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Dongfeng Rich

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Dongfeng Rich

The Dongfeng Rich is a series of compact pickup trucks (first and second generation) and mid-size pickup trucks (Rich 6 & 7) produced by the Dongfeng Nissan joint venture of Chinese auto manufacturer Dongfeng Motor Corporation.

The first generation Dongfeng Rich is a pickup truck and a SUV based on the design of the Nissan D22 pickup truck due to the Dongfeng-Nissan joint venture using the Nissan F-Alpha platform. It is produced as a pickup and an SUV, which is essentially the pickup with a long roof bed cover. The diesel version is powered by a 2.5-liter turbo diesel engine mated to a 6-speed manual gearbox, producing a maximum output of 140 hp (104 kW) and 305 N⋅m (225 lb⋅ft) of torque. The petrol version is powered by a 2.4-liter gasoline engine, producing a maximum output of 139 hp (104 kW) and 217 N⋅m (160 lb⋅ft) of torque mated to a 5-speed manual gearbox.

The second generation Rich pickup is also based on the same Nissan platform as the first generation Rich with the powertrain also being carried over, and was later rebadged as a Peugeot in some markets. The second generation Rich was launched in December 2014 with the front and rear end of the truck completely restyled and the interior updated. An update was launched in March 2017 to fulfill the National V emissions standard. The update features a powertrain with a 2.5-liter turbo diesel engine developing 140 hp (104 kW) and 305 N⋅m (225 lb⋅ft) of torque, which is 24 hp (18 kW) more and 25 N⋅m (18 lb⋅ft) more than the original version. The transmission is a 6-speed manual gearbox and both 2-wheel drive and 4-wheel drive variants are available.

The second generation Rich received a minor update in 2018 with the powertrain remain unchanged. The interior received a complete redesign with a 7 inch touch screen as the center piece featuring Bluetooth, phone connection, tire pressure detection, reverse radar and ESP. From the 2018 model year, 4-wheel drive models are also available.

The second generation Dongfeng Rich received a facelift for the 2021 model year and was launched in January 2021. The update includes a redesigned front end and revamped interior. The interior now features a 3.5 inch screen and a 7 inch full color display in the center console with reverse camera, Baidu Carlife, navigation, and online music integrated in the system. ESC is also added to the update. The diesel version is powered by a YCY24165-61 2.4-liter turbo diesel engine, producing a maximum output of 165 hp (123 kW) and 350 N⋅m (258 lb⋅ft) of torque. The petrol version is powered by a ATZD 2.4-liter gasoline engine, producing a maximum output of 158 hp (118 kW) and 235 N⋅m (173 lb⋅ft) of torque. The transmission is a 5-speed manual gearbox and both 2-wheel drive and 4-wheel drive variants are available.

Due to the Dongfeng Peugeot-Citroën joint venture between PSA and Dongfeng, it was revealed in July 2017 that Dongfeng will manufacture a badge-engineered version of the Dongfeng Rich double cab pickup as the Peugeot Pickup. The rebadged pickup would be on sale in Africa starting from September 2017.

Peugeot replaced it at the beginning of 2021 with the Peugeot Landtrek.

A more upmarket model named the Rich 6 was launched in 2017 selling alongside the regular Dongfeng Rich. It is based on the third generation Nissan Navara with only the front end restyled. It is also available as an EV with a 60 or 77 kWh battery and a single electric motor.

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