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DeeJay TV
DeeJay TV is an Italian music TV channel, opened in 2002 as a music satellite channel, and re-launched in 2009 on digital terrestrial television.
It was bought in 2015 by Discovery Italia, who changed it to a general-entertainment channel and later renamed it to Nove. DeeJay TV reopened in 2018, again on digital terrestrial television.
In 2002, a subsidiary of Gruppo Editoriale L'Espresso launches the music channel Deejay TV on satellite. In its first year, the channel delivered its programming entirely free-to-air. In 2003, an agreement with Sky Italia was signed and Deejay TV became a paid channel, available exclusively on the newly-born platform. From 2007, the channel was made available on cable, still paid, on the TV di Fastweb, Alice Home TV and Infostrada TV platforms.
On 19 October 2009, the national network All Music, acquired in 2004 by Gruppo L'Espresso, ceases its own transmissions. From that date, on its slot, music videos and a promo announcing the birth of a new channel aired. On 1 November 2009, the Deejay TV brand becomes detached from the former paid cannel, officially becoming the new name of All Music. The new owner became All Music S.p.A., a company controlled by Gruppo L'Espresso. On Sky, instead, the extant channel kept its programming intact, adopting, however, a new name: MyDeejay.
From 27 February 2012, the channel started broadcasting in 16:9 widescreen, while from 21 April that same year, the channel moves from free-to-air to free-to-view on satellite, using the Tivùsat system.
On 26 November 2010, with the announcement of the new digital terrestrial channel line-up, the Ministry of Economy and Development granted LCN 9 ti Deejay TV, number that was still dependent on negotiations from TAR and the State Council.
The network, which initially was a music channel, started dedicating only a minimal amount of its schedule to music programming from January 2013; only during Deejay chiama Italia and the afternoon program Occupy Deejay it did actually carry music, but most of the time it aired TV series, movies and its own productions. In the same period there was an increase in home shopping programs in the afternoon as "DMC Shop", which with its half-hour length, started taking slots from othe programs.
From early 2014, the channel suffers a severe decadence and risks the closure due to an economic crisis owing to a lack of advertising revenue, as advertised by radio host Linus in an interview.
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DeeJay TV
DeeJay TV is an Italian music TV channel, opened in 2002 as a music satellite channel, and re-launched in 2009 on digital terrestrial television.
It was bought in 2015 by Discovery Italia, who changed it to a general-entertainment channel and later renamed it to Nove. DeeJay TV reopened in 2018, again on digital terrestrial television.
In 2002, a subsidiary of Gruppo Editoriale L'Espresso launches the music channel Deejay TV on satellite. In its first year, the channel delivered its programming entirely free-to-air. In 2003, an agreement with Sky Italia was signed and Deejay TV became a paid channel, available exclusively on the newly-born platform. From 2007, the channel was made available on cable, still paid, on the TV di Fastweb, Alice Home TV and Infostrada TV platforms.
On 19 October 2009, the national network All Music, acquired in 2004 by Gruppo L'Espresso, ceases its own transmissions. From that date, on its slot, music videos and a promo announcing the birth of a new channel aired. On 1 November 2009, the Deejay TV brand becomes detached from the former paid cannel, officially becoming the new name of All Music. The new owner became All Music S.p.A., a company controlled by Gruppo L'Espresso. On Sky, instead, the extant channel kept its programming intact, adopting, however, a new name: MyDeejay.
From 27 February 2012, the channel started broadcasting in 16:9 widescreen, while from 21 April that same year, the channel moves from free-to-air to free-to-view on satellite, using the Tivùsat system.
On 26 November 2010, with the announcement of the new digital terrestrial channel line-up, the Ministry of Economy and Development granted LCN 9 ti Deejay TV, number that was still dependent on negotiations from TAR and the State Council.
The network, which initially was a music channel, started dedicating only a minimal amount of its schedule to music programming from January 2013; only during Deejay chiama Italia and the afternoon program Occupy Deejay it did actually carry music, but most of the time it aired TV series, movies and its own productions. In the same period there was an increase in home shopping programs in the afternoon as "DMC Shop", which with its half-hour length, started taking slots from othe programs.
From early 2014, the channel suffers a severe decadence and risks the closure due to an economic crisis owing to a lack of advertising revenue, as advertised by radio host Linus in an interview.