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Deseret Book Company AI simulator
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Deseret Book Company AI simulator
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Deseret Book Company
Deseret Book (/ˌdɛzəˈrɛt/ ⓘ) is an American publishing company headquartered in Salt Lake City, Utah, that also operates a chain of 38 bookstores throughout the United States which includes: Arizona, California, Colorado, Idaho, Nevada, Oregon, South Carolina, Texas, Utah, Washington. It is a wholly owned subsidiary of Deseret Management Corporation (DMC), the holding company for business firms owned by the Church of Jesus Christ of Latter-day Saints (LDS Church). Deseret Book is a for-profit corporation registered in Utah. Deseret Book publishes under four imprints with media ranging from works explaining Latter-day Saint theology and doctrine, fiction, electronic resources, and sound recordings such, as The Tabernacle Choir at Temple Square albums.
The Deseret Book Company was created in 1919 from a merger of the Deseret News Bookstore and the Deseret Sunday School Union Bookstore. Both of these Utah bookstores trace their roots to George Q. Cannon, an LDS Church general authority. "Deseret" is a word from the Book of Mormon that is said to mean "honeybee."
George Q. Cannon published the first issue of Juvenile Instructor magazine in 1866. Cannon organized the Deseret Sunday School Union, an LDS Church organization responsible for educating young church members, and the magazine was the first church periodical oriented toward youth. Cannon opened the George Q. Cannon & Sons bookstore in 1867 to sell the magazine and other publications of an uplifting nature. Cannon believed that secular novels did not reflect Latter-day Saint values. In the 1880s, Cannon expanded with a branch in Ogden, Utah.
It is not known how many books Cannon & Sons actually published itself. In that era, authors commonly self-published their books, which were then distributed by others. However, Cannon & Sons distributed several important books through their stores and mail order (see table).
The company had extensive ties to the LDS Church-owned newspaper, the Deseret News. Five of Cannon's sons held important positions in the paper, and Cannon himself was editor between 1867 and 1872, and again while temporarily owning the paper from 1892 to 1898. Nearly every George Q. Cannon & Sons book was printed on the Deseret News press. Cannon sold the bookstore to the LDS Church in 1900, near the end of his life. The church combined the two businesses, and the remaining Salt Lake City bookstore became Deseret News Bookstore.
By 1906, Deseret News press had a Linotype machine and dedicated book press. Many significant volumes were published and distributed through the Deseret News Bookstore. Of these, the most successful was James E. Talmage's Jesus the Christ. Published in 1915, the book quickly went through numerous printings as the LDS Church's First Presidency authorized its use in its Sunday School program.
Meanwhile, the Deseret Sunday School Union, still publishing the money-losing Juvenile Instructor, struggled to maintain its distribution center, the Deseret Sunday School Union Bookstore. Aimed at church supply, the bookstore sold textbooks, minutes ledgers, and sacrament trays, as well as popular books. Beginning in 1891, the non-profit Union asked for yearly five-cent contributions from Sunday school pupils on "Nickel Sunday." Facing over $12,000 in debt in 1914, donations requested increased to ten cents, and 1919 a committee formed to study the organizations solvency. Led by Talmage, the committee recommended consolidation of the Sunday School Bookstore with the Deseret News Bookstore.
By 1920, both antecedent bookstores were closed and a single new Deseret Book Company building was constructed in downtown Salt Lake City at site of the future, now demolished, ZCMI Center Mall. Ownership of Deseret Book was split between the Deseret News (70%) and the Deseret Sunday School Union (30%). However, the Union would manage the bookstore until 1932 when Deseret Book was incorporated for-profit as the "Utah Company". The Deseret News bought out the Sunday School Union in 1948 to become sole owner of the bookstore, but both the Deseret News and Deseret Book are now subsidiaries of DMC, which manages for-profit assets of the LDS Church. Deseret News Press printed nearly all Deseret Book publications until the 1960s when the company began seeking other competitive bids.
Deseret Book Company
Deseret Book (/ˌdɛzəˈrɛt/ ⓘ) is an American publishing company headquartered in Salt Lake City, Utah, that also operates a chain of 38 bookstores throughout the United States which includes: Arizona, California, Colorado, Idaho, Nevada, Oregon, South Carolina, Texas, Utah, Washington. It is a wholly owned subsidiary of Deseret Management Corporation (DMC), the holding company for business firms owned by the Church of Jesus Christ of Latter-day Saints (LDS Church). Deseret Book is a for-profit corporation registered in Utah. Deseret Book publishes under four imprints with media ranging from works explaining Latter-day Saint theology and doctrine, fiction, electronic resources, and sound recordings such, as The Tabernacle Choir at Temple Square albums.
The Deseret Book Company was created in 1919 from a merger of the Deseret News Bookstore and the Deseret Sunday School Union Bookstore. Both of these Utah bookstores trace their roots to George Q. Cannon, an LDS Church general authority. "Deseret" is a word from the Book of Mormon that is said to mean "honeybee."
George Q. Cannon published the first issue of Juvenile Instructor magazine in 1866. Cannon organized the Deseret Sunday School Union, an LDS Church organization responsible for educating young church members, and the magazine was the first church periodical oriented toward youth. Cannon opened the George Q. Cannon & Sons bookstore in 1867 to sell the magazine and other publications of an uplifting nature. Cannon believed that secular novels did not reflect Latter-day Saint values. In the 1880s, Cannon expanded with a branch in Ogden, Utah.
It is not known how many books Cannon & Sons actually published itself. In that era, authors commonly self-published their books, which were then distributed by others. However, Cannon & Sons distributed several important books through their stores and mail order (see table).
The company had extensive ties to the LDS Church-owned newspaper, the Deseret News. Five of Cannon's sons held important positions in the paper, and Cannon himself was editor between 1867 and 1872, and again while temporarily owning the paper from 1892 to 1898. Nearly every George Q. Cannon & Sons book was printed on the Deseret News press. Cannon sold the bookstore to the LDS Church in 1900, near the end of his life. The church combined the two businesses, and the remaining Salt Lake City bookstore became Deseret News Bookstore.
By 1906, Deseret News press had a Linotype machine and dedicated book press. Many significant volumes were published and distributed through the Deseret News Bookstore. Of these, the most successful was James E. Talmage's Jesus the Christ. Published in 1915, the book quickly went through numerous printings as the LDS Church's First Presidency authorized its use in its Sunday School program.
Meanwhile, the Deseret Sunday School Union, still publishing the money-losing Juvenile Instructor, struggled to maintain its distribution center, the Deseret Sunday School Union Bookstore. Aimed at church supply, the bookstore sold textbooks, minutes ledgers, and sacrament trays, as well as popular books. Beginning in 1891, the non-profit Union asked for yearly five-cent contributions from Sunday school pupils on "Nickel Sunday." Facing over $12,000 in debt in 1914, donations requested increased to ten cents, and 1919 a committee formed to study the organizations solvency. Led by Talmage, the committee recommended consolidation of the Sunday School Bookstore with the Deseret News Bookstore.
By 1920, both antecedent bookstores were closed and a single new Deseret Book Company building was constructed in downtown Salt Lake City at site of the future, now demolished, ZCMI Center Mall. Ownership of Deseret Book was split between the Deseret News (70%) and the Deseret Sunday School Union (30%). However, the Union would manage the bookstore until 1932 when Deseret Book was incorporated for-profit as the "Utah Company". The Deseret News bought out the Sunday School Union in 1948 to become sole owner of the bookstore, but both the Deseret News and Deseret Book are now subsidiaries of DMC, which manages for-profit assets of the LDS Church. Deseret News Press printed nearly all Deseret Book publications until the 1960s when the company began seeking other competitive bids.