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Dagbladet

Dagbladet (English: The Daily Magazine) is one of Norway's largest newspapers. It is published in the tabloid format. It has[timeframe?] 1,400,000 daily readers on mobile, web and paper. Dagbladet is considered the main liberal newspaper of Norway, with a generally liberal progressive editorial outlook, associated with Scandinavian cultural radicalism.[citation needed]

The paper edition had a circulation of 46,250 copies in 2016, down from a peak of 228,834 in 1994. The editor-in-chief is Frode Hansen, the political editor is Lars Helle, the news editor is Jan Thomas Holmlund.

Dagbladet is published six days a week. It includes the magazine supplement Magasinet every Saturday. Part of the daily tabloid is available at Dagbladet.no, and more articles can be accessed through a paywall. The daily readership of Dagbladet's online tabloid was 1.24 million in 2016. Dagbladet online has received widespread criticism for their unprecedented use of clickbait headlines. This in turn has been speculated to be a reason why their reach has seen a regression in recent years.

Dagbladet was founded in 1869 by Anthon Bang. Hagbard Emanuel Berner served as its first editor in chief and the first issue was published on 2 January 1869. From 1884 to 1977, the newspaper was affiliated to the Liberal party (Venstre). Since 1977, it has officially been politically neutral, though it has kept its position as a liberal newspaper, also incorporating some culturally radical stands in issues like the language struggle, church policies, feminism, intimate relationship, criminal care, etc. The newspaper was in 1972 against Norway joining the EU, but had changed to pro in 1994. During the German occupation of Norway the editor of Dagbladet, Einar Skavlan, was arrested in April 1942 due to the paper's liberal stance and loyalty to the King.

Dagbladet has played an important role in development of new editorial products in Norway. In 1990, the newspaper was the first in Norway to publish a Sunday edition in more than 70 years, and in 1995, it became the first of the major Norwegian newspapers with an online edition. In 2007 it had a circulation of 204,850 copies. The actual first newspaper was a regional paper called Brønnøysunds Avis. Over the past few years, Dagbladet has had success with the Saturday supplement Magasinet, which reaches 25.3% of the adult population of Norway.

Due to the declining of daily circulation, the newspaper has reduced the number of workers the last couple of years by a few hundred. Because of this, the newspaper focused more on "simpler news", but recent years, the newspaper has chosen an editorial direction on hard news.[citation needed]

Dagbladet was previously owned by the privately held company Berner Gruppen. Jens P. Heyerdahl was the largest owner and had effective control through several different companies. DB Medialab AS also owned 50% of the Norwegian web portal and ISP start.no and ran the online community Blink from 2002 to 2011.

In June 2013, Dagbladet with online products was sold from Berner Gruppen to Aller Media for reportedly about 300 million Norwegian kroner. As of 2016, 99% of the shares of Dagbladet AS are formally owned by Berner Media Holding AS, which in turn is 100% owned by Aller Media. The remaining 1% of Dagbladet AS is owned by the foundation Dagbladets Stiftelse.

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