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Dodge Charger (1966)
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Dodge Charger (1966)
The Dodge Charger (1966), also known as Dodge Charger (B-body), is a mid-size automobile that was produced by Dodge from 1966 through 1978 model years, and was based on the Chrysler B platform.
During the early 1960s, automakers were exploring new ideas in the personal luxury and specialty car segments. Chrysler, slow to enter the specialty car market, selected their Dodge Division to enter the marketplace with a mid-size B-bodied sporty car to fit between the "pony car" Ford Mustang and "personal luxury" Ford Thunderbird. The intention was to create a fastback look while sharing as much existing company hardware as possible. utilizing lessons learned from the luxury coupe Chrysler 300.
The Coronet-based Charger that resulted was introduced in mid-season of the 1966 model year in response to the Rambler Marlin, Ford Mustang, and Plymouth Barracuda. The styling was generally a departure from the Dodge's mainstream cars. The 1965 Marlin, along with the Charger that arrived during the 1966 model year, were two cars which set a new standard for radical fastback design in American mid-size automobiles. According to Richard M. Langworth, "because it was an intermediate like the Rambler Marlin, the Charger could have been an aesthetic disaster, but long side windows prevented its sweeping roof from looking too heavy."
Burt Bouwkamp, Chief Engineer for Dodge during the 1960s and one of the men behind the Charger, related his experience during a speech in July 2004.
Lynn Townsend was at odds with the Dodge Dealers and wanted to do something to please them. So in 1965 he asked me to come to his office – for the second time. He noted that one of the Dodge Dealer Council requests was for a Barracuda type vehicle. The overall dealer product recommendation theme was the same – we want what Plymouth has. The specific request for a Mustang type vehicle was not as controversial to Lynn. His direction to me was to give them a specialty car but he said 'for God's sake don't make it a derivative of the Barracuda': i.e. don't make it a Barracuda competitor.
So the 1966 Charger was born.
"We built a Charger 'idea' car which we displayed at auto shows in 1965 to stimulate market interest in the concept. It was the approved design but we told the press and auto show attendees that it was just an "idea" and that we would build it if they liked it. It was pre-ordained that they would like it."
The Charger made its debut in mid-1966. Sharing its chassis and front-end sheet-metal with the mid-sized Coronet, the Charger was positioned to take on AMC's conceptually similar Rambler Marlin. It was better looking, but somewhat more expensive, $2,850 to $3,100 ($27,620 in 2024 dollars ) to ($30,043 in 2024 dollars ).
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Dodge Charger (1966)
The Dodge Charger (1966), also known as Dodge Charger (B-body), is a mid-size automobile that was produced by Dodge from 1966 through 1978 model years, and was based on the Chrysler B platform.
During the early 1960s, automakers were exploring new ideas in the personal luxury and specialty car segments. Chrysler, slow to enter the specialty car market, selected their Dodge Division to enter the marketplace with a mid-size B-bodied sporty car to fit between the "pony car" Ford Mustang and "personal luxury" Ford Thunderbird. The intention was to create a fastback look while sharing as much existing company hardware as possible. utilizing lessons learned from the luxury coupe Chrysler 300.
The Coronet-based Charger that resulted was introduced in mid-season of the 1966 model year in response to the Rambler Marlin, Ford Mustang, and Plymouth Barracuda. The styling was generally a departure from the Dodge's mainstream cars. The 1965 Marlin, along with the Charger that arrived during the 1966 model year, were two cars which set a new standard for radical fastback design in American mid-size automobiles. According to Richard M. Langworth, "because it was an intermediate like the Rambler Marlin, the Charger could have been an aesthetic disaster, but long side windows prevented its sweeping roof from looking too heavy."
Burt Bouwkamp, Chief Engineer for Dodge during the 1960s and one of the men behind the Charger, related his experience during a speech in July 2004.
Lynn Townsend was at odds with the Dodge Dealers and wanted to do something to please them. So in 1965 he asked me to come to his office – for the second time. He noted that one of the Dodge Dealer Council requests was for a Barracuda type vehicle. The overall dealer product recommendation theme was the same – we want what Plymouth has. The specific request for a Mustang type vehicle was not as controversial to Lynn. His direction to me was to give them a specialty car but he said 'for God's sake don't make it a derivative of the Barracuda': i.e. don't make it a Barracuda competitor.
So the 1966 Charger was born.
"We built a Charger 'idea' car which we displayed at auto shows in 1965 to stimulate market interest in the concept. It was the approved design but we told the press and auto show attendees that it was just an "idea" and that we would build it if they liked it. It was pre-ordained that they would like it."
The Charger made its debut in mid-1966. Sharing its chassis and front-end sheet-metal with the mid-sized Coronet, the Charger was positioned to take on AMC's conceptually similar Rambler Marlin. It was better looking, but somewhat more expensive, $2,850 to $3,100 ($27,620 in 2024 dollars ) to ($30,043 in 2024 dollars ).