Dagrofa

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Dagrofa A/S is a Danish retail company with a market share of around 20% in Denmark as of 2008.^[3] The company controls distribution to franchise stores operating under the SPAR and Meny brands in Denmark^[4] and owns 43 stores.^[1]

Key Information

Company type	Private
Industry	Retail, Logistics, Catering
Predecessors	Dagros A/S, Brdr. Justesen A/S
Founded	1983
Headquarters	Ringsted , Denmark
Area served	Denmark, Greenland
Key people	Tomas Pietrangeli
Brands	Meny SPAR Min Købmand [da] Let-Køb [da]
Revenue	19,628 million DKK[1][2] (2014)
Operating income	-285 million DKK[1] (2014)
Net income	-272 million DKK[1] (2014)
Total assets	5,323 million DKK[1] (2014)
Owner	NorgesGruppen (49%) / KFI Erhvervsdrivende Fond (41.5%) / Franchiseholders (9.3%)
Number of employees	4266[1] (2014)
Subsidiaries	Dagrofa Logistik a/s Catering Engros Dagrofa S-Engros
Website	www.dagrofa.dk
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In 2013, NorgesGruppen bought a 49% share in Dagrofa from Skandinavisk Holding (owner of Scandinavian Tobacco Group).^[5]

In April 2017 Dagrofa announced that all Kiwi stores in Denmark would close. 30 stores will continue under the SPAR or Meny brand. ^[6]

From 2012 to 2020, Dagrofa recorded losses every year. In 2021, revenue returned to a positive DKK 57 million (7.66 million euros).^[7]

1. ^ ^{a b c d e f} "Årsrapport 2014" (PDF). Dagrofa. Archived from the original (PDF) on 2016-03-04.
2. ^ "DENMARK: DAGROFA LOSSES DEEPEN & DANSK'S HYPERMARKET CONCEPT". IGD Retail Analysis. 14 April 2015.
3. ^ "Dagrofas årsrapport 2007/2008" (PDF). Archived from the original (PDF) on 2011-07-19.
4. ^ Johan Rimer Hansen (1 October 2015). "Hårdt trængte Dagrofa skærer fra i detail-satning". Børsen. Archived from the original on 8 July 2017. Retrieved 28 February 2016.
5. ^ Askew, Katy (24 January 2013). "DENMARK: Norgesgruppen tie-up with Dagrofa to boost efficiency". Just-Food.
6. ^ "Discountkæden KIWI lukker i Danmark" [The discount chain KIWI closes in Denmark] (PDF) (Press release) (in Danish). 2017-04-28. Retrieved 2017-04-28.^{[permanent dead link]}
7. ^ "Denmark's Dagrofa Returns To Profit After Eight Years". ESM Magazine. 2022-04-05. Retrieved 2024-02-10.

• "Dagrofa i dag". Dagrofa. Archived from the original on 2016-02-24.

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