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EE (telecommunications)

EE Limited (formerly Everything Everywhere Limited) is a British mobile network operator and internet service provider, and a brand of BT Consumer, a division of BT Group. It was established in 2010 and is the second-largest mobile network operator in the United Kingdom, with 21.2 million customers as of September 2022.

It was originally formed in 2010 as a 50:50 joint venture between Deutsche Telekom and France Télécom (now Orange S.A.) following the merger of T-Mobile UK and Orange UK, their respective businesses in the UK; the former brands were phased out in 2015. The name was shortened to EE when the company concurrently launched the UK's first 4G mobile network in 2012. EE was acquired by BT in 2016 and became a new consumer division within the wider group.

EE has its headquarters in London, England, as well as hubs in Bristol, Darlington, Sunderland, Greenock, Merthyr Tydfil, North Tyneside, Plymouth and Leeds. As of November 2016, EE's 4G network coverage reached more than 99% of the UK population, with double speed 4G reaching 80%, while EE's 3G network reached 98% of the population until its closure at the start of 2024.

Deutsche Telekom and France Télécom (now Orange S.A.) announced plans to merge their respective UK ventures – T-Mobile UK and Orange UK – on 8 September 2009.

T-Mobile UK was originally One2One, founded by Mercury Communications in 1993; the network was acquired by Deutsche Telekom in 1999 and adopted Deutsche Telekom's T-Mobile brand in 2002. Orange had launched its services in 1994 while under the ownership of Hutchison Whampoa.

The initial planning suggested a joint revenue of around £7.7 billion for 2008, with savings via synergies expected to total "over £445 million annually from 2014 onwards". The two companies also announced an expected investment of "£600 to £800 million in integration costs". A press release outlined a vision for the two brands, stating that "the T-Mobile UK and Orange UK brands will be maintained separately for 18 months". The merger was cleared by the European Commission on 1 March 2010; no new company was formed, but instead T-Mobile (UK) Limited was renamed to Everything Everywhere Limited in July.

The 50:50 joint venture was announced as completed on 1 April 2010, and the name Everything Everywhere was announced on 11 May 2010. On the same day the company confirmed that "roaming across both networks [would be] due later in that year, at no additional cost to the customer" and further emphasised the separation of the brands, saying that each brand would maintain "its own shops, marketing campaigns, propositions and service centres".

The companies' network sharing plans (allowing Orange customers to utilise T-Mobile's 2G signal and vice versa) were released to customers in October 2010. The "switch-on" was rolled out utilising an opt-in page on each brand's website. However, the rollout did not initially include automatic network roaming mid-call or the two brands' 3G services.

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