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Digg
Digg (stylized in lowercase as digg) is an American social bookmarking news aggregator, with a feed that displays the internet's most popular content (Most Dugg), Newest, Trending, and content that’s "Heating up." It was re-launched in its current form in June 2025.
Originally launched in 2004 by Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson, Digg began as a web platform that allowed people to submit links (especially user generated content) and then let others vote on it, up or down, called digging and burying, respectively. The website became a sensation, amassing millions of users and quickly gained the reputation of being one of Silicon Valley's hottest startups, driving significant traffic to content creators and publishers. After a poorly received redesign in 2010, its audience plummeted and much of its user base migrated to its competitor Reddit. Rose sold the company to Betaworks in 2012 and for more than a decade, the site existed as an editorially driven webpage of curated content.
In 2025, Rose re-purchased Digg with Reddit cofounder Alexis Ohanian and re-launched it as a rebooted version of Digg's news aggregator with digging and burying features restored and the tagline: "The front page of the internet, now with superpowers."
Digg started as an experiment in November 2004 by collaborators Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson. The original design by Dan Ries was free of advertisements. To monetize, the company originally used Google AdSense but switched to MSN adCenter in 2007.
Rose told The Verge that he launched the site because "I thought, well, this would be an improved, more social version of Slashdot. And as being a geek, I kind of wanted to just figure out: Is there something here? Are there nuggets that the editors of Slashdot are overlooking that the masses would come together and vote on and bring to the surface?"
At the time of Digg's launch, there wasn't a way to vote on a piece of content akin to a Like button. Digg's creative director Daniel Burka came up with the idea for a Digg button. "[Burka] picked a really cool color palette — he made it yellow. And we went back and forth on whether it should be an arrow or a thumb. He designed a little thumb, and I didn’t like the way some of the fingers looked, so we redesigned it. We went back and forth a few times there. And we eventually got to this idea of a thumb going up with a number next to it, which, again, I know it sounds simple, but we’ve never seen that before."
Digg allowed users to discover and share web content by submitting links and voting them up ("digg") or down ("bury"). The platform aggregated these votes into dynamic lists of trending content, with voting accessible both on Digg.com and through "digg" buttons embedded on external websites.
Digg underwent several updates in its early years, including the release of Digg v2 in July 2005 with a redesigned interface, friends list, and streamlined voting.
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Digg
Digg (stylized in lowercase as digg) is an American social bookmarking news aggregator, with a feed that displays the internet's most popular content (Most Dugg), Newest, Trending, and content that’s "Heating up." It was re-launched in its current form in June 2025.
Originally launched in 2004 by Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson, Digg began as a web platform that allowed people to submit links (especially user generated content) and then let others vote on it, up or down, called digging and burying, respectively. The website became a sensation, amassing millions of users and quickly gained the reputation of being one of Silicon Valley's hottest startups, driving significant traffic to content creators and publishers. After a poorly received redesign in 2010, its audience plummeted and much of its user base migrated to its competitor Reddit. Rose sold the company to Betaworks in 2012 and for more than a decade, the site existed as an editorially driven webpage of curated content.
In 2025, Rose re-purchased Digg with Reddit cofounder Alexis Ohanian and re-launched it as a rebooted version of Digg's news aggregator with digging and burying features restored and the tagline: "The front page of the internet, now with superpowers."
Digg started as an experiment in November 2004 by collaborators Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson. The original design by Dan Ries was free of advertisements. To monetize, the company originally used Google AdSense but switched to MSN adCenter in 2007.
Rose told The Verge that he launched the site because "I thought, well, this would be an improved, more social version of Slashdot. And as being a geek, I kind of wanted to just figure out: Is there something here? Are there nuggets that the editors of Slashdot are overlooking that the masses would come together and vote on and bring to the surface?"
At the time of Digg's launch, there wasn't a way to vote on a piece of content akin to a Like button. Digg's creative director Daniel Burka came up with the idea for a Digg button. "[Burka] picked a really cool color palette — he made it yellow. And we went back and forth on whether it should be an arrow or a thumb. He designed a little thumb, and I didn’t like the way some of the fingers looked, so we redesigned it. We went back and forth a few times there. And we eventually got to this idea of a thumb going up with a number next to it, which, again, I know it sounds simple, but we’ve never seen that before."
Digg allowed users to discover and share web content by submitting links and voting them up ("digg") or down ("bury"). The platform aggregated these votes into dynamic lists of trending content, with voting accessible both on Digg.com and through "digg" buttons embedded on external websites.
Digg underwent several updates in its early years, including the release of Digg v2 in July 2005 with a redesigned interface, friends list, and streamlined voting.
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