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Ebuyer

Ebuyer is an electronic commerce retailer based in Howden, East Riding of Yorkshire, England. It is an independent online retailer of computer and electrical goods in the United Kingdom.[citation needed] The Ebuyer website was the 210th most visited site in the United Kingdom [Alexa.com ranking] and had 4 million registered customers.

A winding up petition was issued against the company by their landlord on 1st August 2025 and the company was acquired out of administration by Frasers Group on 13 August 2025.

Ebuyer was founded in March 2000 in Sheffield by Paul Cusack, Mike Naylor, Steve Kay, Neeraj Patel, and Adam Ashmore – with startup capital of £250,000 from Cusack, its annual turnover was in excess of £220 million by September 2005. Stuart Carlisle was its managing director (CEO) from 2014 until resigning in 2015. Paul Cusack resigned in December 2006.

Ebuyer (UK) Limited was owned by The West Retail Group from 2004 to 2023. West Retail is also the parent company of Wren Kitchens and the ultimate controlling party is Malcolm Healey.

In April 2023, Ebuyer was reported to have been purchased from The West Retail Group by investor Mark Reed and Richard Marsden via Realtime Holdings Limited. Richard Marsden was appointed the CEO.

The financial results posted on 3rd May 2024 on Companies House show that Ebuyer (UK) Ltd turnover for 2023 (Year Ended 31 December 2023) was £136.5m with a profit before tax of (£1.7m) (Actual loss for the year). The prior year revenue was £174.25m with a profit before tax of £109k.

The company was issued with a winding up petition by their landlord on 1st August 2025. Whilst there has been no official statement from the company, considerable media coverage has ensued with reports that staff were sent home early on 6th August 2025.

On 13 August 2025, Frasers Group acquired Ebuyer.

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