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Dodge Mayfair

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Dodge Mayfair

The Dodge Mayfair was an automobile built by Chrysler Corporation of Canada Ltd. This vehicle was produced solely for the Canadian market from 1953 to 1959. Its American equivalent was the Plymouth Belvedere. It was based on the Plymouth.

The Mayfair name first appeared as a 2-door hardtop in the 1951 Dodge Regent series, just as the Belvedere appeared in the Cranbrook series. The 1952 Mayfair adopted the same paint scheme as the 1952 Belvedere with the roof color sweeping down onto the rear trunk.

When the 1953 models were introduced, the Mayfair was again the hardtop in the Regent series. In April, 1953, though, Chrysler of Canada introduced a new, upscale series to do battle with the Chevrolet Bel Air and Pontiac Laurentian.

The D43-3 Mayfair was introduced in both hardtop and sedan models. The exterior had the front fender trim extend onto the front door and backup lamps were standard. Interiors were two-tone, in either blue or green, with a matching steering wheel. With the new D43-3, the Regent Mayfair hardtop was dropped.

Under the hood, the engine was increased from 218 cu in (3,570 cc) to 228 cu in (3,740 cc) and Chrysler of Canada introduced Hy-Drive on Plymouth and Dodge models.

For 1954, the Mayfair used the interiors of the new Plymouth Belvedere. The base engine and transmission were unchanged. For the first time since 1937, Chrysler of Canada offered a convertible in its Plymouth-based models, importing the Mayfair convertible from Detroit, a badge-engineered Kingsway Custom.

The V8 engine came to Chrysler of Canada's low-priced models in 1955. As before, the Mayfair was largely a Plymouth Belvedere, using that car's 115 in (2,900 mm) wheelbase and body with Dodge's front sheetmetal. The engines were imported from Detroit with various covers, manifolds, electrical pieces and rubber parts added in Windsor. Only the Mayfair offered a V8. And both Plymouth and Dodge offered PowerFlite 2-speed automatic with its new dash-mounted control lever. The Hy-Drive unit was eliminated.

Things changed in 1956 when Chrysler of Canada opened a new V8 engine plant. The Mayfair was now V8 only, while the lower-priced Dodge Crusader and Dodge Regent could be had with either the six or V8. Early in the model the 270 cu in (4,400 cc) V8 was installed while later the all new 277 cu in (4,540 cc)was introduced. A 4-door hardtop was added to the line and the Powerflite automatic was controlled by new dash-mounted pushbuttons.

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