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Doomsday Blue

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Doomsday Blue

"Doomsday Blue" is a song by Irish singer-songwriter Bambie Ray Robinson, known by their stage name, Bambie Thug. Self-described as "an electro-metal breakdown", it was written by Robinson, Olivia Cassy Brooking, Sam Matlock, and Tylr Rydr. The song was self-released on 13 October 2023, as part of their first extended play, Cathexis. The song represented Ireland in the Eurovision Song Contest 2024, where it finished in sixth place at the final with 278 points. It marked the first time since 2018 that Ireland had qualified for the final.

The song was met with a divided reaction amongst Irish society, becoming a polarising song between various political and social groups in Ireland. It was met with praise from numerous past Irish contestants and media personalities, who remarked that the song was more unique than past Irish Eurovision entries. However, it was also derided by several conservative personalities. "Doomsday Blue" drew commercial success, becoming Robinson's first charting song in their home country.

In 2025, Robinson stopped playing the song live, stating that they would only play it once Israel were to be removed from Eurovision.

"Doomsday Blue" was composed by Bambie Ray Robinson, Olivia Cassy "Cassyette" Brooking (who also provided uncredited backing vocals), Sam Matlock, and Tylr Rydr. In interviews given out by Robinson, Robinson claims the song is about heartbreak, deception, and the pain of unrequited love, describing it as "explosive" and "hard-hitting" but also "sweet" and "soulful". In an interview with ESCBubble, they said that the song was originally written in Wembley. They explained that whilst writing the song with Rydr, they intended to include as many different genres as possible, describing the song as "genre-defying". They described the song's composition as a mixture of alternative rock, pop, and jazz. They also described the song as "an electro-metal breakdown" that shows their music style and performance, including using a variety of genres and "switching things up" at the end of the song. The BBC's Mark Savage described the song to be "about having [one's] potential overlooked, and the marginalisation of the queer community".

The song's lyrics feature numerous "spells", including the Aramaic incantation "Avada Kedavra", a phrase popularised by the Harry Potter franchise, in which it is used to refer to the "Killing Curse", a curse that causes instantaneous and painless death. In a post on Twitter, Robinson stated that, as a non-binary person, they were "not a fan" of J. K. Rowling due to her views on transgender topics, but instead a "fan of being clever with language".

According to Robinson, they initially applied for Eurosong 2024 to "curse out" memories of being raped in May 2023 by an unnamed acquaintance, around three weeks before they were set to make their debut festival performance. When applying for Eurosong, they decided that out of the songs they had considered, "Doomsday Blue" worked best for Eurovision and the Irish audience. On 11 January 2024, Robinson was officially announced as a participant in Eurosong 2024.

An accompanying music video was released on 8 March 2024, and was produced by Dublin-based production company CAMP. According to Robinson, they initially intended for the video to be "very dark" but relented after hearing that children liked their song, instead making it "a little more cutesy, spooky and comedic". The music video features a young witch writing in a "blaze bible" to cast a boyfriend, later transferring into a "candy-coloured dream world" that Robinson claims was inspired by the colours of the transgender flag. The boyfriend later ends up turning into a creature with the world breaking down, signalling the start of a toxic relationship, and for Robinson, "how quickly a situation can turn unsafe [for queer people]".

To further promote the song, Robinson confirmed their intent to participate in several Eurovision pre-parties throughout the months of March and April, including Pre-Party ES 2024 on 30 March, the London Eurovision Party 2024 on 7 April, and Eurovision in Concert 2024 on 13 April.

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