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Devsisters
Devsisters Corporation (Korean: 데브시스터즈 주식회사; logo stylized as DEVSISTERS) is a South Korean company focusing on manufacturing and developing mobile entertainment and gaming apps founded in 2007. Currently, Devsisters is widely known as the developer of Cookie Run, using popular instant messaging platforms, such as KakaoTalk and LINE.
Devsisters co-founder and co-CEO Ji-hoon Lee founded the company Extra Standard together with others in 2007 with the goal of developing edutainment software. However, due to the lack of capital, the company found itself doing mostly contract work for big businesses, and Lee decided to abandon that line of business. Up until 2013, Devsisters was described as a start-up founded in 2009, but starting with the company's preparation of going public on the KOSDAQ index, it was established that Extra Standard had been renamed to Moblier Corp. and later to Devsisters.
Operation under the name Moblier began on January 2, 2009, and was led by Ji-hoon Lee (CEO), Se-joong Kim (COO) and Min-woo Ryu (CSO). The name Dev Sisters (as two words) was initially used as a brand name on the company's mobile apps, until it was officially renamed to Devsisters in April 2010.
Moblier was one of the earliest companies in Korea to approach the new iPhone App Store platform after its introduction in July 2008. Because the iPhone was not available in Korea at the time of the company's inception and a game category was not introduced to the Korean App Store until 2011, the company initially targeted an international audience.
In its early days, the company also developed utility and entertainment apps before shifting its focus to the creation of video games due to the success of the early title OvenBreak, which was downloaded more than 10 million times and became ranked as the most popular free app on the App Store in 20 different countries by 2011.
Co-founder and COO Sejoong Kim left the company in January 2010 to found Jellybus. Minwoo Ryu likewise left the company in May 2012. In March 2011, Jongheun Kim joined the company as Co-CEO.
In 2010, Devsisters received its first investment of 1 billion Korean won from Com2Us. Another investment of 4 billion won by Soft Bank Ventures and MVP Capital followed in June 2011. The company started to grow rapidly, from 10 employees to 52 within one year, and by June 2012, the company had 64 employees. Despite the investments and increased staff, Devsisters could not repeat the success of OvenBreak between 2010 and 2012. The Bell named Devsisters as an example of a mobile game developer where investments had not paid off. By 2013, the company was described as a team of merely 12 members.
Only after shifting its focus onto the Korean market, Devsisters saw its biggest success yet with Cookie Run, a spiritual successor to the OvenBreak series released on April 2, 2013, via the messaging app Kakao Talk. It became the #1 top-grossing game on Google Play and #6 top-grossing game on the App Store in May that year, which caused Devsisters to rank #10 among "Top Publishers by Monthly Game Revenue" worldwide on Google Play, according to the Website App Annie. Within 12 weeks, the game was downloaded 10 million times as the seventh game to reach that number on Kakao Game. By April 2014, the number of downloads had grown to 20 million in Korea alone. With Cookie Run, Devsisters generated 61.7 billion Korean won in annual sales and 22.3 billion won in net profits in 2013.
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Devsisters
Devsisters Corporation (Korean: 데브시스터즈 주식회사; logo stylized as DEVSISTERS) is a South Korean company focusing on manufacturing and developing mobile entertainment and gaming apps founded in 2007. Currently, Devsisters is widely known as the developer of Cookie Run, using popular instant messaging platforms, such as KakaoTalk and LINE.
Devsisters co-founder and co-CEO Ji-hoon Lee founded the company Extra Standard together with others in 2007 with the goal of developing edutainment software. However, due to the lack of capital, the company found itself doing mostly contract work for big businesses, and Lee decided to abandon that line of business. Up until 2013, Devsisters was described as a start-up founded in 2009, but starting with the company's preparation of going public on the KOSDAQ index, it was established that Extra Standard had been renamed to Moblier Corp. and later to Devsisters.
Operation under the name Moblier began on January 2, 2009, and was led by Ji-hoon Lee (CEO), Se-joong Kim (COO) and Min-woo Ryu (CSO). The name Dev Sisters (as two words) was initially used as a brand name on the company's mobile apps, until it was officially renamed to Devsisters in April 2010.
Moblier was one of the earliest companies in Korea to approach the new iPhone App Store platform after its introduction in July 2008. Because the iPhone was not available in Korea at the time of the company's inception and a game category was not introduced to the Korean App Store until 2011, the company initially targeted an international audience.
In its early days, the company also developed utility and entertainment apps before shifting its focus to the creation of video games due to the success of the early title OvenBreak, which was downloaded more than 10 million times and became ranked as the most popular free app on the App Store in 20 different countries by 2011.
Co-founder and COO Sejoong Kim left the company in January 2010 to found Jellybus. Minwoo Ryu likewise left the company in May 2012. In March 2011, Jongheun Kim joined the company as Co-CEO.
In 2010, Devsisters received its first investment of 1 billion Korean won from Com2Us. Another investment of 4 billion won by Soft Bank Ventures and MVP Capital followed in June 2011. The company started to grow rapidly, from 10 employees to 52 within one year, and by June 2012, the company had 64 employees. Despite the investments and increased staff, Devsisters could not repeat the success of OvenBreak between 2010 and 2012. The Bell named Devsisters as an example of a mobile game developer where investments had not paid off. By 2013, the company was described as a team of merely 12 members.
Only after shifting its focus onto the Korean market, Devsisters saw its biggest success yet with Cookie Run, a spiritual successor to the OvenBreak series released on April 2, 2013, via the messaging app Kakao Talk. It became the #1 top-grossing game on Google Play and #6 top-grossing game on the App Store in May that year, which caused Devsisters to rank #10 among "Top Publishers by Monthly Game Revenue" worldwide on Google Play, according to the Website App Annie. Within 12 weeks, the game was downloaded 10 million times as the seventh game to reach that number on Kakao Game. By April 2014, the number of downloads had grown to 20 million in Korea alone. With Cookie Run, Devsisters generated 61.7 billion Korean won in annual sales and 22.3 billion won in net profits in 2013.