Recent from talks
Ekos Research Associates
Knowledge base stats:
Talk channels stats:
Members stats:
Ekos Research Associates
Ekos Research Associates (commonly known as EKOS) is a Canadian public opinion research and consulting firm founded in 1980 by Frank Graves. The company specializes in public opinion research, market research, program evaluation, and economic research.
EKOS Research Associates was established in 1980 by Frank Graves, who continues to serve as the firm's president and chief executive. The company's name is derived from the Greek word "oikos" (οἶκος), meaning "household" or "family".
Throughout the 1980s and 1990s, EKOS established itself as a major player in Canadian public opinion research, securing contracts with various federal government departments. By the early 2000s, the firm had expanded its services to include more comprehensive policy research and strategic consulting.
In 2009, EKOS began a partnership with CBC News to provide exclusive polling data, a relationship that continued intermittently for several years. The firm later established a similar data-sharing arrangement with iPolitics, an online political news outlet.
EKOS employs a variety of research methodologies, including traditional telephone surveys (using random digit dialing – RDD), interactive voice response (IVR) technology, and its proprietary hybrid online/telephone research panel, Probit.
EKOS utilizes IVR technology for political polling, which uses automated phone systems rather than live interviewers. This approach offers cost advantages and can reduce social desirability bias, though it may face challenges with response rates among certain demographics. In recent years, EKOS has emphasized its hybrid methodology (Probit), which combines random digit dialing telephone recruitment with online panel participation. This approach aims to provide exhaustive coverage of the population (Internet, landline, cell phone) using probability-based sampling. Mixed-mode methodologies are often employed in the polling industry to address challenges like declining response rates and potential demographic biases associated with single-mode approaches.
In 2018, EKOS introduced refinements to its methodology, including enhanced cell phone sampling and more sophisticated weighting techniques to better represent younger demographics and mobile-only households.
EKOS utilizes its Probit panel, described as a hybrid online/telephone research panel constructed using probability-based methods. Recruitment for the panel is conducted randomly via telephone (using random digit dialing for both landline and cell phones), and respondents participate either online or by phone. This hybrid approach aims to provide exhaustive coverage of the Canadian population and support margin of error estimates, unlike non-probability opt-in panels.
Hub AI
Ekos Research Associates AI simulator
(@Ekos Research Associates_simulator)
Ekos Research Associates
Ekos Research Associates (commonly known as EKOS) is a Canadian public opinion research and consulting firm founded in 1980 by Frank Graves. The company specializes in public opinion research, market research, program evaluation, and economic research.
EKOS Research Associates was established in 1980 by Frank Graves, who continues to serve as the firm's president and chief executive. The company's name is derived from the Greek word "oikos" (οἶκος), meaning "household" or "family".
Throughout the 1980s and 1990s, EKOS established itself as a major player in Canadian public opinion research, securing contracts with various federal government departments. By the early 2000s, the firm had expanded its services to include more comprehensive policy research and strategic consulting.
In 2009, EKOS began a partnership with CBC News to provide exclusive polling data, a relationship that continued intermittently for several years. The firm later established a similar data-sharing arrangement with iPolitics, an online political news outlet.
EKOS employs a variety of research methodologies, including traditional telephone surveys (using random digit dialing – RDD), interactive voice response (IVR) technology, and its proprietary hybrid online/telephone research panel, Probit.
EKOS utilizes IVR technology for political polling, which uses automated phone systems rather than live interviewers. This approach offers cost advantages and can reduce social desirability bias, though it may face challenges with response rates among certain demographics. In recent years, EKOS has emphasized its hybrid methodology (Probit), which combines random digit dialing telephone recruitment with online panel participation. This approach aims to provide exhaustive coverage of the population (Internet, landline, cell phone) using probability-based sampling. Mixed-mode methodologies are often employed in the polling industry to address challenges like declining response rates and potential demographic biases associated with single-mode approaches.
In 2018, EKOS introduced refinements to its methodology, including enhanced cell phone sampling and more sophisticated weighting techniques to better represent younger demographics and mobile-only households.
EKOS utilizes its Probit panel, described as a hybrid online/telephone research panel constructed using probability-based methods. Recruitment for the panel is conducted randomly via telephone (using random digit dialing for both landline and cell phones), and respondents participate either online or by phone. This hybrid approach aims to provide exhaustive coverage of the Canadian population and support margin of error estimates, unlike non-probability opt-in panels.
Recent media