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Doubleday Broadcasting

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Doubleday Broadcasting

Doubleday Broadcasting was a wholly owned subsidiary of the publishing company Doubleday that owned and operated radio and television stations throughout the United States from 1967 to 1986. It grew from a handful of stations in medium and smaller markets to operating three AM stations and seven FM stations, the maximum allowed by the FCC at the time.

Doubleday Broadcasting was a wholly owned subsidiary of the publishing company Doubleday. In 1967, it acquired the radio and television properties of Texas-based Trigg-Vaughn Stations. The $14 million purchase included three television stations and seven radio stations:

Founder Cecil L. Trigg continued to direct the enterprise as president of Doubleday Broadcasting, but resigned in November 1967.

In early 1968, Doubleday began to make changes in the company's line-up of stations. It acquired KMYR(FM) of Denver for $101,000 to pair with KHOW. The call sign was changed to KHOW-FM and later KXKX(FM), followed by KPKE(FM).

In May 1968, Doubleday bought KITE, KITE-FM, KROD, and KRNO, evincing a determination to focus on larger markets. In June 1969, David G. Scribner, then vice president and general manager of KITE AM-FM, was named president of the company. Scribner had joined the Trigg-Vaughn group in 1957 and rose through the ranks to become vice-president of radio, and after the Doubleday acquisition, general manager of KITE.

During Scribner's tenure, the company's parent created two subsidiaries as adjuncts to the broadcasting enterprise: broadcast brokerage firm Doubleday Media and Doubleday Advertising.

In the spring of 1971, Doubleday acquired the station KRIZ of Phoenix, Arizona, for $1 million from John L. Wheeler and James Manning.

In January 1973, Doubleday acquired KDWB of Saint Paul, Minnesota, from Valjon for $3.25 million. In April 1973, Doubleday sold KDEF AM-FM and KROD to Desert Horizons, a subsidiary of the publicly owned Media Horizons group for $1,250,000. In September 1973, Doubleday sold KOSA-TV to Forward Communications of Texas for $2.25 million. By year's end, Doubleday donated KDTV to Christian Broadcasting Network through a gift of stock valued at $2 million.

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