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Leaf Group
Leaf Group, formerly Demand Media Inc., was an American content company that operates online brands, including eHow, livestrong.com, and marketplace brands Saatchi Art and Society6. The company provides social media platforms for large company websites and distributes content with social media tools to web outlets. It is commonly known for being a content farm. Demand Media was created in 2006 by a former private equity investor, Shawn Colo, and the former chairman of MySpace, Richard Rosenblatt.
The company employs an algorithm that identifies topics with high advertising potential based on search engine query data and bids on advertising auctions. These topics are typically in the advice and how-to fields. It then commissions freelancers to produce corresponding text or video content. The content is posted on a variety of sites, including YouTube and the company's own sites, such as eHow and livestrong.com.
The company was acquired by Graham Holdings in June 2021 for $323 million. In 2023, the Leaf Group was restructured to become World of Good Brands, separating Leaf’s lifestyle publishing websites – Well+Good, Livestrong, Hunker and OnlyInYourState — from its marketplace businesses, Saatchi Art and Society6. Hunker was sold to Static Media in 2024. A year later Well+Good and Livestrong was sold to Ziff Davis and Only In Your State was sold to Launch Potato. After the sales, the World of Good Brands ceased and all staff in the division were laid off.
Demand Media's Content & Media service offering includes leading online properties that publish content in text, video, photography, and designed visual formats. This content is published across several key categories on eHow.com. It also owns and operates LEAFtv, a lifestyle resource for women that produces short-form how-to videos. Additionally, its studioD business develops and executes content marketing strategies, and creates custom content for third-party brands, agencies and publishers.
Through its Marketplace service offering, Demand Media operates two art and design marketplaces where one can market and sell artworks or designs printed on a variety of products.
Society6.com, which it acquired in June 2013, provides an online commerce platform to sell images or designs on consumer products.
SaatchiArt.com, which it acquired in August 2014, is an online art gallery for the purpose of selling works.
In 2017, Leaf Group acquired Deny Designs, a modern home furnishings company based in Colorado.
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Leaf Group
Leaf Group, formerly Demand Media Inc., was an American content company that operates online brands, including eHow, livestrong.com, and marketplace brands Saatchi Art and Society6. The company provides social media platforms for large company websites and distributes content with social media tools to web outlets. It is commonly known for being a content farm. Demand Media was created in 2006 by a former private equity investor, Shawn Colo, and the former chairman of MySpace, Richard Rosenblatt.
The company employs an algorithm that identifies topics with high advertising potential based on search engine query data and bids on advertising auctions. These topics are typically in the advice and how-to fields. It then commissions freelancers to produce corresponding text or video content. The content is posted on a variety of sites, including YouTube and the company's own sites, such as eHow and livestrong.com.
The company was acquired by Graham Holdings in June 2021 for $323 million. In 2023, the Leaf Group was restructured to become World of Good Brands, separating Leaf’s lifestyle publishing websites – Well+Good, Livestrong, Hunker and OnlyInYourState — from its marketplace businesses, Saatchi Art and Society6. Hunker was sold to Static Media in 2024. A year later Well+Good and Livestrong was sold to Ziff Davis and Only In Your State was sold to Launch Potato. After the sales, the World of Good Brands ceased and all staff in the division were laid off.
Demand Media's Content & Media service offering includes leading online properties that publish content in text, video, photography, and designed visual formats. This content is published across several key categories on eHow.com. It also owns and operates LEAFtv, a lifestyle resource for women that produces short-form how-to videos. Additionally, its studioD business develops and executes content marketing strategies, and creates custom content for third-party brands, agencies and publishers.
Through its Marketplace service offering, Demand Media operates two art and design marketplaces where one can market and sell artworks or designs printed on a variety of products.
Society6.com, which it acquired in June 2013, provides an online commerce platform to sell images or designs on consumer products.
SaatchiArt.com, which it acquired in August 2014, is an online art gallery for the purpose of selling works.
In 2017, Leaf Group acquired Deny Designs, a modern home furnishings company based in Colorado.