Disney logo
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Disney logo

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Disney logo

The Disney logo is the corporate logo of The Walt Disney Company since 1956. It is based on a stylized autograph of Walt Disney. Aside from being used by The Walt Disney Company, various Disney divisions and products use the same style/font in their logos, although with some differences depending on the company. The D in the Disney logo makes use of the golden ratio three times.

The name of "The Walt Disney Company" has changed several times, and so has the logo.

In the international trailers of the co-produced 1980 film Popeye, there was a dark blue Mickey head with waves in sky blue and in blue background, the words "Walt Disney" in the original signature script are on the top and the word "PRODUCTIONS" is on the bottom.

The trailer was considered lost media until when the trailer and the logo were rediscovered on the Greek VHS release of Donald Duck Goes West. Also, the Popeye trailer that had this logo was rediscovered again on the Australian VHS release of Summer Magic.

On July 21, 2024, the logo along with the Popeye trailer were officially once again found in the Australian VHS copy print of Pollyanna.

Until 1985, instead of a traditional production logo, the opening credits of Disney films used to feature a title card that read "Walt Disney Presents", and later, "Walt Disney Productions Presents". In Never Cry Wolf, it showed a light blue rectangle with the name "Walt Disney Pictures" and featured a white outline rectangle framing on a black screen.

Beginning with the release of Return to Oz in 1985, Walt Disney Pictures introduced its fantasy castle logo. The version with its accompanying music premiered with The Black Cauldron. The logo was created by Walt Disney Productions in traditional animation and featured a white silhouette of Disneyland's Sleeping Beauty Castle against a blue background, with the studio's name in Walt Disney text and underscored by "When You Wish Upon a Star", in arrangement composed by John Debney. A short rendition of the logo was used as a closing logo as well as in the movie Return to Oz, although the film was released months before The Black Cauldron was released. A computer-animated RenderMan variant appeared before every Pixar Animation Studios film from pre-2009 prints of Toy Story (1995) until Ratatouille (2007), featuring an original fanfare composed by Randy Newman, based on the opening score cue from Toy Story, called "Andy's Birthday". Beginning with Dinosaur (2000), an alternative logo featuring an orange castle and logo against a black background, was occasionally presented with darker tone and live-action films, though a few animated films such as Brother Bear, the 2003 re-release of The Lion King and The Wild (the final film to use this logo) used this logo. The original incarnation of this logo resurfaced in 2021 for a merchandising line by ShopDisney, based on its original incarnation.

In 2006, the studio's vanity card logo was updated with the release of Pirates of the Caribbean: Dead Man's Chest at the behest of then-Walt Disney Studios chairman Dick Cook and studio marketing president Oren Aviv. Designed by Disney animation director Mike Gabriel and producer Baker Bloodworth, the modernized logo was created completely in computer animation by Wētā FX and yU+co and featured a 3D New Waltograph typography. The final rendering of the logo was done by Cameron Smith and Cyrese Parrish. In addition, the revamped logo includes visual references to Pinocchio, Dumbo, Cinderella, Peter Pan and Mary Poppins, and its redesigned castle incorporates elements from both the Cinderella Castle and the Sleeping Beauty Castle, as well as fireworks and Walt Disney's family crest. Mark Mancina wrote a new composition and arrangement of "When You Wish Upon a Star" to accompany the 2006 logo. It was co-arranged and orchestrated by David Metzger. In 2011, starting with The Muppets, the sequence was modified to truncate the "Walt Disney Pictures" branding to "Disney", which has mainly been used originally in home media releases since 2007. The new logo sequence had been consistently modified for high-profile releases including Tron: Legacy, Maleficent, Tomorrowland, The Jungle Book, Beauty and the Beast, The Lion King, Mulan, Hocus Pocus 2, and Disenchanted.

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