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Drumeo
Drumeo is a Canadian international online music education platform co-founded in 2011 by drummer and entrepreneur Jared Falk. Headquartered in Abbotsford, British Columbia, Drumeo offers a subscription-based service featuring drumming courses, lessons, and video performances from renowned drummers and professional instructors. Drumeo is part of Musora Media Inc., a collective of music education brands that includes Guitareo, Singeo, and Pianote, focusing on guitar, singing, and piano lessons, respectively.
Aside from drum lessons, Drumeo is known for its YouTube content featuring popular drummers either performing their music or coming up with parts for other artists' music. Critics have generally praised Drumeo for its lessons and videos, and it has become a significant resource for drum instruction worldwide.
Falk had toured in 2002 with a Christian rock band, but after four months he decided to leave the group and stay in Abbotsford, saying he disliked life on the road. He then decided to upload videos instructing drum students, drawing customers with Google pay-per-click ads. In 2005, one of his students told Falk that a video that had been uploaded to an online drumming forum was "getting thousands of downloads". "We borrowed a handicam, and we filmed it at my family's farm. It smelled like manure in there, and there were flies flying around," he would later recall. He would later sell lesson packs online via digital content, which to many customers' chagrin was available via a link that was only active for 24 hours; many were still using dial-up modems. He also sold DVD packages of these initial lessons.
Sales grew fast in 2005, and by 2006 Drumeo was in a positive situation until Google removed Falk and Kettner's pay-per-click ads, causing a massive reduction in sales. This caused Falk and Kettner to resort to search-engine optimization to increase their visibility, buying as many relevant domain names as they could think of. "Any popular phrase in the drumming world, we most likely own it," Falk remarked. This financial strategy nearly bankrupted the duo, and Falk mentioned in an interview that stores would buy at discount when conducting business operations with him. Their luck turned around in 2008 when they finally studied their audience and fine-tuned their advertising techniques. They had previously thought their main audience was teenagers, but their customers actually turned out to be much older men.
Another issue that Falk needed to address was the issue of location. Abbotsford, described by Falk as "berries and churches" was not known for its musical talent, so there weren't a lot of local prominent musicians. Thus, Falk decided to tie in name talent by using his connections to manufacturers such as the Yamaha Corporation. He sold his pitch to Yamaha and expressed that it could have a positive impact on Yamaha's sales. This drew attention from the drumming community, and Toronto drummer Larnell Lewis of Snarky Puppy recorded a session at Drumeo's studio, followed by others such as Kenny Aronoff.
Falk estimates that he sold about 100,000 packages before deciding he wanted to go back to a digital platform. The Drumeo brand was officially launched in 2011, with Falk describing it as "Netflix for drum lessons." The company originally planned to name the site "Drum IO" ("Drum Instructions Online"), but the domain name was taken; instead, they settled on "Drumeo" ("Drum Education Online").
Drumeo provides structured lesson plans guiding students through their drumming journey, ensuring steady progress and covering essential fundamentals. The platform offers a wide range of lessons and courses, from basic drumming techniques to advanced concepts and styles. Interactive features include drum play-alongs, live lessons, and community forums for drummers to connect and share their progress. Drumeo's video lessons feature well-known drummers such as Jonathan Moffett, Chad Smith, Tommy Aldridge, Dennis Chambers, Stewart Copeland, Simon Phillips, Mike Portnoy and his son, and the Blue Man Group. Drumeo is particularly known for their For the First Time series, in which they play drumless versions of a song a featured guest has never heard before and ask them to make their own drum part for that song before hearing and reacting to the original drum part, as well as having featured guests learn songs by other musicians on the spot. Some drummers also appear on the channel and walk viewers through their songs.
The channel features a variety of content, including lessons, performances, and interviews with prominent drummers. Each year starting in 2023, Drumeo hosts the Drumeo Awards, where they honor the most notable drummers in music as voted by its members. Notable award winners include Eloy Casagrande, Tré Cool and Alex Van Halen.
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Drumeo
Drumeo is a Canadian international online music education platform co-founded in 2011 by drummer and entrepreneur Jared Falk. Headquartered in Abbotsford, British Columbia, Drumeo offers a subscription-based service featuring drumming courses, lessons, and video performances from renowned drummers and professional instructors. Drumeo is part of Musora Media Inc., a collective of music education brands that includes Guitareo, Singeo, and Pianote, focusing on guitar, singing, and piano lessons, respectively.
Aside from drum lessons, Drumeo is known for its YouTube content featuring popular drummers either performing their music or coming up with parts for other artists' music. Critics have generally praised Drumeo for its lessons and videos, and it has become a significant resource for drum instruction worldwide.
Falk had toured in 2002 with a Christian rock band, but after four months he decided to leave the group and stay in Abbotsford, saying he disliked life on the road. He then decided to upload videos instructing drum students, drawing customers with Google pay-per-click ads. In 2005, one of his students told Falk that a video that had been uploaded to an online drumming forum was "getting thousands of downloads". "We borrowed a handicam, and we filmed it at my family's farm. It smelled like manure in there, and there were flies flying around," he would later recall. He would later sell lesson packs online via digital content, which to many customers' chagrin was available via a link that was only active for 24 hours; many were still using dial-up modems. He also sold DVD packages of these initial lessons.
Sales grew fast in 2005, and by 2006 Drumeo was in a positive situation until Google removed Falk and Kettner's pay-per-click ads, causing a massive reduction in sales. This caused Falk and Kettner to resort to search-engine optimization to increase their visibility, buying as many relevant domain names as they could think of. "Any popular phrase in the drumming world, we most likely own it," Falk remarked. This financial strategy nearly bankrupted the duo, and Falk mentioned in an interview that stores would buy at discount when conducting business operations with him. Their luck turned around in 2008 when they finally studied their audience and fine-tuned their advertising techniques. They had previously thought their main audience was teenagers, but their customers actually turned out to be much older men.
Another issue that Falk needed to address was the issue of location. Abbotsford, described by Falk as "berries and churches" was not known for its musical talent, so there weren't a lot of local prominent musicians. Thus, Falk decided to tie in name talent by using his connections to manufacturers such as the Yamaha Corporation. He sold his pitch to Yamaha and expressed that it could have a positive impact on Yamaha's sales. This drew attention from the drumming community, and Toronto drummer Larnell Lewis of Snarky Puppy recorded a session at Drumeo's studio, followed by others such as Kenny Aronoff.
Falk estimates that he sold about 100,000 packages before deciding he wanted to go back to a digital platform. The Drumeo brand was officially launched in 2011, with Falk describing it as "Netflix for drum lessons." The company originally planned to name the site "Drum IO" ("Drum Instructions Online"), but the domain name was taken; instead, they settled on "Drumeo" ("Drum Education Online").
Drumeo provides structured lesson plans guiding students through their drumming journey, ensuring steady progress and covering essential fundamentals. The platform offers a wide range of lessons and courses, from basic drumming techniques to advanced concepts and styles. Interactive features include drum play-alongs, live lessons, and community forums for drummers to connect and share their progress. Drumeo's video lessons feature well-known drummers such as Jonathan Moffett, Chad Smith, Tommy Aldridge, Dennis Chambers, Stewart Copeland, Simon Phillips, Mike Portnoy and his son, and the Blue Man Group. Drumeo is particularly known for their For the First Time series, in which they play drumless versions of a song a featured guest has never heard before and ask them to make their own drum part for that song before hearing and reacting to the original drum part, as well as having featured guests learn songs by other musicians on the spot. Some drummers also appear on the channel and walk viewers through their songs.
The channel features a variety of content, including lessons, performances, and interviews with prominent drummers. Each year starting in 2023, Drumeo hosts the Drumeo Awards, where they honor the most notable drummers in music as voted by its members. Notable award winners include Eloy Casagrande, Tré Cool and Alex Van Halen.