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Digital journalism

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Digital journalism

Digital journalism, also known as netizen journalism or online journalism, is a contemporary form of journalism where editorial content is distributed via the Internet, as opposed to publishing via print or broadcast. What constitutes digital journalism is debated amongst scholars. However, the primary product of journalism, which is news and features on current affairs, is presented solely or in combination as text, audio, video, or some interactive forms like storytelling stories or newsgames and disseminated through digital media technology.

Fewer barriers to entry, lowered distribution costs and diverse computer networking technologies have led to the widespread practice of digital journalism. It has democratized the flow of information that was previously controlled by traditional media including newspapers, magazines, radio and television. In the context of digital journalism, online journalists are often expected to possess a wide range of skills, yet there is a significant gap between the perceived and actual performance of these skills, influenced by time pressures and resource allocation decisions.

Some have asserted that a greater degree of creativity can be exercised with digital journalism when compared to traditional journalism and traditional media. The digital aspect may be central to the journalistic message and remains, to some extent, within the creative control of the writer, editor and/or publisher. While technological innovation has been a primary focus in online journalism research, particularly in interactivity, multimedia, and hypertext; there is a growing need to explore other factors that influence its evolution.

It has been acknowledged that reports of its growth have tended to be exaggerated. In fact, a 2019 Pew survey showed a 16% decline in the time spent on online news sites since 2016. In the United States, reports issued by the Federal Communications Commission (FCC) in 2011 and by the Government Accountability Office (GAO) and the Congressional Research Service (CRS) in 2023 found that increases in newsroom staffing at digital-native news websites from 2008 to 2020 were not offsetting cuts in newsroom staffing among newspapers (which numbered in the tens of thousands of jobs), and that newspapers and television (which had been seeing declining newsroom staffing alongside newspapers) still employed the majority of payrolled newsroom staff in the United States in 2022 while online-only news websites employed less than 10%.

The GAO and CRS reports noted further that the reduction in subscription and advertising revenue for the U.S. newspaper industry from 2000 to 2020 that constituted the overwhelming majority of its inflation-adjusted total revenue was not being offset by digital circulation or online advertising despite almost two-thirds of U.S. advertising spending in total by 2020 being online. Also, while the FCC report noted that local television stations in the United States had become some of the largest providers of local news online, the FCC found in a 2021 working paper that inflation-adjusted advertising revenue for television stations fell nationally from 2010 to 2018.

Digital journalism flows as journalism flows and is difficult to pinpoint where it is and where it is going. In partnership with digital media, digital journalism uses facets of digital media to perform journalist tasks, for example, using the internet as a tool rather than a singular form of digital media. There is no absolute agreement as to what constitutes digital journalism. Mu Lin argues that, "Web and mobile platforms demand us to adopt a platform-free mindset for an all-inclusive production approach – create the [digital] contents first, then distribute via appropriate platforms." The repurposing of print content for an online audience is sufficient for some, while others require content created with the digital medium's unique features like hypertextuality. Fondevila Gascón adds multimedia and interactivity to complete the digital journalism essence. For Deuze, online journalism can be functionally differentiated from other kinds of journalism by its technological component which journalists have to consider when creating or displaying content.

Digital journalistic work may range from purely editorial content like CNN (produced by professional journalists) online to public-connectivity websites like Slashdot (communication lacking formal barriers of entry). The difference of digital journalism from traditional journalism may be in its re-conceptualised role of the reporter in relation to audiences and news organizations. The expectations of society for instant information was important for the evolution of digital journalism. However, it is likely that the exact nature and roles of digital journalism will not be fully known for some time. Some researchers even argue that the free distribution of online content, online advertisement and the new way recipients use news could undermine the traditional business model of mass media distributors that is based on single-copy sales, subscriptions and the selling of advertisement space.

The first type of digital journalism, called teletext, was invented in the UK in 1970. Teletext is a system allowing viewers to choose which stories they wish to read and see it immediately. The information provided through teletext is brief and instant, similar to the information seen in digital journalism today. [citation needed] The information was broadcast between the frames of a television signal in what was called the vertical blanking interval or VBI.

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