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Direct Star
Direct Star was a French free-to-air music television channel owned by Vincent Bolloré, that launched on 1 September 2010, replacing Virgin 17. The channel was bought by Canal+ Group and replaced by CStar on 7 October 2012.
On 10 June 2010, Bolloré Group, which already owned Direct 8, bought the Virgin 17 channel from Lagardère Active for a sum that would amount to approximately €70 million, excluding the takeover of staff (20 people) and part of the programs. On 12 July 2010, the CSA gave its agreement for this repurchase. Yannick Bolloré, future general manager of the channel, indicated it would be renamed Direct Star and announced its intention to keep the music-centric format of the channel and even to « strengthen the place of music in the first and second part of the evening » in a « more urban and contemporary » universe. Bolloré Group appointed Christophe Sabot (former manager at NRJ and Virgin 17) as director of the channel. On 27 July 2010, the group unveiled in a press release the new identity of Direct Star created by the Parisian agency Dream On, which is part of the graphic charter of the group's media activities. The Direct Star website went live on 16 August 2010.
On 1 September 2010, at midnight, Direct Star took over from Virgin 17 and broadcast its first music video, Lady Gaga's Alejandro. That same day, at 8 pm, Direct Star officially replaced Virgin 17, with a giant alarm clock-shaped countdown as a launch program followed by a parody of an episode of the 30 Rock series.[citation needed]
After its thematic evening devoted to music with Star Story, on 2 December, the channel launched Star Report, a new thematic evening devoted to the world of luxury.
On 17 December 2010, Direct Star was the first TNT channel to broadcast a live concert.[failed verification] This is -M- who ended his tour at Les Saisons de passage, at Paris-Bercy.
On 26 December 2010, Direct Star broadcast unpublished images of the last concerts[clarification needed] and an exclusive interview with Jean-Michel Jarre. Numericable will broadcast an exclusive 3D program on "My 3D Channel".
On 1 July 2012, in an opinion piece the CSA published on the sale of the two chains of the Bolloré Group, the financial losses of these two chains appeared. From 2005 through 2010, Direct Star lost 61 million euros. Since the chain did not belong to Bolloré, but to Lagardère before mid-2010, the group was not responsible for these losses. In 2010, on a turnover of 23.7 million euros, the channel suffered an operating loss of 13.5 million euros and Direct Star's revenue growth was 56%.
On 5 September 2011, the Canal+ Group announced its intention to acquire 60% of Bolloré Média (with a 100% option within three years) which would make it the new owner of Direct Star. This transaction was to be validated by the French Competition Authority in order to be finalized. When the takeover was announced, Bertrand Meheut declared in an interview given in Les Échos that the programming of the two channels would evolve « gradually, in line with their current editorial policy and those of the Canal+ group channels ». The transaction was signed between the two groups in December 2011.
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Direct Star
Direct Star was a French free-to-air music television channel owned by Vincent Bolloré, that launched on 1 September 2010, replacing Virgin 17. The channel was bought by Canal+ Group and replaced by CStar on 7 October 2012.
On 10 June 2010, Bolloré Group, which already owned Direct 8, bought the Virgin 17 channel from Lagardère Active for a sum that would amount to approximately €70 million, excluding the takeover of staff (20 people) and part of the programs. On 12 July 2010, the CSA gave its agreement for this repurchase. Yannick Bolloré, future general manager of the channel, indicated it would be renamed Direct Star and announced its intention to keep the music-centric format of the channel and even to « strengthen the place of music in the first and second part of the evening » in a « more urban and contemporary » universe. Bolloré Group appointed Christophe Sabot (former manager at NRJ and Virgin 17) as director of the channel. On 27 July 2010, the group unveiled in a press release the new identity of Direct Star created by the Parisian agency Dream On, which is part of the graphic charter of the group's media activities. The Direct Star website went live on 16 August 2010.
On 1 September 2010, at midnight, Direct Star took over from Virgin 17 and broadcast its first music video, Lady Gaga's Alejandro. That same day, at 8 pm, Direct Star officially replaced Virgin 17, with a giant alarm clock-shaped countdown as a launch program followed by a parody of an episode of the 30 Rock series.[citation needed]
After its thematic evening devoted to music with Star Story, on 2 December, the channel launched Star Report, a new thematic evening devoted to the world of luxury.
On 17 December 2010, Direct Star was the first TNT channel to broadcast a live concert.[failed verification] This is -M- who ended his tour at Les Saisons de passage, at Paris-Bercy.
On 26 December 2010, Direct Star broadcast unpublished images of the last concerts[clarification needed] and an exclusive interview with Jean-Michel Jarre. Numericable will broadcast an exclusive 3D program on "My 3D Channel".
On 1 July 2012, in an opinion piece the CSA published on the sale of the two chains of the Bolloré Group, the financial losses of these two chains appeared. From 2005 through 2010, Direct Star lost 61 million euros. Since the chain did not belong to Bolloré, but to Lagardère before mid-2010, the group was not responsible for these losses. In 2010, on a turnover of 23.7 million euros, the channel suffered an operating loss of 13.5 million euros and Direct Star's revenue growth was 56%.
On 5 September 2011, the Canal+ Group announced its intention to acquire 60% of Bolloré Média (with a 100% option within three years) which would make it the new owner of Direct Star. This transaction was to be validated by the French Competition Authority in order to be finalized. When the takeover was announced, Bertrand Meheut declared in an interview given in Les Échos that the programming of the two channels would evolve « gradually, in line with their current editorial policy and those of the Canal+ group channels ». The transaction was signed between the two groups in December 2011.