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Debonairs Pizza

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Debonairs Pizza

Debonairs Pizza (often referred to as Debonairs) is a South African pizza restaurant franchise, headquartered in Johannesburg. The chain operates 868 outlets across Africa and the United Arab Emirates.

Debonairs was founded in 1991, in the Park Road Spar in Pietermaritzburg. The company was founded by two university students, Craig MacKenzie and Andrew Harvey, who had just R6,000 (~ $320) between them. MacKenzie came up with the idea and business model to found the company following a gap year trip to Los Angeles, while studying at the University of KwaZulu-Natal.

From conception, the restaurant offered free delivery services, and delivery people would wear tuxedos with bowties, as a differentiator.

Subsequent restaurants established were located in Umhlanga and Durban.

In 1996, Steers Group (now Famous Brands) acquired Debonairs, and in 1997, the company opened its first restaurant outside South Africa, in Manzini, Eswatini.

Debonairs began delivering food by vehicle in 1997.

The following year, the chain opened its 60th restaurant (located in Rivonia), and received the SA Franchisor of the Year award from the Franchisee Association of South Africa.

In 1999, Debonairs aired its first TV commercial.

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