David Lauren

David Lauren (born 1971) is an American businessman. He is the middle child and younger son of designer Ralph Lauren, and is married to Lauren Bush.

Lauren was born in 1971 to Ricky Ann (née Loew-Beer) and designer Ralph Lauren. His maternal heritage includes Jewish and Catholic immigrant roots from Austria. He has an older brother and a younger sister, Dylan Lauren.^{[citation needed]} Lauren studied political science at Duke University, where he founded Swing, a lifestyle magazine for Generation X that was later published by Hachette Filipacchi Médias.

Lauren is currently Chief Innovation Officer, Strategic Advisor to the CEO, Head of the Ralph Lauren Foundation, and Vice Chairman of the Board.

He previously served as Executive Vice President, Global Advertising and Marketing at Ralph Lauren Corporation, overseeing marketing campaigns and communications.^{[citation needed]}

In 2000, Lauren led the launch of RalphLauren.com and the Ralph Lauren Media division, coining the concept "merchan‑tainment" – a blend of merchandising and entertainment.

He is credited with initiating mobile applications, the Rugby Ralph Lauren brand, and partnerships with Olympic teams.^{[citation needed]}

He was named "Marketer of the Year" by Daily News Record in 2007, though the original citation is now unavailable.^{[citation needed]}

He joined the Ralph Lauren Corporation board of directors in 2013.^{[citation needed]}