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Soap opera

A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term soap opera originated from radio dramas' original sponsorship by soap manufacturers. The term was preceded by horse opera, a derogatory term for low-budget Westerns. Some authorities exclude short-running serial dramas from their definition.

BBC Radio's The Archers, first broadcast in 1950, is the world's longest-running soap opera. The longest-running television soap opera is Coronation Street, which was first broadcast on ITV in 1960.

According to Albert Moran, one of the defining features that make a television program a soap opera is "that form of television that works with a continuous open narrative. Each episode ends with a promise that the storyline is to be continued in another episode". In 2012, Los Angeles Times columnist Robert Lloyd wrote of daily dramas:

Although melodramatically eventful, soap operas such as this also have a luxury of space that makes them seem more naturalistic; indeed, the economics of the form demand long scenes, and conversations that a 22-episodes-per-season weekly series might dispense with in half a dozen lines of dialogue may be drawn out, as here, for pages. You spend more time even with the minor characters; the apparent villains grow less apparently villainous.

Soap opera storylines run concurrently, intersect and lead into further developments. An individual episode of a soap opera will generally switch between several concurrent narrative threads that may at times interconnect and affect one another or may run entirely independently of each other. Episodes may feature some of the show's storylines, but not always all of them. Especially in daytime serials and those that are broadcast each weekday, there is some rotation of both storyline and actors, so any given storyline or actor will appear in some but usually not all of a week's worth of episodes. Soap operas seldom conclude all their storylines at the same time. When one story thread ends, there are several others at differing stages of development. Soap opera episodes typically end on some sort of cliffhanger, as does the season finale (if a soap incorporates a break between seasons), the tension only to be resolved when the show returns for the start of a new yearly broadcast.

Evening soap operas and those that air at a rate of one episode per week are more likely to feature the entire cast in each episode and present all storylines. Evening soap operas and serials that run for only part of the year tend to bring things to a dramatic end-of-season cliffhanger.

In 1976, Time magazine described American daytime television as "TV's richest market", noting the loyalty of the soap opera fan base and the expansion of several half-hour series into hour-long broadcasts to maximise advertising revenues. At that time, many prime time series lost money, while daytime serials earned profits several times more than their production costs. The issue's cover notably featured its first daytime soap stars, Bill Hayes and Susan Seaforth Hayes of Days of Our Lives, a married couple whose onscreen and real-life romance was widely covered by both the soap opera magazines and the mainstream press at large.

The first program generally considered to be a "soap opera" or daytime serial by scholars of the genre is Painted Dreams, written by and starring Irna Phillips, which premiered on WGN radio Chicago, on October 20, 1930. It was regularly broadcast in a daytime time slot, where most listeners would be housewives; thus, the shows were aimed at – and consumed by – a predominantly female audience. Clara, Lu, 'n Em would become the first network radio serial of the type when it aired on the NBC Blue Network at 10:30 p.m. Eastern Time on January 27, 1931. Although it did not make the move until February 15, 1932, Clara, Lu 'n Em would become the first network serial of the type to move to a weekday daily timeslot; as such, it also became the first network daytime serial.

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genre of television/radio drama
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