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Dual process theory
In psychology, a dual process theory provides an account of how thought can arise in two different ways, or as a result of two different processes. Often, the two processes consist of an implicit (automatic), unconscious process and an explicit (controlled), conscious process. Verbalized explicit processes or attitudes and actions may change with persuasion or education; though implicit process or attitudes usually take a long amount of time to change with the forming of new habits. Dual process theories can be found in social, personality, cognitive, and clinical psychology. It has also been linked with economics via prospect theory and behavioral economics, and increasingly in sociology through cultural analysis.
The foundations of dual process theory are probably ancient. Spinoza (1632-1677) distinguished between the passions and reason. William James (1842-1910) believed that there were two different kinds of thinking: associative and true reasoning. James theorized that empirical thought was used for things like art and design work. For James, images and thoughts would come to mind of past experiences, providing ideas of comparison or abstractions. He claimed that associative knowledge was only from past experiences describing it as "only reproductive". James believed that true reasoning could enable overcoming "unprecedented situations" just as a map could enable navigating past obstacles.
There are various dual process theories that were produced after William James's work. Dual process models are very common in the study of social psychological variables, such as attitude change. Examples include Petty and Cacioppo's elaboration likelihood model (explained below) and Chaiken's heuristic systematic model. According to these models, persuasion may occur after either intense scrutiny or extremely superficial thinking. In cognitive psychology, attention and working memory have also been conceptualized as relying on two distinct processes. Whether the focus be on social psychology or cognitive psychology, there are many examples of dual process theories produced throughout the past. The following just show a glimpse into the variety that can be found. [citation needed]
Peter Wason and Jonathan St B. T. Evans suggested dual process theory in 1974. In Evans' later theory, there are two distinct types of processes: heuristic processes and analytic processes. He suggested that during heuristic processes, an individual chooses which information is relevant to the current situation. Relevant information is then processed further whereas irrelevant information is not. Following the heuristic processes come analytic processes. During analytic processes, the relevant information that is chosen during the heuristic processes is then used to make judgments about the situation.
Richard E. Petty and John Cacioppo proposed a dual process theory focused in the field of social psychology in 1986. Their theory is called the elaboration likelihood model of persuasion. In their theory, there are two different routes to persuasion in making decisions. The first route is known as the central route and this takes place when a person is thinking carefully about a situation, elaborating on the information they are given, and creating an argument. This route occurs when an individual's motivation and ability are high. The second route is known as the peripheral route and this takes place when a person is not thinking carefully about a situation and uses shortcuts to make judgments. This route occurs when an individual's motivation or ability are low.
Steven Sloman produced another interpretation on dual processing in 1996. He believed that associative reasoning takes stimuli and divides it into logical clusters of information based on statistical regularity. He proposed that how you associate is directly proportional to the similarity of past experiences, relying on temporal and similarity relations to determine reasoning rather than an underlying mechanical structure. The other reasoning process in Sloman's opinion was of the Rule-based system. The system functioned on logical structure and variables based upon rule systems to come to conclusions different from that of the associative system. He also believed that the Rule-based system had control over the associative system, though it could only suppress it. This interpretation corresponds well to earlier work on computational models of dual processes of reasoning.
Daniel Kahneman provided further interpretation by differentiating the two styles of processing more, calling them intuition and reasoning in 2003. Intuition (or system 1), similar to associative reasoning, was determined to be fast and automatic, usually with strong emotional bonds included in the reasoning process. Kahneman said that this kind of reasoning was based on formed habits and very difficult to change or manipulate. Reasoning (or system 2) was slower and much more volatile, being subject to conscious judgments and attitudes.
Fritz Strack and Roland Deutsch proposed another dual process theory focused in the field of social psychology in 2004 called the Reflective-Impulsive Model (RIM). According to their model, there are two separate systems that control human behavior: the reflective system and the impulsive system. In the reflective system, symbolic representations and propositional reasoning are used to guide decision-making processes based on knowledge, values, and goals. On the other hand, in the impulsive system, decisions are made using associative processes that are automatic based on temporal and spatial proximity. Unlike other dual-process models, Strack and Deutsch emphasize that both systems operate in parallel and interact with each other.
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Dual process theory
In psychology, a dual process theory provides an account of how thought can arise in two different ways, or as a result of two different processes. Often, the two processes consist of an implicit (automatic), unconscious process and an explicit (controlled), conscious process. Verbalized explicit processes or attitudes and actions may change with persuasion or education; though implicit process or attitudes usually take a long amount of time to change with the forming of new habits. Dual process theories can be found in social, personality, cognitive, and clinical psychology. It has also been linked with economics via prospect theory and behavioral economics, and increasingly in sociology through cultural analysis.
The foundations of dual process theory are probably ancient. Spinoza (1632-1677) distinguished between the passions and reason. William James (1842-1910) believed that there were two different kinds of thinking: associative and true reasoning. James theorized that empirical thought was used for things like art and design work. For James, images and thoughts would come to mind of past experiences, providing ideas of comparison or abstractions. He claimed that associative knowledge was only from past experiences describing it as "only reproductive". James believed that true reasoning could enable overcoming "unprecedented situations" just as a map could enable navigating past obstacles.
There are various dual process theories that were produced after William James's work. Dual process models are very common in the study of social psychological variables, such as attitude change. Examples include Petty and Cacioppo's elaboration likelihood model (explained below) and Chaiken's heuristic systematic model. According to these models, persuasion may occur after either intense scrutiny or extremely superficial thinking. In cognitive psychology, attention and working memory have also been conceptualized as relying on two distinct processes. Whether the focus be on social psychology or cognitive psychology, there are many examples of dual process theories produced throughout the past. The following just show a glimpse into the variety that can be found. [citation needed]
Peter Wason and Jonathan St B. T. Evans suggested dual process theory in 1974. In Evans' later theory, there are two distinct types of processes: heuristic processes and analytic processes. He suggested that during heuristic processes, an individual chooses which information is relevant to the current situation. Relevant information is then processed further whereas irrelevant information is not. Following the heuristic processes come analytic processes. During analytic processes, the relevant information that is chosen during the heuristic processes is then used to make judgments about the situation.
Richard E. Petty and John Cacioppo proposed a dual process theory focused in the field of social psychology in 1986. Their theory is called the elaboration likelihood model of persuasion. In their theory, there are two different routes to persuasion in making decisions. The first route is known as the central route and this takes place when a person is thinking carefully about a situation, elaborating on the information they are given, and creating an argument. This route occurs when an individual's motivation and ability are high. The second route is known as the peripheral route and this takes place when a person is not thinking carefully about a situation and uses shortcuts to make judgments. This route occurs when an individual's motivation or ability are low.
Steven Sloman produced another interpretation on dual processing in 1996. He believed that associative reasoning takes stimuli and divides it into logical clusters of information based on statistical regularity. He proposed that how you associate is directly proportional to the similarity of past experiences, relying on temporal and similarity relations to determine reasoning rather than an underlying mechanical structure. The other reasoning process in Sloman's opinion was of the Rule-based system. The system functioned on logical structure and variables based upon rule systems to come to conclusions different from that of the associative system. He also believed that the Rule-based system had control over the associative system, though it could only suppress it. This interpretation corresponds well to earlier work on computational models of dual processes of reasoning.
Daniel Kahneman provided further interpretation by differentiating the two styles of processing more, calling them intuition and reasoning in 2003. Intuition (or system 1), similar to associative reasoning, was determined to be fast and automatic, usually with strong emotional bonds included in the reasoning process. Kahneman said that this kind of reasoning was based on formed habits and very difficult to change or manipulate. Reasoning (or system 2) was slower and much more volatile, being subject to conscious judgments and attitudes.
Fritz Strack and Roland Deutsch proposed another dual process theory focused in the field of social psychology in 2004 called the Reflective-Impulsive Model (RIM). According to their model, there are two separate systems that control human behavior: the reflective system and the impulsive system. In the reflective system, symbolic representations and propositional reasoning are used to guide decision-making processes based on knowledge, values, and goals. On the other hand, in the impulsive system, decisions are made using associative processes that are automatic based on temporal and spatial proximity. Unlike other dual-process models, Strack and Deutsch emphasize that both systems operate in parallel and interact with each other.