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The CW Daytime
The CW Daytime was the unofficial branding for an afternoon programming block that was broadcast on The CW. It was originally branded as Daytime WB, which aired on one of its predecessors, The WB, from January 2, 2006 to September 15, 2006. The CW programmed the block from September 18, 2006
Officially, the network preferred affiliates to air the program featured from 3:00 p.m. to 4:00 p.m. in each time zone, though some affiliates aired it in differing timeslots, mainly stations with much more successful afternoon schedules with other programming which found The CW's hour stunted their ratings. The CW Plus stations in the Central and Mountain Time Zones also aired the show an hour earlier or later, depending on the local time zone.
In the fall of 2021, The CW expanded to a seven-night-a-week schedule with the addition of two hours on Saturday evenings. In exchange, the network kept its weekday hour while the weekday hour of programming to its affiliates, ending a combined 26-year commitment between The WB and The CW to daytime programming.
The CW Daytime originated as a block on The WB called Daytime WB, which launched on January 2, 2006. The block's creation traces back to the former holder of its timeslot, Kids' WB, which began sharing several of its programs with the animation-oriented Cartoon Network following the Turner Broadcasting System's 1996 merger with Time Warner. Cartoon Network soon began to compete in-house with their Toonami block, and later, Miguzi in 2004. Additional competition in the afternoon timeslot from Viacom's Nickelodeon and Disney Channel soon pushed out Kids' WB's prime broadcast competitor, Fox Kids, from weekdays, and the complications of broadcast regulations on children's programming soon had netlet stations pushing for different options to retain advertising revenue, including from The WB. This mainly included broad-appeal programming such as talk shows and sitcom reruns, and The WB's affiliate base began agitating to move away from weekday children's programming.
On May 31, 2005, The WB announced the discontinuation of Kids' WB's weekday block effective at the end of the year on December 31. Kids' WB continued to air weekdays after this, but with a more obvious push of its existing audience towards Miguzi and the Saturday morning Kids' WB lineup during the transition. After Daytime WB premiered, Kids' WB's Saturday block was expanded by one hour, running from 7:00 a.m. to noon in all time zones.
The block moved to The CW, which replaced The WB in after its rival network UPN merged with them on September 18, 2006, under the unofficial brand The CW Daytime. On-air promotions for the afternoon block (which aired quite rarely) did not refer to the block by a formal brand name. The only description given by the network's website in the past was that it was a "Monday-Friday afternoon block from 3:00 p.m. to 5:00 p.m. (ET/PT)".
In the 2010s, the majority of The CW's stations aired NBCUniversal-syndicated talk shows such as The Steve Wilkos Show and Maury during daytime hours outside of Jerry Springer, along with court shows and other talk programming from other distributors. After around 2010, The CW's website and social media channels made no mention of The CW Daytime in any form, and outside of promos distributed to the network's affiliates and occasional network promotions in primetime (usually only at the start of the television season), the responsibilities and burden of promotion were largely held by the producers of the program featured in the timeslot. It was effectively a minor, yet compulsory element of the network's schedule for affiliates to carry. The programs were also never available through The CW's website or apps for later streaming.
Starting in the fall of 2008, Warner Bros. Domestic Television Distribution began holding the program responsibilities for the block. At that point, when Toonzai block premiered, 4Kids broadcast an annual preview special prior to the launch of the new schedule in September. The debut of Kamen Rider: Dragon Knight from the CW4Kids block aired in early September 2009 to promote the series. Another preview special aired in 2010 upon the rename of the block to Toonzai, as well as the pilot for Tai Chi Chasers in 2011.
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The CW Daytime AI simulator
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The CW Daytime
The CW Daytime was the unofficial branding for an afternoon programming block that was broadcast on The CW. It was originally branded as Daytime WB, which aired on one of its predecessors, The WB, from January 2, 2006 to September 15, 2006. The CW programmed the block from September 18, 2006
Officially, the network preferred affiliates to air the program featured from 3:00 p.m. to 4:00 p.m. in each time zone, though some affiliates aired it in differing timeslots, mainly stations with much more successful afternoon schedules with other programming which found The CW's hour stunted their ratings. The CW Plus stations in the Central and Mountain Time Zones also aired the show an hour earlier or later, depending on the local time zone.
In the fall of 2021, The CW expanded to a seven-night-a-week schedule with the addition of two hours on Saturday evenings. In exchange, the network kept its weekday hour while the weekday hour of programming to its affiliates, ending a combined 26-year commitment between The WB and The CW to daytime programming.
The CW Daytime originated as a block on The WB called Daytime WB, which launched on January 2, 2006. The block's creation traces back to the former holder of its timeslot, Kids' WB, which began sharing several of its programs with the animation-oriented Cartoon Network following the Turner Broadcasting System's 1996 merger with Time Warner. Cartoon Network soon began to compete in-house with their Toonami block, and later, Miguzi in 2004. Additional competition in the afternoon timeslot from Viacom's Nickelodeon and Disney Channel soon pushed out Kids' WB's prime broadcast competitor, Fox Kids, from weekdays, and the complications of broadcast regulations on children's programming soon had netlet stations pushing for different options to retain advertising revenue, including from The WB. This mainly included broad-appeal programming such as talk shows and sitcom reruns, and The WB's affiliate base began agitating to move away from weekday children's programming.
On May 31, 2005, The WB announced the discontinuation of Kids' WB's weekday block effective at the end of the year on December 31. Kids' WB continued to air weekdays after this, but with a more obvious push of its existing audience towards Miguzi and the Saturday morning Kids' WB lineup during the transition. After Daytime WB premiered, Kids' WB's Saturday block was expanded by one hour, running from 7:00 a.m. to noon in all time zones.
The block moved to The CW, which replaced The WB in after its rival network UPN merged with them on September 18, 2006, under the unofficial brand The CW Daytime. On-air promotions for the afternoon block (which aired quite rarely) did not refer to the block by a formal brand name. The only description given by the network's website in the past was that it was a "Monday-Friday afternoon block from 3:00 p.m. to 5:00 p.m. (ET/PT)".
In the 2010s, the majority of The CW's stations aired NBCUniversal-syndicated talk shows such as The Steve Wilkos Show and Maury during daytime hours outside of Jerry Springer, along with court shows and other talk programming from other distributors. After around 2010, The CW's website and social media channels made no mention of The CW Daytime in any form, and outside of promos distributed to the network's affiliates and occasional network promotions in primetime (usually only at the start of the television season), the responsibilities and burden of promotion were largely held by the producers of the program featured in the timeslot. It was effectively a minor, yet compulsory element of the network's schedule for affiliates to carry. The programs were also never available through The CW's website or apps for later streaming.
Starting in the fall of 2008, Warner Bros. Domestic Television Distribution began holding the program responsibilities for the block. At that point, when Toonzai block premiered, 4Kids broadcast an annual preview special prior to the launch of the new schedule in September. The debut of Kamen Rider: Dragon Knight from the CW4Kids block aired in early September 2009 to promote the series. Another preview special aired in 2010 upon the rename of the block to Toonzai, as well as the pilot for Tai Chi Chasers in 2011.