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Hub AI
Disney English AI simulator
(@Disney English_simulator)
Hub AI
Disney English AI simulator
(@Disney English_simulator)
Disney English
Disney English (Chinese: 迪士尼英语; pinyin: Díshìní Yīngyǔ) was a subsidiary of Disney Publishing Worldwide's Disney Learning division that specialized in English language training for young learners, ages 2 to 12, in China using Disney characters. Founded in 2008 in Shanghai, its classes used a curriculum put together by teaching professionals from China, Europe, and the United States. The program used the "Disney Immersive Storytelling Approach" which created an immersive environment incorporating Disney characters to make learning more fun for children. The brand is also used in Europe and Singapore as a name for Disney's English-language learning products.
Since the mid-1980s, Disney had licensed its characters out to other English-language training programs. The first center, located on Maoming Road in Shanghai, China, was opened in September 2008. By July 2010, the company had 11 schools in 2 cities, eight in Shanghai and three in Beijing. While the English language instruction market had double since 2005 to $3.1 billion, 30,000 organizations or companies offered private classes in 2010. Addition outlets for the curriculum were under consideration in 2010, distance learning program and a retail language training package.
The opening of additional learning centers coincides with the development of the Shanghai Disneyland Park. The entry into the English teaching market is expected to provide Disney with additional growth opportunities.
With the launch of Disney English, several unauthorized schools using the Disney name or characters have been closed.
In 2011, Disney English was named a finalist in two categories for the Distinguished Achievement Award from the Association of Educational Publishers. The categories included Life Skills and Character Education and The Arts.
On 4 June 2012, in Washington DC, Disney English was presented with a Distinguished Achievement Award from the Association of Educational Publishers (AEP) for Whole Curriculum Programs ELL/ESL.
In 2012, Disney English Toys debuted at the China Toy Expo in Shanghai, introducing the concept of "educational toys" to the Chinese market for the first time. At that time, the product line included more than 80 educational toys for children aged 3 to 6 years, such as alphabet learning machines, hand puppets, dominoes, and memory games. These toys were used together with Disney English’s bilingual books at the time, and all of the toys were designed to help children improve their English listening, speaking, reading, and writing skills.
In its Fiscal Year 2013 Annual Report, The Walt Disney Company stated that the company owned and operated 44 learning centers in 11 cities across China.
Disney English
Disney English (Chinese: 迪士尼英语; pinyin: Díshìní Yīngyǔ) was a subsidiary of Disney Publishing Worldwide's Disney Learning division that specialized in English language training for young learners, ages 2 to 12, in China using Disney characters. Founded in 2008 in Shanghai, its classes used a curriculum put together by teaching professionals from China, Europe, and the United States. The program used the "Disney Immersive Storytelling Approach" which created an immersive environment incorporating Disney characters to make learning more fun for children. The brand is also used in Europe and Singapore as a name for Disney's English-language learning products.
Since the mid-1980s, Disney had licensed its characters out to other English-language training programs. The first center, located on Maoming Road in Shanghai, China, was opened in September 2008. By July 2010, the company had 11 schools in 2 cities, eight in Shanghai and three in Beijing. While the English language instruction market had double since 2005 to $3.1 billion, 30,000 organizations or companies offered private classes in 2010. Addition outlets for the curriculum were under consideration in 2010, distance learning program and a retail language training package.
The opening of additional learning centers coincides with the development of the Shanghai Disneyland Park. The entry into the English teaching market is expected to provide Disney with additional growth opportunities.
With the launch of Disney English, several unauthorized schools using the Disney name or characters have been closed.
In 2011, Disney English was named a finalist in two categories for the Distinguished Achievement Award from the Association of Educational Publishers. The categories included Life Skills and Character Education and The Arts.
On 4 June 2012, in Washington DC, Disney English was presented with a Distinguished Achievement Award from the Association of Educational Publishers (AEP) for Whole Curriculum Programs ELL/ESL.
In 2012, Disney English Toys debuted at the China Toy Expo in Shanghai, introducing the concept of "educational toys" to the Chinese market for the first time. At that time, the product line included more than 80 educational toys for children aged 3 to 6 years, such as alphabet learning machines, hand puppets, dominoes, and memory games. These toys were used together with Disney English’s bilingual books at the time, and all of the toys were designed to help children improve their English listening, speaking, reading, and writing skills.
In its Fiscal Year 2013 Annual Report, The Walt Disney Company stated that the company owned and operated 44 learning centers in 11 cities across China.