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ECircle
eCircle was an email marketing and digital marketing provider headquartered in Munich, Germany. The company provided software as a service for email, mobile and social media marketing and opt-in email and lead generation media services. Buyers of the software and advertising products range from corporate marketing departments over to media and advertising agencies.
eCircle was established in 1999 by Volker Wiewer and Thomas Wilke and entered the markets in the United Kingdom, Italy and France in 2000. In the same year the company was transformed into a public limited company (plc).
Originally eCircle's business was an email list management service, used to create and recruit members to mailing lists, including an archive of sent messages, similar to the eGroups.com product. The model was adapted to the service which eCircle provided. In 2009, eCircle opened offices in the Netherlands and Spain. In 2010 another office in Poland followed and in 2011 eCircle expanded into the Nordics region with a Scandinavian HQ in Copenhagen.
The company had 4 investors, Wellington Partners, Cipio Partners, Steadfast Capital and TA Associates, totaling €72.5million. In 2010, private equity firm TA Associates invested €60million, as the company estimated more than 200 employees.
US-based Teradata announced the final acquisition of eCircle on 4 June 2012, and it was merged into Teradata's Aprimo business.
eCircle had in excess of 350 employees in 2012.
eCircle's eC-messenger email marketing application offers features from email broadcasting to complex and automated email campaigns. In 2005 a German email marketing software benchmark study ranked eC-messenger as a 'high-end solution'. eC-messenger was independently reviewed in 2009 by James Lawson of Database Marketing magazine who said "eC-messenger would make a solid platform for any company’s email marketing work…[eC-messenger] won’t disappoint". In 2011, eCircle launched its Social Media Platform eC-social which enables Marketers to plan, implement and evaluate their social media activities from one central platform.
In addition to the email software, eCircle had an opt-in email list rental network. It generated leads for clients via online lead generation campaigns and online portals including Bestbuymoney.co.uk, GlamourExclusive.com, MyTestDrive.co.uk, SpoilMeNow.co.uk, WinGreatPrizes.co.uk and YourHolidayOffers.co.uk.
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ECircle
eCircle was an email marketing and digital marketing provider headquartered in Munich, Germany. The company provided software as a service for email, mobile and social media marketing and opt-in email and lead generation media services. Buyers of the software and advertising products range from corporate marketing departments over to media and advertising agencies.
eCircle was established in 1999 by Volker Wiewer and Thomas Wilke and entered the markets in the United Kingdom, Italy and France in 2000. In the same year the company was transformed into a public limited company (plc).
Originally eCircle's business was an email list management service, used to create and recruit members to mailing lists, including an archive of sent messages, similar to the eGroups.com product. The model was adapted to the service which eCircle provided. In 2009, eCircle opened offices in the Netherlands and Spain. In 2010 another office in Poland followed and in 2011 eCircle expanded into the Nordics region with a Scandinavian HQ in Copenhagen.
The company had 4 investors, Wellington Partners, Cipio Partners, Steadfast Capital and TA Associates, totaling €72.5million. In 2010, private equity firm TA Associates invested €60million, as the company estimated more than 200 employees.
US-based Teradata announced the final acquisition of eCircle on 4 June 2012, and it was merged into Teradata's Aprimo business.
eCircle had in excess of 350 employees in 2012.
eCircle's eC-messenger email marketing application offers features from email broadcasting to complex and automated email campaigns. In 2005 a German email marketing software benchmark study ranked eC-messenger as a 'high-end solution'. eC-messenger was independently reviewed in 2009 by James Lawson of Database Marketing magazine who said "eC-messenger would make a solid platform for any company’s email marketing work…[eC-messenger] won’t disappoint". In 2011, eCircle launched its Social Media Platform eC-social which enables Marketers to plan, implement and evaluate their social media activities from one central platform.
In addition to the email software, eCircle had an opt-in email list rental network. It generated leads for clients via online lead generation campaigns and online portals including Bestbuymoney.co.uk, GlamourExclusive.com, MyTestDrive.co.uk, SpoilMeNow.co.uk, WinGreatPrizes.co.uk and YourHolidayOffers.co.uk.