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Dollar Tree

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Dollar Tree

Dollar Tree, Inc., formerly known as Dollar Tree Stores, Inc., is an American multi-price-point chain of discount variety stores. Headquartered in Chesapeake, Virginia, it is a Fortune 500 (sometimes referred to as Fortune 200) company and operates 15,115 stores throughout the 48 contiguous U.S. states and Canada. Its stores are supported by a nationwide logistics network of 24 distribution centers.

Dollar Tree competes in the dollar store and low-end retail markets. Each Dollar Tree stocks a variety of products, including national, regional, and private-label brands. Departments found in a Dollar Tree store include health and beauty, food and snacks, party, seasonal décor, housewares, glassware, dinnerware, household cleaning supplies, candy, toys, gifts, gift bags, and wrap, stationery, craft supplies, teaching supplies, automotive, electronics, pet supplies, and books. Most Dollar Tree stores also sell frozen foods and dairy items such as milk, eggs, pizza, ice cream, frozen dinners, and pre-made baked goods. In August 2012, the company began accepting manufacturer coupons at all of its store locations.

Dollar Tree, and dollar stores in general, have been alleged to create food deserts: areas with poor access to healthy and affordable food. Dollar Tree disputes this claim, stating that it creates food options in areas that would otherwise be deserts.

In 1953, K. R. Perry opened a Ben Franklin variety store in Norfolk, Virginia, which later became known as K&K 5&10.

In 1970, K. R. Perry, Doug Perry, and Macon Brock started K&K Toys in Norfolk, Virginia. This mall concept grew to over 130 stores on the East Coast.

In 1986, Doug Perry, Macon Brock, and Ray Compton started another chain store called Only $1.00 with five stores, one in Georgia, one in Tennessee, and three in Virginia. The expansion of dollar stores was continued alongside K&K Toys stores, mostly in enclosed malls.

On April 27, 1989, the first “Dollar Tree”-branded store opened at the Jessamine Mall in Sumter, South Carolina. In a May 1989 advertisement in the Sun-News, the fledgling chain, apparently already planning 100 stores for the eastern United States, bills the dollar-pricing model as the “hottest new shopping concept in America.”

In 1991, the corporation made a decision to focus exclusively on the expansion of dollar stores after selling K&K stores to KB Toys, owned by Melville Corporation.

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