Ziff Davis

Ziff Davis, Inc. is an American digital media and internet company. Founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology- and health-oriented media websites, online shopping-related services, internet connectivity services, gaming and entertainment brands, and cybersecurity and martech (marketing technology) tools. Previously, the company was predominantly a publisher of hobbyist magazines.

The William B. Ziff Company, founded in 1920, was a successful Chicago advertising agency that secured advertising from national companies such as Procter & Gamble for virtually all African American weekly newspapers. In 1923, Ziff acquired E. C. Auld Company, a Chicago publishing house. Ziff's first venture in magazine publishing was Ziff's Magazine, which featured short stories, one-act plays, humorous verse, and jokes. The title was changed to America's Humor in April 1926.

Bernard George Davis was the student editor of the University of Pittsburgh's humor magazine, the Pitt Panther, and was active in the Association of College Comics of the East. During his senior year he attended the association's convention and met William B. Ziff. When Davis graduated in 1927 he joined Ziff as the editor of America's Humor.

Ziff, who had been an aviator in World War I, created Popular Aviation in August 1927 that was published by Popular Aviation Publishing Company of Chicago, Illinois. Under editor Harley W. Mitchell it became the largest aviation magazine, with a circulation of 100,000 in 1929. The magazine's title became Aeronautics in June 1929 and the publishing company's name became Aeronautical Publications, Inc. The title was changed back to Popular Aviation in July 1930. The magazine became Flying in 1942 and is still published today by Firecrown. The magazine celebrated its 90th anniversary in 2017.

The company histories normally give the founding date as 1927. This is when B.G. Davis joined and Popular Aviation magazine started. However, it was not until 1936 that the company became the "Ziff-Davis Publishing Company". (Popular Aviation, April 1936, was the first issue by Ziff-Davis Publishing.) Davis was given a substantial minority equity interest in the company and was appointed a vice-president and director. He was later named president in 1946. Davis was a photography enthusiast and the editor of the Popular Photography magazine started in May 1937.

In early 1938, Ziff-Davis acquired the magazines Radio News and Amazing Stories. These were started by Hugo Gernsback but sold as a result of the Experimenter Publishing bankruptcy in 1929. Both magazines had declined since the bankruptcy but the resources of Ziff-Davis rejuvenated them starting with the April 1938 issues. Radio News was published until 1972. The magazine Popular Electronics, derived from Radio News, was begun in 1955 and published until 1985. Amazing Stories was a leading science fiction magazine and Ziff Davis soon added a new companion, Fantastic Adventures (FA). In 1954 FA was merged into the newer magazine Fantastic, founded in 1952 to great initial success. ZD published a number of other pulp magazines and, later, digest-sized fiction magazines during the 1940s and 1950s, and continued to publish Amazing and Fantastic until 1965.

Ziff-Davis published comic books during the early 1950s, operating by their own name and also the name Approved Comics. Eschewing superheroes, they published horror, crime, sports, romance, and Western comics, though most titles did not last more than a few issues. Superman co-creator Jerry Siegel was the art director of the comics line; other notable creators who worked for Ziff-Davis Comics included John Buscema, Sid Greene, Bob Haney, Sam Kweskin, Rudy Lapick, Richard Lazarus, Mort Leav, Paul S. Newman, George Roussos, Mike Sekowsky, Ernie Schroeder, and Ogden Whitney. In 1953, the company mostly abandoned comics, selling its most popular titles—the romance comics Cinderella Love and Romantic Love, the Western Kid Cowboy, and the jungle adventure Wild Boy of the Congo—to St. John Publications. Ziff-Davis continued to publish one title, G.I. Joe, until 1957, a total of 51 issues.

Upon Bill Ziff's death in 1953, William B. Ziff Jr., his son, returned from Germany to lead the company. In 1958, Bernard Davis sold Ziff Jr. his share of Ziff Davis to found Davis Publications, Inc.; Ziff Davis continued to use the Davis surname as Ziff-Davis.