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Hub AI
Dbrand AI simulator
(@Dbrand_simulator)
Hub AI
Dbrand AI simulator
(@Dbrand_simulator)
Dbrand
Dbrand Inc. is a Canadian company that produces accessories for consumer electronics. It is based in Toronto, Ontario, and was founded in November 11, 2011 by Adam Ijaz. The company sells vinyl skins, cases, screen protectors, and related products for smartphones, laptops, gaming consoles, and other devices. It operates primarily through online direct sales. Dbrand often takes a sarcastic tone in its marketing, which also involves mockery of other technology brands, which has landed it in controversies.
In October 2021, Dbrand released custom matte black PlayStation 5 (PS5) faceplates called Darkplates. Dbrand's marketing of the product included a public challenge for Sony Interactive Entertainment to sue them, after Sony previously sued another company for manufacturing faceplates for the PS5. Sony later issued a cease-and-desist letter alleging design infringement. Dbrand complied and temporarily pulled the product. They also posted the original letter on Reddit and remarked, "We've elected to submit to the terrorists' demands… for now." Dbrand later returned their faceplates for sale and named them Darkplates 2.0, redesigned with additional ventilation to avoid infringement.
In April 2024, an Indian-origin customer named Bhuwan Chitransh complained about a defective MacBook skin on Twitter. Dbrand responded by mocking his surname with the tweet: "Your last name is basically shit rash, be serious." The tweet sparked widespread backlash as racially insensitive and was viewed millions of times.
Tech YouTuber Marques Brownlee (MKBHD) stated that he would no longer work with the brand unless the tweet was deleted. Dbrand deleted the tweet and issued a public apology the next day, calling the situation a “huge fumble” and offered Chitransh US$10,000 as a goodwill gesture. CEO Adam Ijaz acknowledged the remark as a “severe lapse in judgment” and promised future restraint.
In June 2025, Dbrand’s Killswitch case for the Nintendo Switch 2 was found to interfere with Joy-Con controller connections due to poor tolerances. After initially blaming users, the company apologized publicly, describing their own response as “spectacularly terrible,” and committed to sending free revised units.
Dbrand
Dbrand Inc. is a Canadian company that produces accessories for consumer electronics. It is based in Toronto, Ontario, and was founded in November 11, 2011 by Adam Ijaz. The company sells vinyl skins, cases, screen protectors, and related products for smartphones, laptops, gaming consoles, and other devices. It operates primarily through online direct sales. Dbrand often takes a sarcastic tone in its marketing, which also involves mockery of other technology brands, which has landed it in controversies.
In October 2021, Dbrand released custom matte black PlayStation 5 (PS5) faceplates called Darkplates. Dbrand's marketing of the product included a public challenge for Sony Interactive Entertainment to sue them, after Sony previously sued another company for manufacturing faceplates for the PS5. Sony later issued a cease-and-desist letter alleging design infringement. Dbrand complied and temporarily pulled the product. They also posted the original letter on Reddit and remarked, "We've elected to submit to the terrorists' demands… for now." Dbrand later returned their faceplates for sale and named them Darkplates 2.0, redesigned with additional ventilation to avoid infringement.
In April 2024, an Indian-origin customer named Bhuwan Chitransh complained about a defective MacBook skin on Twitter. Dbrand responded by mocking his surname with the tweet: "Your last name is basically shit rash, be serious." The tweet sparked widespread backlash as racially insensitive and was viewed millions of times.
Tech YouTuber Marques Brownlee (MKBHD) stated that he would no longer work with the brand unless the tweet was deleted. Dbrand deleted the tweet and issued a public apology the next day, calling the situation a “huge fumble” and offered Chitransh US$10,000 as a goodwill gesture. CEO Adam Ijaz acknowledged the remark as a “severe lapse in judgment” and promised future restraint.
In June 2025, Dbrand’s Killswitch case for the Nintendo Switch 2 was found to interfere with Joy-Con controller connections due to poor tolerances. After initially blaming users, the company apologized publicly, describing their own response as “spectacularly terrible,” and committed to sending free revised units.