on group workouts and combining entertainment with exercise. Crunch began franchising in 2010. The first franchise location was Crunch Norwalk (Connecticut). In 2019, Crunch had 1.5 million members across 325 gyms in 30 States, Puerto Rico, Australia, Spain, and Canada.
While many chains struggled during the pandemic, Crunch Fitness held its footing by offering virtual classes via Crunch Live, said CEO Ben Midgley. Before the pandemic, he said that Crunch Live was available only to top-tier members, but it was rolled out to all members during the health crisis. Participation jumped 150% to about 100,000 workouts daily by July 2020. When clubs started to reopen, that number declined. The chain opened 40 clubs during the pandemic, including two Long Island sites, and systemwide membership was up 31% compared to pre-pandemic levels in February 2020.
In February 2022, Crunch opened its 400th location in San Angelo, Texas. Also in February, Crunch launched "Strengthened by Heroes", a military-based employment initiative.
In June 2022, Crunch celebrated reaching the 2 million member mark.
Following the success of Crunch Live, the company introduced a new streaming online workout platform called Crunch+. This new platform hosts hundreds of on-demand workouts, live-streamed workouts, and includes a web browser version, along with native iOS, tvOS, Android, Amazon Fire, and Android TV apps. After piloting in late 2022, the platform launched globally in February 2023.